Tag Archives: video production services

Video Production Services: Creating the Perfect Video Pitch

How-To Create The Perfect Video

Like any presentation or project, you want to prepare it to be the best. Creating a video concept involves a few steps. Once you have the perfect concept, the Video Production Services will help you turn it into a motion visual , but it all starts with the idea. You want it to speak to your target market. We have seen and created many video pitches. Whether you are brainstorming for your small town business or corporate video ideas, you will have to go through the same steps of preparation. You always want to start thinking of the ‘end goal’, which should be to sell without selling. Check out these steps to creating a great Marketing Video Pitch!

How-To Create a Marketing Pitch

Step One:

set up video production blog construction Ask yourself these questions…

  • Who is your audience?
  • What is your message?
  • What is your budget?
  • What resources do you have?
  • What is your time frame?

It is important to figure out what constraints you have before you begin planning your video.Your constraints will be based off of how you answered the questions. You may not have certain equipment, the ability to use animations, or even costs that act as your constraints. If you know everything you have and don’t have, you will be able to easily determine what you can and can’t do. If you don’t have the ability to create animations, that should not be a key element of your video. You create based on what you have, so your Marketing Video Production Services has to work around your constraints.

Step Two:

Develop an idea based on what you know you have and can do. Your idea needs to have a purpose to get your message across. Take the message you decided on, and find a way to tell it as a story. Use your creativity to develop a fun way to speak to your audience through Video. Whether you decide to create an interview, documentary, or a commercial to market your company, be clear and concise about your idea, and use it as a base for the next steps.

Step Three:

Script it. Take your idea and run with it. Create a script that works for your idea, and stays with your message. Answer all the questions that you hope the video answers, and make sure it flows. You want the script to sounds fluid with your message and concept. The script won’t just decide what is said in the video, but where it might take place and how they might act. The script is important, because it will decide the tone of the video as a whole. Sometimes you won’t even have a script. If you are creating an interview, this step would be dedicated to creating questions that you might want to ask. By the end of this step you will know exactly what your video will be like, and have your message down. 

Step Four:

If all goes well on the first three steps, and you have come up with the perfect idea, it is time to start planning the production. This is the stage where Video Production Services plays a big part in helping you create your final product. From scheduling the shoot date, to editing the final product, this idea of yours will be brought to life through the camera. Go back to all those questions you originally asked yourself, and make sure everything is what your company needs. You know your audience, and the marketing video should speak to them.

This project will be the next part of your company’s Video Production Marketing Strategy, you want it to fit perfectly. Make sure to spend time creating your idea, and developing it into a real vision of work. Follow these steps, and get to work. It’s never too early to start brainstorming, so get creative and develop something awesome. Just remember; the key to making a great marketing video is to sell without selling!

Skillman Videography Group LLC specializes in Boston video marketing. Call us anytime at 1-800-784-0140.

Video vs. Film: What’s the Big Difference?

Film is a big word in the entertainment industry. The word is used as both a noun and a verb, to describe the creating motion visuals. At the start of moviemaking and photography, everything was all about film. It was the only option at one point. In today’s world, the advances in technology have allowed more than just film as an option. Although video is a big part of the industry today, it is overlooked and people still describe it as film. Film and Video are two different ways of recording visual movement. When people think of video, they most likely go straight to thinking about the big screen in the entertainment industry, film. Our Boston Video Production Company works with video, and we want to prove to your there is a difference between Video and Film. Check out some of the major differences below:

Latitude

The overexposure or underexposure of light on a certain area through the camera, has to due with the Latitude of the shot. Film always had a broader exposure latitude than video. In the corner of a take that may not get enough light, film is still able to make out figures and colors, whereas with a video camera it was harder to do so. On video, the corner might have come out as completely black. This allowed people using film to play with light more, which was good for cinema. However, Video has been updating through the years and has been decreasing the gap. Video continues to enhance, allowing them to capture more light with a broad exposure latitude.

Cost

Video Production camera shotsAs defined by Google dictionary, film is; “a thin flexible strip of plastic or other material coated with light-sensitive emulsion for exposure in a camera, used to produce photographs or motion pictures.” Each second of screen time is equivalent to 24 frames of film, and with the rate of $2 per 24 frames, the cost of your shoot will be very expensive. The digital side of Video Production Services, where we stand with Video, is much more affordable. Digital makes it easier and faster to create and upload shots of moving visuals. The roll of film needs to be developed chemically which makes it more expensive. The advances in technology that allow you to use a digital chip makes it easy to upload the takes, instead of needing to develop.

