With a surfeit of video editing programs to choose from with their own built-in color correction engines, it can be easy to get lost in the buttons, dials, and meters. However, a huge and often overlooked part of color correction is its purpose. Here are a few different ways your Boston video production company can use color to spice up an average video.
Colors resonate with specific emotions, and this has been used across various kinds of art to deliver potent themes. One of the most famous examples is green envy from Shakespeare’s “Othello.” Giving a character a certain eye color or shade can go a long way in developing their dramatic purpose.
Just like audio, color can be used to make the audience feel a certain way. A harsh red or violent tint can evoke an unsettling feeling, while a soft blue tint can contribute to a somber tone. However, like audio, there is a risk when using color for this purpose, which is that the audience is often aware that the color or audio is trying to make them feel a certain way. Don’t use this method too much, or else a viewer will watch your video (and look at your video production company) with a skeptical eye.
When video production occurs in the transitioning periods of dawn or dusk, a few problems often occur with continuity. From one angle, the scene still has some sunlight, while another angle was clearly shot once the sun fully disappeared. These instances are particularly challenging, but if you notice it, your audience will likely notice the difference as well.
Although not a deal breaker in most cases, the aesthetic value of color can go a long way in making your video production quality stand out from the rest. Using vivid colors or using dull colors can be very effective when used in appropriate videos. This point also applies to your actors, because they usually want to be in lighting and color palettes where they look best. This requires factoring in skin tones, light reflection, etc.
Finally, here are a few editing programs to consider if you would like to hone color correction skills. Avid and Premiere Pro are two great video editing programs that come with their own in-house color correction applications. Premiere Pro is especially easy to dive into, because the color editing window is intuitively labeled for you. As for the more experience editors, DaVinci Resolve comes with a vast array of advanced features, such as custom color wheels and top-notch grading engines.
Skillman Videography Group LLC specializes in Boston video production. Call us anytime at 1-800-784-0140.