How-To Create The Perfect Video
Like any presentation or project, you want to prepare it to be the best. Creating a video concept involves a few steps. Once you have the perfect concept, the Video Production Services will help you turn it into a motion visual , but it all starts with the idea. You want it to speak to your target market. We have seen and created many video pitches. Whether you are brainstorming for your small town business or corporate video ideas, you will have to go through the same steps of preparation. You always want to start thinking of the ‘end goal’, which should be to sell without selling. Check out these steps to creating a great Marketing Video Pitch!
How-To Create a Marketing Pitch
- Who is your audience?
- What is your message?
- What is your budget?
- What resources do you have?
- What is your time frame?
It is important to figure out what constraints you have before you begin planning your video.Your constraints will be based off of how you answered the questions. You may not have certain equipment, the ability to use animations, or even costs that act as your constraints. If you know everything you have and don’t have, you will be able to easily determine what you can and can’t do. If you don’t have the ability to create animations, that should not be a key element of your video. You create based on what you have, so your Marketing Video Production Services has to work around your constraints.
Develop an idea based on what you know you have and can do. Your idea needs to have a purpose to get your message across. Take the message you decided on, and find a way to tell it as a story. Use your creativity to develop a fun way to speak to your audience through Video. Whether you decide to create an interview, documentary, or a commercial to market your company, be clear and concise about your idea, and use it as a base for the next steps.
Script it. Take your idea and run with it. Create a script that works for your idea, and stays with your message. Answer all the questions that you hope the video answers, and make sure it flows. You want the script to sounds fluid with your message and concept. The script won’t just decide what is said in the video, but where it might take place and how they might act. The script is important, because it will decide the tone of the video as a whole. Sometimes you won’t even have a script. If you are creating an interview, this step would be dedicated to creating questions that you might want to ask. By the end of this step you will know exactly what your video will be like, and have your message down.
If all goes well on the first three steps, and you have come up with the perfect idea, it is time to start planning the production. This is the stage where Video Production Services plays a big part in helping you create your final product. From scheduling the shoot date, to editing the final product, this idea of yours will be brought to life through the camera. Go back to all those questions you originally asked yourself, and make sure everything is what your company needs. You know your audience, and the marketing video should speak to them.
This project will be the next part of your company’s Video Production Marketing Strategy, you want it to fit perfectly. Make sure to spend time creating your idea, and developing it into a real vision of work. Follow these steps, and get to work. It’s never too early to start brainstorming, so get creative and develop something awesome. Just remember; the key to making a great marketing video is to sell without selling!
Skillman Videography Group LLC specializes in Boston video marketing. Call us anytime at 1-800-784-0140.