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Boston Video Production Company – Marketing Video for Government Agency

 

“Center Stage” is a program funded by the US Department of state and run by the Boston based New England Foundation for the Arts (NEFA).  The program is the first of its kind as far as bringing artists from around the globe to the United States vs sending American artists and performers abroad.  NEFA is not just responsible for organizing the program but for raising private funding to help cover expenses and even expand the programs reach.  As such they needed a marketing video that not only help raise awareness for the performances, but to reach out to potential private donors and presenters.

The staff interviews were shot on location at NEFA’s offices over looking Boston Commons and the State House (seen in the background).  In order to get that shot, SVG’s gaffers and lighting specialists had to use a special “Neutral Density” gel over the windows and bring in very strong  production lighting to counteract the strength of the sun.  Editing the video was challenging because there were hours of archived performance footage and hundreds of photos to log and edit into a 5-minute video.  The Boston video producers at SVG worked collaboratively with the staff at NEFA to select the best of the best of performance clips and artist interviews.

Between SVG’s knowledge of video production and NEFA’s incredible in-depth knowledge of the arts and the artists involved, we were able to craft the video that you see above.  US Governmental agencies need professional marketing videos as much as any non for profit organization or for profit business.  For something as powerful as the performing arts, video is by far the best medium for capturing the breathe and depth of its beauty, power and grace.

Skillman Video Group LLC is a Boston video production company. Call us anytime at 617-858-8232.

Boston Video Production Company | Non-Profit Marketing Videos

Skillman Video Group specializes in corporate video production and using the visual medium to market products and services.  Non-profit organizations often need to market their services as much as any for-profit business or corporation, and are often way too understaffed to produce their own content internally.    In this case the MIT Enterprise Forum of Cambridge MA wanted to promote one of their groups within their organization (which they call “Circles”) revolving around the fast-growing NFC technology.  The Boston video producers at SVG were able to work with the non-profit  to help craft their story by developing a script of key points before the shoot.  This allowed the crew to show up at the event prepared with the right questions, as well as a solid idea of what type of “B-roll” we needed to obtain.  B-roll is very important in any marketing video because it helps bring the narrative to life.  Now the viewer can not just hear what the subject is saying, but link their words with appropriate pictures and people.   The 1st step at the shoot was to get the interviews locked down.  This was tricky because we couldn’t even get into the class room (at MIT) until 15-minutes before we were supposed to start.  The expert videographers and crew at SVG were able to set up in less than 30-minutes!  After we were sure we had all the questions answered correctly, SVG had one videographer shooting b-roll using a Canon 7D and the other shooting some of the presentations using a Sony NXCam.  We often find that having 2-shooters at a live event help us to capture the best and the most footage to be used later in editing.  SVG editors were later able to 1st edit together the best takes of all the interviews and submit to the client for their edits/revisions.  Once we had the basic content nailed down, our editors and video producers then made the video beautiful by adding graphics, music, b-roll and transitions.

Skillman Video Group is a Boston video production company that specializes in marketing and corporate video.  Call us at 1-800-784-0140 to learn more!

The Power of Client Testimonials – Boston Video Production Company

TPC hired Skillman Video Group, a video production company located in Boston (Faneuil Hall), to produce a client testimonial video for use at Trade Shows and for their online marketing efforts. In this case SVG traveled to Connecticut to interview the business owner and shoot b-roll of his warehouse and kitchen supply retail store.  This video shoot was a lot of fun because not only was the talent easy to work with, but the professional lighters and videographers of SVG had a great time shooting the various equipment from the largest dough mixers you have ever seen to ovens, microwaves, and popcorn machines.  The 2nd half of the project required SVG’s editors to whittle the 30-minute interview down to a 1-minute concise story.  Once we received the “Ok”  from the client, we added the “b-roll” of the equipment, music and graphics.  Client testimonial videos are a great way for businesses to showcase their products and services to potential clients and customers.  Client testimonials are effective because it is usually a peer speaking to their peers….whether it be fellow business owners, or consumers looking for your product or service.

Skillman Video Group LLC is a Boston video production company. Call us anytime at 617-858-8232.

