Tag Archives: video production services

My Pre-Production Process

What is Pre-Production?

For any video, the pre-production process is inherently unique to every individual. As an intern at SVG for the summer, I have been given the opportunity to make a video that depicts SVG’s message in an original fashion. As a Film and Television student at Boston University, I could not be more excited, because this is the first time I will be producing content for a company, rather than for a class or personal project.

Pre-Production Planning

For this particular endeavor, I want to make sure that my style as a content creator is apparent, and the first step is establishing the message that I want to communicate, and then figuring out the most creative or captivating way to achieve that goal. After developing a few ideas, I decided to shift towards a personalized direction, in which SVG’s story is told from an intimate perspective. I believe that every business has a story, and touching upon the moving and engaging aspects that they are built upon brings to light the values, traditions, and hopes that are not always visible to a general audience. The video’s format will be interview-like, and some of the talking points are as follows:

  • SVG is a Boston Video Production Company, why was this business started? Why Boston?
  • What makes video the most important medium of communication? Why is it so impactful?
  • What are the biggest obstacles SVG has faced? How have they contributed to our success?
  • What story do we want to tell as we help others tell their own? What is the most important aspect of running a business?

Why is Pre-Production Important?

video marketing company

Once the idea is developed, the next step is organizing shoot dates, gathering equipment, and recruiting people to help on set. Even though this is a corporate video, the equipment will be relatively simple – a DSLR camera and audio equipment that I will use to record voiceover and any other sound effects I might need. The shoot should take a full day, and will take place in mid to late July, in time for the editing process to be finished by early August. In addition to having a developed idea, maintaining organization both on and off set is essential. For anyone producing a video, an extra measure to take is making a call sheet to give to the talent and crew, which accounts for starting and wrap times, weather, location, and any other important details.

Skillman Video Group LLC specializes in video production Boston. Call us anytime at 1-800-784-0140.

Get the Most of An Interview

Video interviews are everywhere these days, as they tend to be very informative and educational. From the classic customer testimonial to the “About Us,” many companies find Q&A style interviews to be a great source for fast video content. It is a great way to get to the emotional side of an employee or customer. It allows the audience to feel a connection, and it makes for a more trustworthy company. In order for an interview to be full of elaborate and eloquent answers, the person being interviewed usually needs to be relaxed. Unless he/she is a great orator on cue, the interviewee will need to feel very comfortable before they can fully express their thoughts. Boston video production company Skillman Video Group tends to focus on trust between its clients. Trust amongst a video production service company and its business client is great to have in order to make people comfortable and get real answers with emotion.

professional video production

In order to obtain trust, first, work with a production company that you feel will get your message and story out in the most effective way. Interviewees tend to get more comfortable if it’s a conversation that they are having with the interviewer. Allowing yourself to veer off from questions if the interviewee says something interesting or unexpected that you’d like to explore further is great. Sometimes the unplanned spontaneous questions & answers create the best moments. Before or during the video camera rolls, ask easy questions to warm up the interviewee. At Skillman Video Group, our Boston video producers do a great job at getting to know the client and having a regular conversation as setup is taking place. This makes them more comfortable because it is like having a regular conversation with her before hitting the record button. The interviewer can ask easy-going questions, like what they had for breakfast to how their day is going, anything to get them talking and comfortable.
Monitor

These are some of the methods that may be used during the series of interviews to get your interviewee comfortable telling their story. For more tactics, Skillman Video Group LLC specializes in video production Boston. Call us anytime at 1-800-784-0140.

Slate

Fully Equipped: Spotlight on SVG’s Recent Shoot

 

We’ve seen the movies, we know the phrase – before any director can yell, “Action!”, they first must yell “Lights! Camera!”. At Skillman Video Group, we take pride in our state of the art video production services and equipment; making you look and sound perfect on your next video with us. As one of Boston’s top professional video production companies, we make sure our technology and electronics are top as well.

