Tag Archives: marketing strategy

Video Production Services: Creating the Perfect Video Pitch

How-To Create The Perfect Video

Like any presentation or project, you want to prepare it to be the best. Creating a video concept involves a few steps. Once you have the perfect concept, the Video Production Services will help you turn it into a motion visual , but it all starts with the idea. You want it to speak to your target market. We have seen and created many video pitches. Whether you are brainstorming for your small town business or corporate video ideas, you will have to go through the same steps of preparation. You always want to start thinking of the ‘end goal’, which should be to sell without selling. Check out these steps to creating a great Marketing Video Pitch!

How-To Create a Marketing Pitch

Step One:

set up video production blog construction Ask yourself these questions…

  • Who is your audience?
  • What is your message?
  • What is your budget?
  • What resources do you have?
  • What is your time frame?

It is important to figure out what constraints you have before you begin planning your video.Your constraints will be based off of how you answered the questions. You may not have certain equipment, the ability to use animations, or even costs that act as your constraints. If you know everything you have and don’t have, you will be able to easily determine what you can and can’t do. If you don’t have the ability to create animations, that should not be a key element of your video. You create based on what you have, so your Marketing Video Production Services has to work around your constraints.

Step Two:

Develop an idea based on what you know you have and can do. Your idea needs to have a purpose to get your message across. Take the message you decided on, and find a way to tell it as a story. Use your creativity to develop a fun way to speak to your audience through Video. Whether you decide to create an interview, documentary, or a commercial to market your company, be clear and concise about your idea, and use it as a base for the next steps.

Step Three:

Script it. Take your idea and run with it. Create a script that works for your idea, and stays with your message. Answer all the questions that you hope the video answers, and make sure it flows. You want the script to sounds fluid with your message and concept. The script won’t just decide what is said in the video, but where it might take place and how they might act. The script is important, because it will decide the tone of the video as a whole. Sometimes you won’t even have a script. If you are creating an interview, this step would be dedicated to creating questions that you might want to ask. By the end of this step you will know exactly what your video will be like, and have your message down. 

Step Four:

If all goes well on the first three steps, and you have come up with the perfect idea, it is time to start planning the production. This is the stage where Video Production Services plays a big part in helping you create your final product. From scheduling the shoot date, to editing the final product, this idea of yours will be brought to life through the camera. Go back to all those questions you originally asked yourself, and make sure everything is what your company needs. You know your audience, and the marketing video should speak to them.

This project will be the next part of your company’s Video Production Marketing Strategy, you want it to fit perfectly. Make sure to spend time creating your idea, and developing it into a real vision of work. Follow these steps, and get to work. It’s never too early to start brainstorming, so get creative and develop something awesome. Just remember; the key to making a great marketing video is to sell without selling!

Skillman Videography Group LLC specializes in Boston video marketing. Call us anytime at 1-800-784-0140.

YouTube Video Marketing

5 Benefits of YouTube

Social media has become increasingly popular in the past five years, and is projected to grow over the next four. However, with sites such as Vimeo, Vine, Google+, Twitter, Facebook, and YouTube it is hard for any Boston business to know exactly what social media website would be most beneficial for their video marketing strategy. Going with a normal video is useless when it comes to Boston video production, but when it comes to marketing “72% of B2B Marketers use Video Content Marketing” as their top choice, according to ReelSEO. There are many benefits when publishing on YouTube, but these are the top five reasons why it is beneficial for Boston businesses to upload directly to YouTube:

  1. Leads to traffic
  2. Can be adapted
  3. YouTube is Mobile
  4. 72% of b2b users find YouTube to be the best choice for their video platform
  5. Engage with potential customers

Leads to Traffic

YouTube can be an extremely effective platform for video marketing. It helps sells consumers without forcing the message or product in their face. Also, if a consumer likes what he or she sees, then his or her next step involves visiting the company’s website. Producing content is based around supporting a business and its website. YouTube allows a video to be seen by a large audience, which will ultimately drive interest and traffic onto the business’s website.

Adaptable

At Skillman Video Group, we have always made it known that the targeted audience must always be kept in mind we developing a Boston video marketing campaign. However, YouTube allows the B2B campaigns to adapt to other consumers. ReelSEO points out that “Video content is so versatile that it can be created, and adapted to suit every marketing approach.” For some B2B campaigns there may be two very different demographics and thus a video can be created to relate to both. Also as consumers evolve with technology the business and its marketing videos can do the same. Nonetheless, YouTube video marketing is continuously there to reach whoever the video is intended for.

YouTube is Mobile

With over a billion users and more than half of those viewers coming from mobile devices it is apparent that every Boston business should publish videos on YouTube. It is easy to notice how much this generation is attached to their phones, and in a recent Cisco poll it was founded that “by 2020 75% of mobile traffic will be video.” YouTube is the leading video publishing site and with statistics like that, the projections of generating consumers through mobile devises is one of YouTubes greatest benefits.

72% of b2b users find YouTube to be the best choice for their video platform

Besides YouTube being mobile, many find that YouTube is THE platform for video marketing. According to ReelSEO, only 20% of respondents used Vimeo as their video platform and 9% used Vine as B2b lead generator compared to YouTubes 72%. Video is also on the rise regarding marketing strategies from 70% in 2013 to 76% in 2015.

Engagement

Again, YouTube allows businesses to reach their targeted audience and then some. However, businesses also find YouTube to be beneficial when seeking to communicate with consumers. ReelSEO states that 38% of their respondents used YouTube as a social media platform to engage with potential clients, and 48% believed YouTube was more effective than Facebook. Although Facebook and Twitter are still the leading social media sites in 2016 with Facebook at 84% and Twitter at 88%, YouTube is just a close second behind them at 72% and is projected to grow.

YouTube proves many benefits, but again a businesses marketing strategy is only as good as their content. SVG knows how to take a concept to content and will be with a business through every step of a marketing campaign.

Skillman Video Group LLC is a Boston video production company. Call us anytime at 1-800-784-0140.