How to Write Script for Marketing Videos
Part of the work of a summer intern at Skillman Video Group is to create a video for YouTube that you write, direct, and edit all by yourself. Now, this can seem pretty simple, considering it’s just a five or six minute YouTube video depending on whatever topic you choose. But no, this is just simply not the case.
Creating an Idea for a Marketing Video
If you’re interested in making a YouTube video, you should choose whether or not you want it to be funny or serious. Personally, I chose to make a funny video. You could also decide to make something serious, there’s absolutely nothing wrong with that. Lots of amazing videos and short films are serious, but I personally would rather make something fun. Something that makes everyone laugh…hopefully. You also need a concept: a topic for your video. I decided to make my video an SVG-themed parody of a popular reality tv show called “The Bachelorette”. I picked this because most people know what it is, and it’s extremely easy to make fun of. Sometimes important sacrifices have to be made when it comes to Boston video production humor.
How to Write a Script
Next, if you want your video to be the least bit successful, you will need to write a script for it. This is the hard part. You have to make sure your story makes sense whilst creating characters, jokes, and ironing out all the details. You need to be thinking about locations you can use, people who can play your characters, and what is funny and what isn’t. Writing the script for my marketing video took a while because I had to figure out which contestants could be funny yet sensible options for my parody show. However, since the show already exists, I basically just followed the layout of a typical Bachelorette episode, which made my job a little easier.
Video Concept Ideas
Coming up with a concept for a video is easier said than done. However, once you come up with one, turning that into a script is a lot more complicated. We didn’t even discuss what shooting and editing one is like! But once you have all of your details ironed out, you will have created something you’ll be proud of for a long time. Forever, actually, since once something is on the internet it never really goes away.