Slate

At our recent shoot with LEK Consulting in downtown Boston, one of SVG’s videographers Ian Fein was using a Sony’s Fs7 Series camera. Equipped for any and all productions ranging from action movies to documentaries (and everywhere in between), it produces some of the best footage in our video production industry. Critically acclaimed for it’s clean quality and state of the art zooming capabilities, as well as the significant effects of its many lenses, it’s perfect for our line of work. With many video production shoots, we will also combine Sony equipment with additional manufacturers’ equipment such as Canon and Nikon; maximizing production from some of the foremost camera companies in the ‘biz.

For lighting, our video production services offer an assortment of different tools and techniques to deliver both professional quality, as well as assurance that you look your absolute best on camera. Lighting panels and fixtures that are used on your favorite movies and TV shows are also used on our SVG shoots. More recently, we used the “Celeb 201” and “Arri CS60” lights and Sky Panels. Referred to in the industry as “faithful and beautiful lighting…”, these lighting options help to completely transform the video production location – turning a normal room into a bright, powerful set with popping colors and crisp visibility.

We work with only the best equipment, so you can be exactly as you should: looking, sounding, and feeling your best.

Skillman Video Group, LLC specializes in Boston video production. Please call 1-800-784-0140 to learn more.

Summer Intern Video “Dos Equis”

 

While being the summer intern at SVG, I learned some interesting new skills that improved my overall knowledge about video production. One of the tasks of being an intern at Skillman Video Group is that at the end of your terms, the intern must create a marketing film that will be used to promote the Boston video company. I was tasked with working on one of the videos this summer, which we decided would be a parody to the famous Dos Equis commercials. After planning and writing the script for this future production made by the summer interns, it was time to film.

Video Production services Video production was going to remain generally simple for the actual film. The commercial was going to be a minute long with clean cuts throughout the whole video. This was the key to making such a simple but professional looking film. All the shots needed to be filmed in the best fashion so that the voiceover could accurately represent what was happening on screen. The iconic commercials that I’m sure so many of us are familiar with have been etched in our minds because of the comedic value. This was part of the production process that we focused on intently while representing SVG as a Boston video production company.

When we started on the video production day, the crew that we decided to use looked over the shot list to see the general idea of what we wanted to attain for this video. Once the camera started rolling, it took several try’s to figure out what movements and framing would work best and look the most professional. This took up a lot of time but it was necessary for making sure that the end product would have the clean and polished look that it deserved to exemplify what Skillman Video Group is all about. By working with such a talented video marketing company, my intern experience helped exemplify how a production day should run and how to properly get the shots needed for post- production.

Boston video productionAll in all, the marketing video turned out to be a success. The video shots filmed were exactly what I needed for editing in post-production and it turned out being a fantastically easy process. This was all thanks to the amazing preproduction work done which included all the planning and time management organized prior to filming. SVG provides video production services that can be tailored to any companies needs with such amazing professionalism and creativity.

Jobs of a Crew Member

The job of all crew member’s on a Boston video marketing company set have a very specific skill set and importance to the video production method. Though it may seem like there are a lot of people walking around and directing just to get 30 seconds of a commercial completed, each person hired for the day of production is needed to ensure a professional and effective film. There are several categories that make a video production shoot run properly and none can be omitted if the project wants to run smoothly.

Starting with the camera department, while working with any video production services there clearly needs to be a camera operator. This person physically works the camera during filming and controls the shots framing and camera movements as instructed by the director of photography. Who is the D.P.? Well the director of photography is in charge of the visual look of the film as seen through the camera’s eyes. This person is not only in charge of what the camera needs to get but also the crew, lighting design, and communicating with the gaffer.

On the production side of the job, there is the director, producer, production assistant, Boston videographer and so on. All of these jobs run very specific departments that control the way the Boston video production will operate and ensure that they finish efficiently. Organizing the entire production, helping out with the script, keeping track of finances and overseeing the final distribution plans for the movie all fall under the job description of the producer. Its not an easy job but will definitely be rewarding.

