Tag Archives: Client Testimonial

How to Use Green Screen: A Checklist

Last week we had the opportunity to shoot client testimonial video interviews at the Charles Schwab IMPACT Convention. We shot all of the interviews in front of a large, anti-wrinkle, portable green screen and tested the footage on-site to make sure it would look right in post-production. Although shooting with a green screen can certainly be a lot of fun, there are a few things to keep in mind when using one:

  • Wrinkles
  • Uneven lighting
  • Light Reflection
  • Subject Positioning

Wrinkles

Wrinkles on a green screen can be detrimental to the background image used in post. An uneven surface will not display the image correctly and will ruin the entire interview. No one is going to take a corporate video with such glaring flaws seriously. Keeping your green screen flat is always important. Our DP uses one that is “virtually” wrinkle-free and, when stretched tight with special clamps, will give no cause for worry.

Uneven Lighting

Uneven lighting on the green screen will also effect how the image appears in post. Some portions may seem darker or brighter than others and look fake. Business videos should be eye-catching and professional; amateur oversights will significantly impact the effectiveness of your video marketing campaign, so it is necessary to ensure that the entire screen is lit evenly with no shadows or highlights.

Light Reflection

Light reflecting off of the green screen can also be a problem, particularly when your subject is pale-skinned or light-haired, as they will often appear green. Making sure to light your subject well and distance them from the screen is imperative to avoiding light reflection. If you know that your subject is light-haired, you may want to devote extra time to lighting them just right to make sure that your footage is captured unmarred.

Subject Positioning

Positioning your subject too close or too far away from the screen can also raise issues, especially if the floor sneaks into frame. This can cause the image to look unnatural or oddly angled and distract your viewers from the interview. It can also create weird shadows that don’t make sense in the frame. Blocking the subject equidistant from the camera and the screen is usually the best option, but you may need to experiment with blocking before you find the spacing to be just right.

IMG_9035While green screens enable us to do some really cool visual effects in post, how it is used during production is indicative of the quality of the final product. Utilizing a professional video editing company is a sure way to create an effective and properly executed project when using a green screen.

Skillman Video Group LLC is a Boston video production company. Call us anytime at 1-800-784-0140.

Representing Our Client and Ourselves

Client Testimonial Video Production from Skillman Video Group on Vimeo.

When a business hires Skillman Video Group, there’s an implicit trust that comes along with the arrangement. The business trusts that we are, first and foremost, capable professionals who are able to bring out the best stories from other people. This trust is especially important when our client is based in St. Louis, and our job is to remotely produce a video for them in Boston.

A few weeks ago, we had the privilege to film a client testimonial for Stackify at the gorgeous, downtown-Boston offices of Carbonite. Since we were hired by Stackify, not Carbonite, we were there as ambassadors of the Stackify brand, and this is a responsibility that we took very seriously.

Carbonite InterviewSo, after we had our equipment rigged, our frame composed, and our white balance… balanced, our CEO, Creative Director, and Producer Christina Skillman sat down with our contact, Carbonite’s Chief Engineer, to get a sense of Stackify’s influence in the work place.

Now, we at Skillman Video Group were not give the chance to check out the Carbonite offices prior to shooting, so, once we got there, we needed to employ a series of smart judgments to get the most out of the space. It takes a certain level of experienced judgment and familiarity with process to come into an unfamiliar area, and still produce something that looks fantastic. We have enough experience to know what to expect, and we always bring the right gear to get the job done.

Our content speaks for itself, and wow did we get a lot of material to work with. See how the embedded video is roughly two minutes long? It’s been cut from roughly thirty minutes of back and forth interview, and we couldn’t help but get tons of B-Roll of Carbonite’s beautiful office. The way we construct narrative, tell stories, and show these stories visually requires the skilled, intuitive understanding of how audiences connect with the people and media they engage with.

In video, the construction of narrative first happens on set. A big challenge with this shoot was producing content that appealed to both highly skilled, technically oriented engineers, and also managers who lack the technical expertise. Simultaneously appealing to both audiences is obviously very difficult, but we were able to get enough personality and raw, technical content out of the interview to construct a powerful narrative.