Tag Archives: Vimeo

Video Cameras for Beginners and Experts

Thanks to sites like Vimeo and YouTube, it is now easier than ever before to push your content out to the world through video marketing. At the same time, there are so many new camera models and brands being unveiled on a monthly basis. Admittedly, it can be hard to keep up, so for both beginners and experts alike, here are some recommendations to get you started with solid equipment for video production.


For beginners, there is nothing wrong with a Boston video production company using a DSLR. A DSLR camera stands for Digital Single Lens Reflex, which has to do with its digital light sensor. Their recent popularity surge in recent years is due to their accessibility, affordability, and versatility. You can use the camera to teach yourself basic photography skills like composition and lighting. DSLR offer great sensor sizes for their price range, which is why they are so popular among beginners and really even professionals. They come with interchangeable lenses for easy switching and flexibility, but if you want to save some time you can just find one with a variable lens. When you are ready, DSLR cameras can easily switch to recording videos.

Our recommendations:

Canon EOS 650D

Canon EOS 650D

Canon EOS series: The Rebel EOS series in particular is affordable and entirely capable of providing great photos and videos. These cameras are also very popular among YouTube marketing pros.

-Nikon D-series: If you’re willing to drop a bit more cash for your DSLR, than the Nikon D series (ex: D500) is a great starting point. These cameras have considerably large sensors for their compact frames, and offer incredible processing speed.


As for the expert-level camera operators, high-end equipment starts to give you more flexibility across all lighting levels. This is because more advanced cameras tend to have much larger sensors, allowing them to capture better-quality photos in low-level lighting scenarios. The larger sensors and reconfigured optical mirrors give the camera user more control over how blurry a background is and how sharply focused a subject will be. Be aware that these higher-end cameras will often come in fixed-lens packages, rather than variable lens. If you would like a camera with variable lens (allowing you to zoom), you will need to be ready to expand your budget.

Our recommendations:

CEO video

High-end camera on SVG set

-Black Magic URSA 4.6k EF digital film camera: Black magic has become one of the hottest companies in film and photo capture recently thanks to their outstanding equipment. With this awesome piece of hardware, you’ll be able to work with a superb image sensor and a global shutter, giving you lots of wiggle room to use a variety of camera lenses regardless of brand. (over 7,000)

-For a much cheaper price range (just around 2000) you can check out the Canon XC10 Camcorder. It is entirely capable of 4K video with multiple bit rates for compression, allowing users to work with high-speed playback.

Skillman Videography Group LLC specializes in Boston video production services. Call us anytime at 1-800-784-0140.

YouTube Video Marketing

5 Benefits of YouTube

Social media has become increasingly popular in the past five years, and is projected to grow over the next four. However, with sites such as Vimeo, Vine, Google+, Twitter, Facebook, and YouTube it is hard for any Boston business to know exactly what social media website would be most beneficial for their video marketing strategy. Going with a normal video is useless when it comes to Boston video production, but when it comes to marketing “72% of B2B Marketers use Video Content Marketing” as their top choice, according to ReelSEO. There are many benefits when publishing on YouTube, but these are the top five reasons why it is beneficial for Boston businesses to upload directly to YouTube:

  1. Leads to traffic
  2. Can be adapted
  3. YouTube is Mobile
  4. 72% of b2b users find YouTube to be the best choice for their video platform
  5. Engage with potential customers

Leads to Traffic

YouTube can be an extremely effective platform for video marketing. It helps sells consumers without forcing the message or product in their face. Also, if a consumer likes what he or she sees, then his or her next step involves visiting the company’s website. Producing content is based around supporting a business and its website. YouTube allows a video to be seen by a large audience, which will ultimately drive interest and traffic onto the business’s website.


At Skillman Video Group, we have always made it known that the targeted audience must always be kept in mind we developing a Boston video marketing campaign. However, YouTube allows the B2B campaigns to adapt to other consumers. ReelSEO points out that “Video content is so versatile that it can be created, and adapted to suit every marketing approach.” For some B2B campaigns there may be two very different demographics and thus a video can be created to relate to both. Also as consumers evolve with technology the business and its marketing videos can do the same. Nonetheless, YouTube video marketing is continuously there to reach whoever the video is intended for.

YouTube is Mobile

With over a billion users and more than half of those viewers coming from mobile devices it is apparent that every Boston business should publish videos on YouTube. It is easy to notice how much this generation is attached to their phones, and in a recent Cisco poll it was founded that “by 2020 75% of mobile traffic will be video.” YouTube is the leading video publishing site and with statistics like that, the projections of generating consumers through mobile devises is one of YouTubes greatest benefits.

72% of b2b users find YouTube to be the best choice for their video platform

Besides YouTube being mobile, many find that YouTube is THE platform for video marketing. According to ReelSEO, only 20% of respondents used Vimeo as their video platform and 9% used Vine as B2b lead generator compared to YouTubes 72%. Video is also on the rise regarding marketing strategies from 70% in 2013 to 76% in 2015.


Again, YouTube allows businesses to reach their targeted audience and then some. However, businesses also find YouTube to be beneficial when seeking to communicate with consumers. ReelSEO states that 38% of their respondents used YouTube as a social media platform to engage with potential clients, and 48% believed YouTube was more effective than Facebook. Although Facebook and Twitter are still the leading social media sites in 2016 with Facebook at 84% and Twitter at 88%, YouTube is just a close second behind them at 72% and is projected to grow.

YouTube proves many benefits, but again a businesses marketing strategy is only as good as their content. SVG knows how to take a concept to content and will be with a business through every step of a marketing campaign.

Skillman Video Group LLC is a Boston video production company. Call us anytime at 1-800-784-0140.