Color

The color depth includes brightness, shades, and more. Before Video became more advanced due to technology, Film had a better depth of color. Due to the better exposure to light, the color came across more clear than video. The possible colors were a larger selection on film than video, but now video has the ability to capture many more colors than it could before. The light exposure is much better, allowing for more colors to been seen and recorded. The human eye sees the most color, which is why sometime when you have seen something on video or film it might come across different than in real life.

Technology has done a lot for Video throughout the years. Today almost everything is recorded on video, but everyone still uses the “film” term to describe it. Film is actually outdated; with the digital world sweeping the industry, video is the big thing. It is actually incorrect to say that you are being “filmed”, with the cameras all being digital you are being recorded on Video not Film. As a Video Marketing Company, our work wouldn’t be what it is today without the advancements in Video. We love to see how it has changed throughout the years and become the top of the industry.

Skillman Videography Group LLC specializes in Boston video marketing. Call us anytime at 1-800-784-0140.

Boston Videographer

Packing for Success: Video Production Shoot

Video Production Services in New England

When it comes to video production services, nothing demonstrates professionalism and trustworthiness quite like a prepared team. It may seem like old news but no one can overestimate the importance of saving multiple copies, bringing spare batteries, emptying memory cards, and of course, the old faithful gaffers tape to keep those bulky and uninhibited cords out of sight. Throughout the years of providing video production services in the Boston area, these are a few of the essential items and habits SVG has found to be both necessary and heroic to accomplish our corporate video ideas. Skillman Video Group considers these few and often overlooked items to be present at all of our Boston video production shoots:

Top Boston Video Production CompanyTop Video Production Essentials

The biggies: Yes, we mean bring the camera, tripod, lights, and audio equipment. Do a quick checklist before leaving for the shoot to ensure all of the necessary pieces are there to make your corporate video ideas come to life.

Bring spares of everything (Memory cards, light bulbs, batteries, mics, etc.): Running out of space on a memory card can delay a team heavily or disallow a project to meet its full potential. Bring spare memory cards with ample amounts of storage. Bring extra light bulbs and batteries to spare everyone the embarrassment and frustration of powerless equipment. A video that is well lit for a minute, while the other 20 seconds are not, will distract the audience and can delay the editing process. Bring spares of spares. And while you’re at it, make sure the vehicle has its spare tire.

  • Chargers: This one is fairly self-explanatory. If it doesn’t require batteries, make sure it can be charged before the equipment, laptop, phone, etc. veers to 0% and is rendered useless.
  • A hard drive/laptop to save work to immediately: Nothing is quite as defeating as hearing the words, “It’s gone” in the Boston video production scene. One can never save their work too many times or on too many hard drives. Bring a hard drive to save work onto immediately. The team is taking a ten minute break? Save. Lunch time? Save. About to leave for the day? SAVE! We recommend the Seagate hard drives for external memory.
  • Gaffers tape: It truly is a hero. Cords are hazardous with so many moving feet, a trip or a fall can be dangerous. On top of this, tape tells actors and interviewees where to stand or walk to, making any bit of sequence much easier to map out.
  • Cables: Extension cords, HDMI, etc.

Video Production Packing List

Boston video production services require many moving pieces. And so, even though a team may think to bring the bigger items (camera, sound recorder, tripod, lights, etc.), it can be easy to overlook the little pieces that allow the larger equipment to actually turn on. A video production team may have the expensive equipment, but bringing the extras, spares, and being tedious with precious content and footage, is a characteristic of the production team. At SVG, we understand the importance of this and is another reason that sets us apart from the rest. When it comes to catering to peoples already tight schedules, missing a shot, a line, misplacing memory, or dealing with faulty equipment due to unpreparedness is unaffordable. When in the business of providing video production services, one needs to be prepared for everything. And so, to accomplish those corporate video ideas and anything in between, SVG makes sure to check, save, and always bring a spare.

Skillman Videography Group LLC specializes in Boston video marketing. Call us anytime at 1-800-784-0140.

