Tag Archives: Boston production company

Tips for a Video Marketing Shoot

boston production companyFor a video marketing company, it is important that the videos you shoot are effective at conveying your message. The first step towards having an effective video is having a successful shoot. As a leading Boston production company, Skillman Video Group can provide you with some tips to make the most out of your video shoot.

Plan Ahead

Preparation is key. Knowing what you want to shoot, where you want to shoot, and the style of the video are important aspects to your video shoot. What kind of video do you want? Draft a storyboard so you have an idea of what the video should look like when it is all done.  If you are shooting outdoors, scout the location beforehand. Take note of anything that may hinder your shoot so you aren’t surprised the day of and have to readjust on the fly. Bring backup equipment in the event something breaks. You can never have enough batteries. Having enough equipment on hand provides insurance if something goes wrong. Also, have a clear goal in mind. If your Boston video production is to be successful, you have to know what you want your audience to take away from it.

Stick to Schedule

Time is of the essence so try not to waste any during your shoot. Try to give yourself as much time as possible for the shoot but with the understanding that the unexpected can happen so you may end up being pressed. It is important to have a production schedule available to work off. It will provide you with the “whos, whats, wheres, whens and hows” of the shoot. Staying on schedule will go a long way to ensuring a successful shoot.

Get Good Value

Your video marketing company may have the best plans laid out for the shoot, but if the quality of the video is not any good, it will be hard making the video a success. Be sure to check your cameras white balance so that it captures the true colors of the shot, and is not affected by the light. Use a tripod when possible so that you have a steady shot. Also use any filters necessary for lighting as natural sunlight can cause a negative affect to your footage.

Let it B-Roll

Before going into any shoot, your Boston production company should know what kind of B-video marketing companyroll footage you will need. B-roll is any video that is shown during your production that is not of the primary subject. For example, while your subject talks about their product or services, B-Roll is the footage that is shown of people using the companys’ product or services. It could be used to show your office or town that your company is in. Planning out your B-roll will help prevent you from needing footage you do not have. Also, you can never have enough B-roll so shoot as much as you can.

When it comes time to shoot for a video marketing company, there are many factors that go into making it a success. These tips are just a few that will help you get there.

Skillman Video Group LLC specializes in video production Boston. Call us anytime at 1-800-784-0140.

After the Video Shoot

After being on a few sets with Skillman Video Group, a Boston video marketing company, I have learned as an intern why it is so important to have advanced equipment on each project. There were a couple pieces of production equipment that were very important to the day that SVG used while shooting enabling better film quality. Every film site can require different gear to make the Boston video production that much better and here at SVG, we make sure that our video production services meet any environments needs.

Boston video production

Microphone set up

At one particular Boston video production shoot that SVG was hired to film, our Boston videographer Chuck Green used various forms of microphone equipment to capture excellent sounds quality. Though it may seem normal to have several microphones in play to capture the interview recording, its important equipment like this that makes or breaks specific shoots. One of the microphones used was a mounted boom poll, which was set up right in front of the interviewee but out of the frame. The second one used was a lavaliere microphone that was attached to the collar of the subject being interviewed. These two forms equipment helped amplify the sound recording enabling a better quality to work with in postproduction.

Steady Camera Suit

Steady Camera Suit

Several weeks later I was on set at a Boston video production site that SVG was hired to film. This was a big warehouse full of large equipment making a set up traditional camera very difficult to maneuver. Luckily the camera used that day was mounted on a steady camera suit. This enabled the cameraman to quickly adjust his position while filming but still providing a smooth, steady shot. This suit was like an armor that was strapped on to the cameraman and was pretty heavy after 4 hours of filming. But the major benefit was the mobility that is permitted. The shots for that specific Boston video production were clean and fluid with the movement of the technology being recorded. Our post-production team will have plenty of material to work with when working with specific client all thanks to the handy camera suit.

There is a lot of fancy equipment available this day and age and technology is only getting better. Focusing on the necessities that make a shoot better for the client and our Boston production company are a key factor as to why we at SVG are prepared for all types of productions. When it comes to the day of filming, you can rely on the equipment and the production team to ensure a great final product.

Skillman Videography Group LLC specializes in Boston video production. Call us anytime at 1-800-784-0140