Sound is a crucial part of any production, including Skillman Video Groups Boston video marketing company, so professionals have to make sure all the audio channels are coming in clearly. Jobs include a boom operator and a sound mixer. Leveling, monitoring, and recording audio during video production are the main reasons that the sound departments are so pivotal in any Boston video production.

Professional video productionSome jobs that people wouldn’t think about but are just as vital on the larger professional video production sets include transportation crews, food department, and the location department. Transportation crews quiet literally do what is in their title. They coordinated with the set and make sure all people are where they need to be at the right time. Going hungry isn’t and option when working with a ton of people, so the food department is the savior of any production day bringing in snacks and meals for all on set. Location scouts help to find the various filming locations that will be suitable for the day of filming which entails lots of traveling to find the perfect spot.

The jobs of each crew member on a video production set, whether it be a small production or a big one have an impact on how the film will turn out. The main goal is to stay on budget and have a fantastic finished product. SVG is a Boston video production company is dedicated to making each project and client a professional product.

Skillman Videography Group LLC specializes in Boston video production. Call us anytime at 1-800-784-0140.

Slate

Separate Audio and Video

This past week the Skillman Video Group interns, Jason and Chloe, created their own Boston marketing videos from the ground up. This included everything from scripting to shooting, and they used advanced Boston videographer and audio recording equipment. Let’s break down working on a video production set with separate audio and video equipment. This is often the case for high-end Boston video production shoots, and is a vital skill for entering the Boston video company industry. Here are 5 tips for running separate audio and video feeds.

  • Learn to control the boom mic.
    Audio engineer w/ boom pole

    Ken, SVG boom mic operator

    There is a running joke in the film industry about boom mics falling into frame (especially in older films), but this is because boom mic operators fight for every inch of proximity to the source of a sound. The audio operator must constantly coordinate with the director of photography to know the frame boundaries and where to safely place the microphone.

  • Always use a slate or simulated slate for organizational purposes. This will prove vital for post video production services. Essentially, you need to have the number of the scene, shot letter, the number of the take, and a snapping sound. You can also just clap with your hands in front of the camera. Be sure to clearly enunciate a term or word for each shot letter. For example: If the scene is marked as 1AT2, say “one alpha take two” before closing the slate.
  • Map out where the camera operator and audio operator should be at all times. If the camera has to move then the audio operator needs to be ready. This will prevent the boom mic (and operator) from being in the frame, casting a shadow, etc., especially for camera whips and pans.
  • Always keep an eye on wiring throughout the set. The audio equipment will add its own flurry of cables and cords, so keep these into account to ensure safety for everyone involved. A loose cable can lead to a falling injury, a fire, or worse for a video production company.
  • Audio levels must be monitored constantly. The last thing an editing team wants is to start working on footage that is accompanied by sub-par audio. This includes audio that is both too quiet and audio that keeps clipping on loud voices. Check in with the director of photography and the director to ensure satisfaction.

Skillman Videography Group LLC specializes in Boston video production. Call us anytime at 1-800-784-0140.

Boston Video Company Location Preperation

Location preparation makes or breaks a Boston video production shoot. There are many important factors that go into making a set run smoothly and efficiently. Recently Jason Sanchez and I worked on creating marketing video for the Boston video production company we were interning at, Skillman Video Group. While filming in difference settings around the downtown Boston area, both of us and our video production crew had to evaluate the certain locations. At each individual film sites there are certain benefits and setbacks that challenge any film crew and there were a few that stood out on this particular video production shoot.

Video production services

The majority of this film project was done indoors at an office setting. Being both the director and producer, we decided that no additional lighting was needed for the Boston video production because of the natural and interior light in the room. This was a smart decision because there would be less equipment to carry around but would cause more work to be done in post editing. Since no shot would be similar in lighting, the work done after the filming would have to be taken into consideration. Lighting is a very important part of any Boston video production service with any location so a producer has to be certain to either bring the equipment or not.

