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Video Production Services: Creating the Perfect Video Pitch

How-To Create The Perfect Video

Like any presentation or project, you want to prepare it to be the best. Creating a video concept involves a few steps. Once you have the perfect concept, the Video Production Services will help you turn it into a motion visual , but it all starts with the idea. You want it to speak to your target market. We have seen and created many video pitches. Whether you are brainstorming for your small town business or corporate video ideas, you will have to go through the same steps of preparation. You always want to start thinking of the ‘end goal’, which should be to sell without selling. Check out these steps to creating a great Marketing Video Pitch!

How-To Create a Marketing Pitch

Step One:

Ask yourself these questions…

Who is your audience?
What is your message?
What is your budget?
What resources do you have?
What is your time frame?

It is important to figure out what constraints you have before you begin planning your video.Your constraints will be based off of how you answered the questions. You may not have certain equipment, the ability to use animations, or even costs that act as your constraints. If you know everything you have and don’t have, you will be able to easily determine what you can and can’t do. If you don’t have the ability to create animations, that should not be a key element of your video. You create based on what you have, so your Marketing Video Production Services has to work around your constraints.

Step Two:

Develop an idea based on what you know you have and can do. Your idea needs to have a purpose to get your message across. Take the message you decided on, and find a way to tell it as a story. Use your creativity to develop a fun way to speak to your audience through Video. Whether you decide to create an interview, documentary, or a commercial to market your company, be clear and concise about your idea, and use it as a base for the next steps.

Step Three:

Script it. Take your idea and run with it. Create a script that works for your idea, and stays with your message. Answer all the questions that you hope the video answers, and make sure it flows. You want the script to sounds fluid with your message and concept. The script won’t just decide what is said in the video, but where it might take place and how they might act. The script is important, because it will decide the tone of the video as a whole. Sometimes you won’t even have a script. If you are creating an interview, this step would be dedicated to creating questions that you might want to ask. By the end of this step you will know exactly what your video will be like, and have your message down.

Step Four:

If all goes well on the first three steps, and you have come up with the perfect idea, it is time to start planning the production. This is the stage where Video Production Services plays a big part in helping you create your final product. From scheduling the shoot date, to editing the final product, this idea of yours will be brought to life through the camera. Go back to all those questions you originally asked yourself, and make sure everything is what your company needs. You know your audience, and the marketing video should speak to them.

This project will be the next part of your company’s Video Production Marketing Strategy, you want it to fit perfectly. Make sure to spend time creating your idea, and developing it into a real vision of work. Follow these steps, and get to work. It’s never too early to start brainstorming, so get creative and develop something awesome. Just remember; the key to making a great marketing video is to sell without selling!

Skillman Videography Group LLC specializes in Boston video marketing. Call us anytime at 1-800-784-0140.

Video vs. Film: What’s the Big Difference?

Film is a big word in the entertainment industry. The word is used as both a noun and a verb, to describe the creating motion visuals. At the start of moviemaking and photography, everything was all about film. It was the only option at one point. In today’s world, the advances in technology have allowed more than just film as an option. Although video is a big part of the industry today, it is overlooked and people still describe it as film. Film and Video are two different ways of recording visual movement. When people think of video, they most likely go straight to thinking about the big screen in the entertainment industry, film. Our Boston Video Production Company works with video, and we want to prove to your there is a difference between Video and Film. Check out some of the major differences below:

Latitude

The overexposure or underexposure of light on a certain area through the camera, has to due with the Latitude of the shot. Film always had a broader exposure latitude than video. In the corner of a take that may not get enough light, film is still able to make out figures and colors, whereas with a video camera it was harder to do so. On video, the corner might have come out as completely black. This allowed people using film to play with light more, which was good for cinema. However, Video has been updating through the years and has been decreasing the gap. Video continues to enhance, allowing them to capture more light with a broad exposure latitude.

Cost

As defined by Google dictionary, film is; “a thin flexible strip of plastic or other material coated with light-sensitive emulsion for exposure in a camera, used to produce photographs or motion pictures.” Each second of screen time is equivalent to 24 frames of film, and with the rate of $2 per 24 frames, the cost of your shoot will be very expensive. The digital side of Video Production Services, where we stand with Video, is much more affordable. Digital makes it easier and faster to create and upload shots of moving visuals. The roll of film needs to be developed chemically which makes it more expensive. The advances in technology that allow you to use a digital chip makes it easy to upload the takes, instead of needing to develop.

Color

The color depth includes brightness, shades, and more. Before Video became more advanced due to technology, Film had a better depth of color. Due to the better exposure to light, the color came across more clear than video. The possible colors were a larger selection on film than video, but now video has the ability to capture many more colors than it could before. The light exposure is much better, allowing for more colors to been seen and recorded. The human eye sees the most color, which is why sometime when you have seen something on video or film it might come across different than in real life.

Technology has done a lot for Video throughout the years. Today almost everything is recorded on video, but everyone still uses the “film” term to describe it. Film is actually outdated; with the digital world sweeping the industry, video is the big thing. It is actually incorrect to say that you are being “filmed”, with the cameras all being digital you are being recorded on Video not Film. As a Video Marketing Company, our work wouldn’t be what it is today without the advancements in Video. We love to see how it has changed throughout the years and become the top of the industry.

Skillman Videography Group LLC specializes in Boston video marketing. Call us anytime at 1-800-784-0140.

Live Event Shoot at M.I.T.

On March 17, Skillman Video Group shot a live event at the M.I.T. campus. It was for the Sloan School of Business Docotral Research Forum. Even though it was a quick and simple shoot, a lot of hard work still went into it.

Set-Up

Arriving at 8:30 a.m. for a 10:00 start time, the crew got to the room and immediately started to set up. Using a total of three cameras, the team from our Boston video production company got them in place. Two of the cameras were to be used to shoot the speakers while the third one was focused on the projector screen as a placeholder. This was going to be helpful in the editing process. We also had to white balance the camera so that the video we captured was the right color. For lighting, we used two open faced lights and one LED fixture. One of the open faced lights was placed in the back of the room, looking down on the subjects. The other two were placed off to the right of the presenters and helped kill any shadows. Another important aspect of the set up was the blocking. We marked an X on the floor with some gaffing tape in the spot we needed the speaker to stand. This also helped with eliminate shadows by blocking out back light. The audio was sourced through the house system but we still had to test the levels to ensure that the quality was top-notch.

Shoot

The shoot itself took a little under two hours to complete. Each student presented their thesis and then took questions from a panel of three judges. It was integral to the shoot that our camerapeople were able to get the necessary footage while not taking away from the experience itself. That is true for all live event shoots. Soon after the last speaker presented, the shoot was finished.

Breakdown

Whenever you are breaking down a set, you want to make it seem as if you were never there in the first place. If you moved a table or chair, move it back. If you use gaffing tape to hold down cables, make sure it goes in the trash afterwards. After our Boston video production team cleaned up and packed up all the equipment, it was time to go. The project was not finished however, as there is still plenty of work left to be done in the editing room. Syncing the PowerPoint slides on the projector screen with the sound of the speaker is no easy task. No project is ever fully finished until the client is delivered the tape.

Skillman Video Group LLC specializes in video production Boston. Call us anytime at 1-800-784-0140.