My Pre-Production Process

What is Pre-Production?

For any video, the pre-production process is inherently unique to every individual. As an intern at SVG for the summer, I have been given the opportunity to make a video that depicts SVG’s message in an original fashion. As a Film and Television student at Boston University, I could not be more excited, because this is the first time I will be producing content for a company, rather than for a class or personal project.

Pre-Production Planning

For this particular endeavor, I want to make sure that my style as a content creator is apparent, and the first step is establishing the message that I want to communicate, and then figuring out the most creative or captivating way to achieve that goal. After developing a few ideas, I decided to shift towards a personalized direction, in which SVG’s story is told from an intimate perspective. I believe that every business has a story, and touching upon the moving and engaging aspects that they are built upon brings to light the values, traditions, and hopes that are not always visible to a general audience. The video’s format will be interview-like, and some of the talking points are as follows:

  • SVG is a Boston Video Production Company, why was this business started? Why Boston?
  • What makes video the most important medium of communication? Why is it so impactful?
  • What are the biggest obstacles SVG has faced? How have they contributed to our success?
  • What story do we want to tell as we help others tell their own? What is the most important aspect of running a business?

Why is Pre-Production Important?

video marketing company

Once the idea is developed, the next step is organizing shoot dates, gathering equipment, and recruiting people to help on set. Even though this is a corporate video, the equipment will be relatively simple – a DSLR camera and audio equipment that I will use to record voiceover and any other sound effects I might need. The shoot should take a full day, and will take place in mid to late July, in time for the editing process to be finished by early August. In addition to having a developed idea, maintaining organization both on and off set is essential. For anyone producing a video, an extra measure to take is making a call sheet to give to the talent and crew, which accounts for starting and wrap times, weather, location, and any other important details.

Skillman Video Group LLC specializes in video production Boston. Call us anytime at 1-800-784-0140.

Get the Most of An Interview

Video interviews are everywhere these days, as they tend to be very informative and educational. From the classic customer testimonial to the “About Us,” many companies find Q&A style interviews to be a great source for fast video content. It is a great way to get to the emotional side of an employee or customer. It allows the audience to feel a connection, and it makes for a more trustworthy company. In order for an interview to be full of elaborate and eloquent answers, the person being interviewed usually needs to be relaxed. Unless he/she is a great orator on cue, the interviewee will need to feel very comfortable before they can fully express their thoughts. Boston video production company Skillman Video Group tends to focus on trust between its clients. Trust amongst a video production service company and its business client is great to have in order to make people comfortable and get real answers with emotion.

professional video production

In order to obtain trust, first, work with a production company that you feel will get your message and story out in the most effective way. Interviewees tend to get more comfortable if it’s a conversation that they are having with the interviewer. Allowing yourself to veer off from questions if the interviewee says something interesting or unexpected that you’d like to explore further is great. Sometimes the unplanned spontaneous questions & answers create the best moments. Before or during the video camera rolls, ask easy questions to warm up the interviewee. At Skillman Video Group, our Boston video producers do a great job at getting to know the client and having a regular conversation as setup is taking place. This makes them more comfortable because it is like having a regular conversation with her before hitting the record button. The interviewer can ask easy-going questions, like what they had for breakfast to how their day is going, anything to get them talking and comfortable.
Monitor

These are some of the methods that may be used during the series of interviews to get your interviewee comfortable telling their story. For more tactics, Skillman Video Group LLC specializes in video production Boston. Call us anytime at 1-800-784-0140.

Slate

Fully Equipped: Spotlight on SVG’s Recent Shoot

 

We’ve seen the movies, we know the phrase – before any director can yell, “Action!”, they first must yell “Lights! Camera!”. At Skillman Video Group, we take pride in our state of the art video production services and equipment; making you look and sound perfect on your next video with us. As one of Boston’s top professional video production companies, we make sure our technology and electronics are top as well.

Slate

At our recent shoot with LEK Consulting in downtown Boston, one of SVG’s videographers Ian Fein was using a Sony’s Fs7 Series camera. Equipped for any and all productions ranging from action movies to documentaries (and everywhere in between), it produces some of the best footage in our video production industry. Critically acclaimed for it’s clean quality and state of the art zooming capabilities, as well as the significant effects of its many lenses, it’s perfect for our line of work. With many video production shoots, we will also combine Sony equipment with additional manufacturers’ equipment such as Canon and Nikon; maximizing production from some of the foremost camera companies in the ‘biz.