Boston video production

Another technical item that has to be checked off the location prep list is external noise factors. Since a big portion of the video production was done in an office, our film crew was fortunate not to have to deal with too much noise other than AC units and maybe some causal office conversations. But there was a section that was filmed outside by the Boston Harbor. It was here that we as producer and director of this production realized that audio was going to be difficult with so much commotion whether it was the people, bikes, or boats passing through. Changing the method in which we gathered the audio feed improved this issue. The location proved to be a beautiful site but did have its challenges.

At SVG, a Boston video marketing company, we take into consideration the location challenges that a production shoot can have and figure out the best way to accommodate any client. No production project is ever going to be the same so preparing for the set location can help with certain issues like lighting and audio recording. Thinking about these factors will overall benefit any set and make the film process easier.

Skillman Videography Group LLC specializes in video production services Boston. Call us anytime at 1-800-784-0140.

Boston Video Comedy

Ready to add some flair to your Boston video production? While comedy is a challenging beast due to its subjective nature, there are a few tried and true methods that can appeal to broad audiences. Here are a few tricks and tips to try during and after a Boston video company shoot to get some laughs.

Improv

As funny as a witty line of dialogue may be, after a certain point, the actor responsible for said line will no longer find it as funny as when they first read it. This can be counterproductive to comedic impact; eventually, the delivery of said line will feel disingenuous and lose its initial power from the first few takes. To get around this, try encouraging an actor to spitball a few different versions of the line with a few word changes or additions in the heat of the scene. If you’re forced to call “cut,” because the actors break into laughter from the improvised lines, you’re on the right track for a funny Boston video production.

Entering/Exiting

Comedy often sparks from the disruption of the status quo, which translates to a scene being interrupted or derailed by a sudden occurrence. An easy way to do this is to have a character barge into a scene, unannounced and unwarranted. “The Office” and “Parks and Rec” love to do these kinds of character entrances, thanks to their quick timing and sense of spontaneity. This also applies to characters exiting a scene. In one of the SVG intern videos, Jason’s character dashes out of a room as Nicolette is trying to warn him about his vain video attempt, but he leaves too quickly to hear what she has to say. British comedies will sometimes have characters exit frame by crashing through an object, such as a window, just to give another example.

Break the 4th Wall

The “4th wall” refers to the metaphysical concept of the barrier between performer and audience member. This concept is typically not meant to be addressed during a work of art, (especially film) because it can completely eliminate the sense of immersion. However, when used effectively and regularly, there is great potential for comedy. This is something that Martin Scorsese does in many of his films (ex: Wolf of Wall Street) by having the main character address the audience, thus breaking through the wall of the film medium. A quick note: this trick only works for fictional projects, so don’t expect an everyday Boston YouTube interview to be able to pull this off.

Rhythm of the Cut

For comedic video production services, post-production work must also be given apt attention. Editing becomes crucial because it decides the pacing of jokes in a given video. Sometimes, when this pattern is broken or interrupted,  a particular joke can become even stronger. A great example of this is the power of the awkward pause. The audience is used to a cut for each punchline, but if you just extend the shot and don’t make the cut, the awkwardness in a scene can become palpable and really add to the humor.

Skillman Videography Group LLC specializes in video production services Boston. Call us anytime at 1-800-784-0140.

After the Video Shoot

After being on a few sets with Skillman Video Group, a Boston video marketing company, I have learned as an intern why it is so important to have advanced equipment on each project. There were a couple pieces of production equipment that were very important to the day that SVG used while shooting enabling better film quality. Every film site can require different gear to make the Boston video production that much better and here at SVG, we make sure that our video production services meet any environments needs.

