YouTube Marketing

YouTube Marketing

In a world run by social media, it isn’t enough to just feel something anymore you must show it by pressing a button on a screen. Expression is no longer just a feeling. We gain reassurance of our work through views and “likes.” However, for businesses social media has become a platform to reach consumers. Yet, even with sites such as YouTube providing a stage to display businesses abilities, there are still videos that attract little to no attention. YouTube marketing has endless benefits but it is how a business uses their YouTube channel to gain views that separates them from the flubs.


YouTube channels that have more views than others are strategic regarding the types of videos posted. For instance, the popular YouTube channel “Smosh” has over 5.3 billion video views and 21 million subscribers to the channel. Although this channel is based around comedy skits, the elements and storyline of the videos generate views. The question is how can a business gain just as much popularity without losing sight of their message?

  • Resonate with the targeted audience
  • Create a unique story
  • Entertain without losing sight of the message
  • Know your audience
  • Know your brand and message
  • Use emotion
  • Do not stray from your attributes as a business

Entertaining an audience is important when developing a video. However, the video must stick to the business’ concepts and not stray from their story and message. Conveying emotion is a great way to attract an audience using YouTube marketing. Yet, the emotion must connect with the consumer and not just create humor, because that is what other YouTube channels are doing. A business must always keep the consumer in mind and convey an emotion through a story that will resonate with the targeted audience. Whether a small business or large, or a business selling a product or selling themselves YouTube marketing must be used properly and will only be beneficial if a business knows their brand and message.

Tumblr and Reddit

Although there are other sites such as Tumblr and Reddit that provide attention through entertaining posts and images, YouTube marketing is the most popular site when reaching an audience. Also, sites such as Tumblr and Reddit are more for entertaining purposes. This is not to say everything on YouTube is there for marketing, but YouTube channels provide a place for a consumer to learn more about a business without having to read it. Specifically brand videos are becoming more popular for consumers who are tired of reading reviews about a product and what to see exactly how it functions. More than 65% of consumers will go to YouTube to review a product before purchasing. More businesses are finding that promoting a product through YouTube marketing establishes trustworthiness between the consumer and business. Brand videos allow the consumer to see the logistics of the product and visually see themselves using it.

Nevertheless, it is difficult to drive attention onto a business but with YouTube marketing providing a platform for businesses it allows them to move outside the local realm of consumers and reach an audience beyond their borders. However, in order to generate views a business must stick to their message. By using a story and the right video style, a business will find they are just as popular as some of the most subscribed YouTube channels.

Skillman Video Group LLC is a Boston video production company. Call us anytime at 1-800-784-0140.