Winter is Coming… (Or Going)
It’s March in Boston, and if there’s one thing Bostonians are tired of hearing more than “pahk ya cah in Hahvad Yahd,” it’s “wow, winter was rough.” So please understand, when I tell you the weather in relation to producing a few web video interviews for Ducere back in February, I’m doing so only to illustrate my point. No matter how harsh the weather conditions were over the past few months, SVG was able to charge ahead and deliver results on time.
Working Effectively When the Rest of the World is Snowed In
The most challenging aspect of this shoot wasn’t getting the gear we needed to effectively fulfill our client’s expectations, because that’s really never a problem for us. We have a big enough roster to cater to any of our clients’ needs or specifics. For these promotional videos, the client requested we shoot on a Canon 5D Mark iii with specific lenses, and that’s what we delivered. Regarding audio, we always like to have back-ups, so we brought a boom and lavalier microphone to ensure that we would deliver the highest quality sound to Ducere.
The truly challenging part of this shoot was that we had a pretty limited time frame to get to three separate locations, and do three sets-ups/break-downs for three different interviews. Oh and on top of that, we were working in Boston at a time when it took a minimum of two hours to get through downtown. Seasoned film crews would look at those set-ups with some hesitance, and we prepared ourselves by working with our environments as much as possible. At the end of the day, we were able to get everything done, without going over our designated time.
Making Beautiful Marketing Videos
As we’ve written about before, effective lighting is vitally important for producing professional corporate videos. That’s why we brought along a few LED light kits, that give videos a gorgeous, extremely professional look, and take almost no time to set up. Alongside our collection of easy-to-use LEDs, we tried to use natural, ambient lighting as much as possible to reduce the total number of lights we had to use.
Because of our Director of Photography’s level of experience, he knew exactly where to place people. And, how to most effectively set our camera’s settings to get the best looking image without stopping our forward momentum that morning.
Corporate Video Production Under Pressure
Despite the feeling that the weather had intentionally spited us, we got in and out of shooting completely on-schedule. If you’ve been in Boston recently, you’ll understand why that’s an accomplishment to brag about.