Boston Video Production Company – Marketing Video for Government Agency

 

“Center Stage” is a program funded by the US Department of state and run by the Boston based New England Foundation for the Arts (NEFA).  The program is the first of its kind as far as bringing artists from around the globe to the United States vs sending American artists and performers abroad.  NEFA is not just responsible for organizing the program but for raising private funding to help cover expenses and even expand the programs reach.  As such they needed a marketing video that not only help raise awareness for the performances, but to reach out to potential private donors and presenters.

The staff interviews were shot on location at NEFA’s offices over looking Boston Commons and the State House (seen in the background).  In order to get that shot, SVG’s gaffers and lighting specialists had to use a special “Neutral Density” gel over the windows and bring in very strong  production lighting to counteract the strength of the sun.  Editing the video was challenging because there were hours of archived performance footage and hundreds of photos to log and edit into a 5-minute video.  The Boston video producers at SVG worked collaboratively with the staff at NEFA to select the best of the best of performance clips and artist interviews.

Between SVG’s knowledge of video production and NEFA’s incredible in-depth knowledge of the arts and the artists involved, we were able to craft the video that you see above.  US Governmental agencies need professional marketing videos as much as any non for profit organization or for profit business.  For something as powerful as the performing arts, video is by far the best medium for capturing the breathe and depth of its beauty, power and grace.

Skillman Video Group LLC is a Boston video production company. Call us anytime at 617-858-8232.