YouTube can be an extremely effective platform for video marketing. It helps sells consumers without forcing the message or product in their face. Also, if a consumer likes what he or she sees, then his or her next step involves visiting the company’s website. Producing content is based around supporting a business and its website. YouTube allows a video to be seen by a large audience, which will ultimately drive interest and traffic onto the business’s website.
YouTube proves many benefits, but again a businesses marketing strategy is only as good as their content. SVG knows how to take a concept to content and will be with a business through every step of a marketing campaign.
Last week we had the opportunity to shoot client testimonial video interviews at the Charles Schwab IMPACT Convention. We shot all of the interviews in front of a large, anti-wrinkle, portable green screen and tested the footage on-site to make sure it would look right in post-production. Although shooting with a green screen can certainly be a lot of fun, there are a few things to keep in mind when using one:
Wrinkles on a green screen can be detrimental to the background image used in post. An uneven surface will not display the image correctly and will ruin the entire interview. No one is going to take a corporate video with such glaring flaws seriously. Keeping your green screen flat is always important. Our DP uses one that is “virtually” wrinkle-free and, when stretched tight with special clamps, will give no cause for worry.
Uneven lighting on the green screen will also effect how the image appears in post. Some portions may seem darker or brighter than others and look fake. Business videos should be eye-catching and professional; amateur oversights will significantly impact the effectiveness of your video marketing campaign, so it is necessary to ensure that the entire screen is lit evenly with no shadows or highlights.
Light reflecting off of the green screen can also be a problem, particularly when your subject is pale-skinned or light-haired, as they will often appear green. Making sure to light your subject well and distance them from the screen is imperative to avoiding light reflection. If you know that your subject is light-haired, you may want to devote extra time to lighting them just right to make sure that your footage is captured unmarred.
Positioning your subject too close or too far away from the screen can also raise issues, especially if the floor sneaks into frame. This can cause the image to look unnatural or oddly angled and distract your viewers from the interview. It can also create weird shadows that don’t make sense in the frame. Blocking the subject equidistant from the camera and the screen is usually the best option, but you may need to experiment with blocking before you find the spacing to be just right.
While green screens enable us to do some really cool visual effects in post, how it is used during production is indicative of the quality of the final product. Utilizing a professional video editing company is a sure way to create an effective and properly executed project when using a green screen.
As the saying goes: fail to plan, plan to fail. The essential process of pre-production is indispensable to any project, large or small. Going in with a plan that everyone understands and is confident in sets the foundation for a high-quality product and efficient shoot. Planning ahead proved its worth once again when SVG worked on the Branded Video for Bond Construction Company.
The original plan was to shoot thirty different Bond employees delivering a portion of a script in two days. Our producer realized this goal was underestimating the amount of time required to change shots between takes (each employee would be filmed in a different location or area). Setting the lighting for a single shot can take up to an hour. To ensure a realistic schedule, the plan was changed to shoot twenty-five people in two and a half days.
Using more than one video spokesperson for this project was unique and exciting, but also added the concern of people who were not used to being on camera feeling uncomfortable. Yet, taking risks like this when using video for marketing isn’t actually so risky. Video images have the ability to convey an authentic and genuine connection that text simply cannot and sparks a sense of familiarity. With proper planning and smiling faces under yellow hats, the shoot was set to be a true Boston marketing video.
Maintaining confidence in your work is necessary for a producer to develop a client’s trust. When foreseeing possible issues on a shoot ahead of time, your suggestions and solutions must be heard before these problems come to fruition. Our producer knew that more crew would be imperative for a shoot of this size. Hiring a teleprompter and an operator was an expenditure that allowed for a smooth transition and read-through between shots.
The producer also foresaw noise pollution being a threat to the audio recording. With some tweaking, however, the recordist was ready to account for loud traffic on the construction site.