For lighting, our video production services offer an assortment of different tools and techniques to deliver both professional quality, as well as assurance that you look your absolute best on camera. Lighting panels and fixtures that are used on your favorite movies and TV shows are also used on our SVG shoots. More recently, we used the “Celeb 201” and “Arri CS60” lights and Sky Panels. Referred to in the industry as “faithful and beautiful lighting…”, these lighting options help to completely transform the video production location – turning a normal room into a bright, powerful set with popping colors and crisp visibility.

We work with only the best equipment, so you can be exactly as you should: looking, sounding, and feeling your best.

Skillman Video Group, LLC specializes in Boston video production. Please call 1-800-784-0140 to learn more.

Summer Intern Video “Dos Equis”

 

While being the summer intern at SVG, I learned some interesting new skills that improved my overall knowledge about video production. One of the tasks of being an intern at Skillman Video Group is that at the end of your terms, the intern must create a marketing film that will be used to promote the Boston video company. I was tasked with working on one of the videos this summer, which we decided would be a parody to the famous Dos Equis commercials. After planning and writing the script for this future production made by the summer interns, it was time to film.

Video Production services Video production was going to remain generally simple for the actual film. The commercial was going to be a minute long with clean cuts throughout the whole video. This was the key to making such a simple but professional looking film. All the shots needed to be filmed in the best fashion so that the voiceover could accurately represent what was happening on screen. The iconic commercials that I’m sure so many of us are familiar with have been etched in our minds because of the comedic value. This was part of the production process that we focused on intently while representing SVG as a Boston video production company.

When we started on the video production day, the crew that we decided to use looked over the shot list to see the general idea of what we wanted to attain for this video. Once the camera started rolling, it took several try’s to figure out what movements and framing would work best and look the most professional. This took up a lot of time but it was necessary for making sure that the end product would have the clean and polished look that it deserved to exemplify what Skillman Video Group is all about. By working with such a talented video marketing company, my intern experience helped exemplify how a production day should run and how to properly get the shots needed for post- production.

Boston video productionAll in all, the marketing video turned out to be a success. The video shots filmed were exactly what I needed for editing in post-production and it turned out being a fantastically easy process. This was all thanks to the amazing preproduction work done which included all the planning and time management organized prior to filming. SVG provides video production services that can be tailored to any companies needs with such amazing professionalism and creativity.

Jobs of a Crew Member

The job of all crew member’s on a Boston video marketing company set have a very specific skill set and importance to the video production method. Though it may seem like there are a lot of people walking around and directing just to get 30 seconds of a commercial completed, each person hired for the day of production is needed to ensure a professional and effective film. There are several categories that make a video production shoot run properly and none can be omitted if the project wants to run smoothly.

Starting with the camera department, while working with any video production services there clearly needs to be a camera operator. This person physically works the camera during filming and controls the shots framing and camera movements as instructed by the director of photography. Who is the D.P.? Well the director of photography is in charge of the visual look of the film as seen through the camera’s eyes. This person is not only in charge of what the camera needs to get but also the crew, lighting design, and communicating with the gaffer.

On the production side of the job, there is the director, producer, production assistant, Boston videographer and so on. All of these jobs run very specific departments that control the way the Boston video production will operate and ensure that they finish efficiently. Organizing the entire production, helping out with the script, keeping track of finances and overseeing the final distribution plans for the movie all fall under the job description of the producer. Its not an easy job but will definitely be rewarding.

Sound is a crucial part of any production, including Skillman Video Groups Boston video marketing company, so professionals have to make sure all the audio channels are coming in clearly. Jobs include a boom operator and a sound mixer. Leveling, monitoring, and recording audio during video production are the main reasons that the sound departments are so pivotal in any Boston video production.

Professional video productionSome jobs that people wouldn’t think about but are just as vital on the larger professional video production sets include transportation crews, food department, and the location department. Transportation crews quiet literally do what is in their title. They coordinated with the set and make sure all people are where they need to be at the right time. Going hungry isn’t and option when working with a ton of people, so the food department is the savior of any production day bringing in snacks and meals for all on set. Location scouts help to find the various filming locations that will be suitable for the day of filming which entails lots of traveling to find the perfect spot.