Boston video production

Microphone set up

At one particular Boston video production shoot that SVG was hired to film, our Boston videographer Chuck Green used various forms of microphone equipment to capture excellent sounds quality. Though it may seem normal to have several microphones in play to capture the interview recording, its important equipment like this that makes or breaks specific shoots. One of the microphones used was a mounted boom poll, which was set up right in front of the interviewee but out of the frame. The second one used was a lavaliere microphone that was attached to the collar of the subject being interviewed. These two forms equipment helped amplify the sound recording enabling a better quality to work with in postproduction.

Steady Camera Suit

Steady Camera Suit

Several weeks later I was on set at a Boston video production site that SVG was hired to film. This was a big warehouse full of large equipment making a set up traditional camera very difficult to maneuver. Luckily the camera used that day was mounted on a steady camera suit. This enabled the cameraman to quickly adjust his position while filming but still providing a smooth, steady shot. This suit was like an armor that was strapped on to the cameraman and was pretty heavy after 4 hours of filming. But the major benefit was the mobility that is permitted. The shots for that specific Boston video production were clean and fluid with the movement of the technology being recorded. Our post-production team will have plenty of material to work with when working with specific client all thanks to the handy camera suit.

There is a lot of fancy equipment available this day and age and technology is only getting better. Focusing on the necessities that make a shoot better for the client and our Boston production company are a key factor as to why we at SVG are prepared for all types of productions. When it comes to the day of filming, you can rely on the equipment and the production team to ensure a great final product.

Skillman Videography Group LLC specializes in Boston video production. Call us anytime at 1-800-784-0140

How To Improve Audio Recordings

It is a challenge for many Boston video production sets to make sure the audio is set to the right levels and that the back ground noise isn’t picked up. This is a difficult thing for many technical production crews and producers to eliminate because let’s face it, unwanted noise can happen in even the smallest amounts. There are a few ways to help eliminate this undesirable noise while filming on a production set and as a Boston video company, Skillman Video Group is here to help with some tips.

  • Mount the Microphone

Figuring out the best way to configure a microphone to eliminate the background noise on a production shoot isn’t simple. One way to get rid of the vibration sound is to mount a microphone on a stand. By holding a microphone in ones hand, there is a possibility of picking up movement from the fingertips during a recording.

  • Pop Shield

    Pop Screen

Certain sounds are known to release a burst of air while being recorded during a video production. This can be extremely difficult to remove in post-production, but while on set there is a way to eliminate any excess noise. By using a pop shield that covers the microphone, unwanted sound can diminish. The pop shield is just a circular frame with a fine sheer material stretched across it, which eliminates the excess popping noise.

Pop ShieldCertain sounds are known to release a burst of air while being recorded during a shoot. This can be extremely difficult to remove in post-production but while on set there is a way to eliminate any excess noise. By using a pop shield that covers the microphone, unwanted sound can diminish. The pop shield is just a circular frame with a fine sheer material stretched across it, which eliminates the excess popping noise.

  • Room Environment

Room tone or room environment can be a huge contributor to and source of background noise. Recording environment needs to be quiet meaning any fans, electronics, and people are silent during production. Sometimes a video marketing company can be hired for a project that does not require sound to be recorded; in these cases the audio levels do not need to be monitored and the producer can focus on the shots needed. On the video production sites where sounds does matter, the producer and director have to pay close attention to the sound that is being emitted on set. Many editing programs have ways to manipulate the external noise in a room but it all comes down to what the raw footage captured.

Audio engineer w/ boom pole

Ken, boom mic operator

Audio is a difficult part of production because sometimes a set cannot control every aspect of the sound. It is the job of the producer and the director to problem solve and work to the best of their ability to obtain the shots and audio desired for a client. Through the use of these specific tips along with many other sources, audio can be controlled and mastered in most situations. The key is to come prepared and have all the equipment at the set just incase it is needed as part of the video production services.

Skillman Videography Group LLC specializes in Boston video production services. Call us anytime at 1-800-784-0140.