Boston Video Production Company Produces Live Event Video

When the President of Rwanda came to give a speech in the Boston and New England area(s), they called Skillman Video Group, a Boston video production company to shoot and edit two speeches….all on location…all on the same day.  The 1st stop was at the University of Hartford where the President spoke to audience of several hundred faculty and students on the genocide in Rwanda back in the 1990’s.  The next stop was a local town in Connecticut that is trying to build economic ties with Rwanda.  The Boston video producers & professional videographers at SVG were able to set up and shoot the videos in record time, then edit the videos on site.  We edited three videos that day.  One went to news stations in Rwanda, and the other two went to various social media sites that very afternoon.  It was very challenging to work under such time sensitive conditions but the skilled producers at SVG were able to successfully complete the video project without one single hitch.  Skillman Video Group is a Boston video production company that serves local, regional, national and international clients alike.  Call today to see how our live event video production services can help brand your business or organization.

Skillman Video Group LLC is a Boston video production company. Call us anytime at 617-858-8232.

Boston Video Production Company Produces Animation Video for Start up Company

A local start-up real estate company in Boston, MA hired Skillman Video Group, a Boston Video Production Company, to produce a marketing video for their email and social media marketing campaign. In order to best demonstrate their unique program, SVG producers used a combination of video AND animation to visually tell their story.  Animation can be very complicated to produce as there are 30 frames PER SECOND of video….and each frame needs to be illustrated, key framed, and animated.  SVG’s Boston video producers were able to perfectly blend together live action video with animated video to help tell the company’s story.

Skillman Video Group LLC is a Boston video production company. Call us anytime at 617-858-8232.

Boston Video Production Company Produces PR Video

Skillman Video Group is a Boston Video Production Company that produces corporate marketing, training, product, promotional and educational videos for large and small clients alike.  In February 2013, SVG was hired to produce a public relations video for a local Massachusetts municipality.  The city was trying to highlight the many advantages and resources available to prospective researchers and businesses around the Boston area.  Skillman Video Group has the video production and video marketing skills to shoot and edit efficiently, quickly and professionally.  SVG crews shot the video is less than 4 hours and edited the entire video within two weeks.  Skillman Video Group is a Boston video production company.

Skillman Video Group LLC is a Boston video production company. Call us anytime at 617-858-8232.

SVG produces its own marketing video!

What can SVG do for you?  We produced this clever marketing video for our web site relaunch in September 2013.  Skillman Video Group is a Boston video production company, that also does a lot of work with SEO, Social Media Marketing, web design and development as well as branding. You will notice this video was shot all in one take.  We shot this video using a RED camera which is the most sophisticated HD video camera on the market today.  The video was shot back in July and edited over the summer.  It features various members of the Skillman Video Group team.

Skillman Video Group LLC is a Boston video production company. Call us anytime at 617-858-8232.

SVG does live action video with animation!

When TPC needed online marketing content to explain their complicated and nuanced finance and leasing programs, they hired Skillman Video Group, a Boston video production company.   SVG’s creative team collaborated with the marketing team at TPC to develop the concept for the videos (three in all), write the scripts, story board the animations, hire the actor, shoot all three videos on the same day and later edit and animate the graphics in post.  It took many months of work and collaboration but we find the process of working creatively with our clients helps perfect the end product.

Skillman Video Group LLC is a Boston video production company. Call us anytime at 617-858-8232.

Live Music CMA Webcast Event With Carrie Underwood

In July, Skillman Video Group (SVG) was hired to provide a live webcast for the Country Music Awards.  Hired by a Nashville producer, the Boston-based team supplied a full HD multi-cam shoot to cover the “CMA Songwriters’ Series.”  Set up only a few hours before the event, SVG maintained, as always, an efficient work flow that was properly prepared and professional.  Did we mention that the event was with country pop superstar Carrie Underwood?!  Yes, Underwood hosted the affair, and SVG was there to capture it all in a live webcast!

Now, webcasts are not like a normal video production.  Preparation of equipment and troubleshooting on the spot are of the essence, as there is no room for mistakes when what’s  being filmed is simultaneously being viewed by thousands of people nationwide.  As you can see in the video shown above, SVG has few, if any limitations, when it comes to video production, and  delivered quality content to their client.

Skillman Video Group LLC is a Boston video production company. Call us anytime at 617-858-8232.