The jobs of each crew member on a video production set, whether it be a small production or a big one have an impact on how the film will turn out. The main goal is to stay on budget and have a fantastic finished product. SVG is a Boston video production company is dedicated to making each project and client a professional product.

Skillman Videography Group LLC specializes in Boston video production. Call us anytime at 1-800-784-0140.

Slate

Separate Audio and Video

This past week the Skillman Video Group interns, Jason and Chloe, created their own Boston marketing videos from the ground up. This included everything from scripting to shooting, and they used advanced Boston videographer and audio recording equipment. Let’s break down working on a video production set with separate audio and video equipment. This is often the case for high-end Boston video production shoots, and is a vital skill for entering the Boston video company industry. Here are 5 tips for running separate audio and video feeds.

  • Learn to control the boom mic.
    Audio engineer w/ boom pole

    Ken, SVG boom mic operator

    There is a running joke in the film industry about boom mics falling into frame (especially in older films), but this is because boom mic operators fight for every inch of proximity to the source of a sound. The audio operator must constantly coordinate with the director of photography to know the frame boundaries and where to safely place the microphone.

  • Always use a slate or simulated slate for organizational purposes. This will prove vital for post video production services. Essentially, you need to have the number of the scene, shot letter, the number of the take, and a snapping sound. You can also just clap with your hands in front of the camera. Be sure to clearly enunciate a term or word for each shot letter. For example: If the scene is marked as 1AT2, say “one alpha take two” before closing the slate.
  • Map out where the camera operator and audio operator should be at all times. If the camera has to move then the audio operator needs to be ready. This will prevent the boom mic (and operator) from being in the frame, casting a shadow, etc., especially for camera whips and pans.
  • Always keep an eye on wiring throughout the set. The audio equipment will add its own flurry of cables and cords, so keep these into account to ensure safety for everyone involved. A loose cable can lead to a falling injury, a fire, or worse for a video production company.
  • Audio levels must be monitored constantly. The last thing an editing team wants is to start working on footage that is accompanied by sub-par audio. This includes audio that is both too quiet and audio that keeps clipping on loud voices. Check in with the director of photography and the director to ensure satisfaction.

Skillman Videography Group LLC specializes in Boston video production. Call us anytime at 1-800-784-0140.

Boston Video Company Location Preperation

Location preparation makes or breaks a Boston video production shoot. There are many important factors that go into making a set run smoothly and efficiently. Recently Jason Sanchez and I worked on creating marketing video for the Boston video production company we were interning at, Skillman Video Group. While filming in difference settings around the downtown Boston area, both of us and our video production crew had to evaluate the certain locations. At each individual film sites there are certain benefits and setbacks that challenge any film crew and there were a few that stood out on this particular video production shoot.

Video production services

The majority of this film project was done indoors at an office setting. Being both the director and producer, we decided that no additional lighting was needed for the Boston video production because of the natural and interior light in the room. This was a smart decision because there would be less equipment to carry around but would cause more work to be done in post editing. Since no shot would be similar in lighting, the work done after the filming would have to be taken into consideration. Lighting is a very important part of any Boston video production service with any location so a producer has to be certain to either bring the equipment or not.

Boston video production

Another technical item that has to be checked off the location prep list is external noise factors. Since a big portion of the video production was done in an office, our film crew was fortunate not to have to deal with too much noise other than AC units and maybe some causal office conversations. But there was a section that was filmed outside by the Boston Harbor. It was here that we as producer and director of this production realized that audio was going to be difficult with so much commotion whether it was the people, bikes, or boats passing through. Changing the method in which we gathered the audio feed improved this issue. The location proved to be a beautiful site but did have its challenges.

At SVG, a Boston video marketing company, we take into consideration the location challenges that a production shoot can have and figure out the best way to accommodate any client. No production project is ever going to be the same so preparing for the set location can help with certain issues like lighting and audio recording. Thinking about these factors will overall benefit any set and make the film process easier.

Skillman Videography Group LLC specializes in video production services Boston. Call us anytime at 1-800-784-0140.