Tag Archives: video marketing campaign

YouTube Video Marketing

5 Benefits of YouTube

Social media has become increasingly popular in the past five years, and is projected to grow over the next four. However, with sites such as Vimeo, Vine, Google+, Twitter, Facebook, and YouTube it is hard for any Boston business to know exactly what social media website would be most beneficial for their video marketing strategy. Going with a normal video is useless when it comes to Boston video production, but when it comes to marketing “72% of B2B Marketers use Video Content Marketing” as their top choice, according to ReelSEO. There are many benefits when publishing on YouTube, but these are the top five reasons why it is beneficial for Boston businesses to upload directly to YouTube:

  1. Leads to traffic
  2. Can be adapted
  3. YouTube is Mobile
  4. 72% of b2b users find YouTube to be the best choice for their video platform
  5. Engage with potential customers

Leads to Traffic

YouTube can be an extremely effective platform for video marketing. It helps sells consumers without forcing the message or product in their face. Also, if a consumer likes what he or she sees, then his or her next step involves visiting the company’s website. Producing content is based around supporting a business and its website. YouTube allows a video to be seen by a large audience, which will ultimately drive interest and traffic onto the business’s website.

Adaptable

At Skillman Video Group, we have always made it known that the targeted audience must always be kept in mind we developing a Boston video marketing campaign. However, YouTube allows the B2B campaigns to adapt to other consumers. ReelSEO points out that “Video content is so versatile that it can be created, and adapted to suit every marketing approach.” For some B2B campaigns there may be two very different demographics and thus a video can be created to relate to both. Also as consumers evolve with technology the business and its marketing videos can do the same. Nonetheless, YouTube video marketing is continuously there to reach whoever the video is intended for.

YouTube is Mobile

With over a billion users and more than half of those viewers coming from mobile devices it is apparent that every Boston business should publish videos on YouTube. It is easy to notice how much this generation is attached to their phones, and in a recent Cisco poll it was founded that “by 2020 75% of mobile traffic will be video.” YouTube is the leading video publishing site and with statistics like that, the projections of generating consumers through mobile devises is one of YouTubes greatest benefits.

72% of b2b users find YouTube to be the best choice for their video platform

Besides YouTube being mobile, many find that YouTube is THE platform for video marketing. According to ReelSEO, only 20% of respondents used Vimeo as their video platform and 9% used Vine as B2b lead generator compared to YouTubes 72%. Video is also on the rise regarding marketing strategies from 70% in 2013 to 76% in 2015.

Engagement

Again, YouTube allows businesses to reach their targeted audience and then some. However, businesses also find YouTube to be beneficial when seeking to communicate with consumers. ReelSEO states that 38% of their respondents used YouTube as a social media platform to engage with potential clients, and 48% believed YouTube was more effective than Facebook. Although Facebook and Twitter are still the leading social media sites in 2016 with Facebook at 84% and Twitter at 88%, YouTube is just a close second behind them at 72% and is projected to grow.

YouTube proves many benefits, but again a businesses marketing strategy is only as good as their content. SVG knows how to take a concept to content and will be with a business through every step of a marketing campaign.

Skillman Video Group LLC is a Boston video production company. Call us anytime at 1-800-784-0140.

How to Use Green Screen: A Checklist

Last week we had the opportunity to shoot client testimonial video interviews at the Charles Schwab IMPACT Convention. We shot all of the interviews in front of a large, anti-wrinkle, portable green screen and tested the footage on-site to make sure it would look right in post-production. Although shooting with a green screen can certainly be a lot of fun, there are a few things to keep in mind when using one:

  • Wrinkles
  • Uneven lighting
  • Light Reflection
  • Subject Positioning

Wrinkles

Wrinkles on a green screen can be detrimental to the background image used in post. An uneven surface will not display the image correctly and will ruin the entire interview. No one is going to take a corporate video with such glaring flaws seriously. Keeping your green screen flat is always important. Our DP uses one that is “virtually” wrinkle-free and, when stretched tight with special clamps, will give no cause for worry.

Uneven Lighting

Uneven lighting on the green screen will also effect how the image appears in post. Some portions may seem darker or brighter than others and look fake. Business videos should be eye-catching and professional; amateur oversights will significantly impact the effectiveness of your video marketing campaign, so it is necessary to ensure that the entire screen is lit evenly with no shadows or highlights.

Light Reflection

Light reflecting off of the green screen can also be a problem, particularly when your subject is pale-skinned or light-haired, as they will often appear green. Making sure to light your subject well and distance them from the screen is imperative to avoiding light reflection. If you know that your subject is light-haired, you may want to devote extra time to lighting them just right to make sure that your footage is captured unmarred.

Subject Positioning

Positioning your subject too close or too far away from the screen can also raise issues, especially if the floor sneaks into frame. This can cause the image to look unnatural or oddly angled and distract your viewers from the interview. It can also create weird shadows that don’t make sense in the frame. Blocking the subject equidistant from the camera and the screen is usually the best option, but you may need to experiment with blocking before you find the spacing to be just right.

IMG_9035While green screens enable us to do some really cool visual effects in post, how it is used during production is indicative of the quality of the final product. Utilizing a professional video editing company is a sure way to create an effective and properly executed project when using a green screen.

Skillman Video Group LLC is a Boston video production company. Call us anytime at 1-800-784-0140.

Pre-Production for Branded Video

As the saying goes: fail to plan, plan to fail. The essential process of pre-production is indispensable to any project, large or small. Going in with a plan that everyone understands and is confident in sets the foundation for a high-quality product and efficient shoot. Planning ahead proved its worth once again when SVG worked on the Branded Video for Bond Construction Company.

The original plan was to shoot thirty different Bond employees delivering a portion of a script in two days. Our producer realized this goal was underestimating the amount of time required to change shots between takes (each employee would be filmed in a different location or area). Setting the lighting for a single shot can take up to an hour. To ensure a realistic schedule, the plan was changed to shoot twenty-five people in two and a half days.bond1

Using more than one video spokesperson for this project was unique and exciting, but also added the concern of people who were not used to being on camera feeling uncomfortable. Yet, taking risks like this when using video for marketing isn’t actually so risky. Video images have the ability to convey an authentic and genuine connection that text simply cannot and sparks a sense of familiarity. With proper planning and smiling faces under yellow hats, the shoot was set to be a true Boston marketing video.

Maintaining confidence in your work is necessary for a producer to develop a client’s trust. When foreseeing possible issues on a shoot ahead of time, your suggestions and solutions must be heard before these problems come to fruition. Our producer knew that more crew would be imperative for a shoot of this size. Hiring a teleprompter and an operator was an expenditure that allowed for a smooth transition and read-through between shots.bond2

The producer also foresaw noise pollution being a threat to the audio recording. With some tweaking, however, the recordist was ready to account for loud traffic on the construction site.

Business video advertising is a great way to reach new audiences and reconnect with old ones. And whether your project is a video marketing campaign or the next big summer blockbuster, it needs a solid pre-production plan.

Skillman Video Group LLC is a Boston video production company. Call us anytime at 1-800-784-0140.