Tag Archives: corporate video production

Jobs of a Crew Member in Corporate Video Production

One of the most important components of a video production crew is teamwork. In order to achieve a productive workflow on set, and in order to lessen the possibility of a stressful environment, it is important for every member of the production crew to know, understand, and execute their role to the best of their abilities. This is especially important when working with a deadline, or for a client who is expecting their brand to be portrayed in a professional light.boston production company

Regardless of the scale of the production, there are a few key members that are part of every video crew. They include:

The Director is in charge of the video’s creative aspects, and has input on its plot, tone, and the actors’ performances. The director also has a say in the video’s lighting, camera composition, and possible soundtrack, as well as location and maintaining an organized set environment. The director has a direct relationship with the producer, and oftentimes the responsibilities of each overlap, which is why open communication is so important.

The Director of Photography manages the camera crew, lighting equipment, and grips. The director relies heavily on the DP in order to execute the perfect shot, especially because the DP controls and chooses the camera, lenses, filters, shot composition, and light design. All this is done in order to ensure the director’s vision is carried out, and to produce a successful, professional video for the client’s brand.

boston video production

The Sound Engineer records sound on set and mixes the audio footage accordingly in post production. They are responsible for developing a clear, audible video that allows viewers to hear every word. Sound is one of the most important features of a video, as an audience must be able to hear what is taking place in order to understand the overall message.

The Gaffer controls the lighting. It is important for a corporate video crew to have an AC in order to ensure a clear image and a visually successful video. The room’s temperature must be taken into account in order to film in the correct setting, and the aperture, white balance, and level of exposure must also be modified according to the set’s appearance.

The Hair and Makeup Team is responsible for making the video’s subject look appropriate and put together, which establishes professionalism and a businesslike tone. In order for a video to resonate with an audience, the talent must look proficient.

The Production Assistant assists other crew members on set with any additional duties. Usually, they are there to learn about the dynamic of a set and crew relations, and are responsible for making the shoot run smoothly by accommodating any requests that may come about.

The Teleprompter

Every video shoot is different, and depending on its scale, several members may be assigned the same role. A professional crew can be as little as 1 or 2 members, or as big as more than 10. Nevertheless, it is important for every person to know what their job entails in order to produce an outstanding video.

Skillman Video Group LLC specializes in video production Boston. Call us anytime at 1-800-784-0140.

Equipment on Set: Acupuncture

This past week, Skillman Video Group filmed on location at a local health club and gym and aromatherapy and acupuncturist office to create video content for our client- Acupuncturist Robert Gracey. The goal of the shoot was to film short videos of Gracey in action and interview him and his patients about the healthcare services that he offers. In order to pull this off our team of Boston videographers had to film a variety of shots including interviews, action shots, and some B-roll of Gracey at work with his patients. Each of these shots required a different set up for the camera and different equipment, but luckily SVG is a top Boston video production company and is always prepared for anything.

Interviews

To get an inside look at the services that Gracey offers our Boston video production Interview with Robert Graceyteam arranged a series of interviews with Gracey himself and a few of his acupuncture patients. This group of people is better than just a single interview with Gracey because it provides multiple perspectives of the services that he offers and potential patients who view this video will be able to learn about the treatments from actual patients.

Equipment Needed

  • Large room with adequate lighting
  • Lighting equipment with extension cords and adjustable stands
  • High power microphone that is easily attached to a shirt
  • High quality video camera and playback screen
  • Tripod for video camera

Our team of Boston videographers were lucky on this shoot because we were able to conduct our interviews in a large exercise studio in Watertown that provided the perfect backdrop for our healthcare professional. Because the lighting equipment and camera were on tripods we could easily maneuver the equipment to create a variety of shots and backgrounds for each of the different people that were interviewed. This technique allows our corporate video production team to make a large space look even larger!

Action Shots

Filming Robert Gracey in ActionAfter the interviews were finished it was time to film Robert Gracey in action. The next step was to get footage of Gracey working out in the gym and doing meditations in the studio. Our Boston video production team also followed him to his personal acupuncture studio to get some shots of him working on a patient. The interviews were just telling the viewer of the video what services he offers, but these action shots are actually showing us what kind of person Gracey is and what the services that he offers actually look like. This can be very reassuring for potential patients who are on the fence about acupuncture. Seeing a video of Gracey working with a client and then hearing the client speak about the treatment is a great way to showcase Gracey’s healthcare methods.

Equipment Needed

  • light-weight and powerful lighting that can be repositioned depending on location
  • Steady-cam rig for the video camera for smooth moving shots

Audio recording and microphones are less important for these clips because they are more focused on looking at Gracey rather than hearing what he has to say. These clips are showing, not telling. Rather than placing the camera on a stationary tripod, our Boston videographer used a steady-cam set up. This is a tool that is attached to the body of the videographer so that the videographer become the tripod. The camera is able to move smoothly without bumps or shaking because of the extensive rig so that the videographer can shoot graceful footage while walking around a subject. This was extremely useful while filming Gracey working out in the gym or chopping vegetables in the kitchen.

Professional video production companies love working with friendly and kind healthcare professionals like Robert. He was engaged, energetic and ready to work as soon as he stepped on set. This video shoot was complex because it involved a variety of gear and each shot was unique, meaning that each shot involved a different combination of gear and positioning. Our team of Boston videographers came to set prepared and was able to get each shot and deliver a final product that accurately portrays this skilled acupuncturist.

Skillman Videography Group LLC specializes in video production Boston. Call us anytime at 1-800-784-0140.

Your Video Shoot Checklist

This week, Skillman Video Group showcased their professional video production talents on a video shoot in Beacon Hill to shoot a series of interview style videos. The location of this shoot was indoors, on the fourteenth floor of a large, Boston office building to be exact. Our team was provided with a small office building overlooking the skyline of South Boston. Despite the size of the room, our team was able to organize multiple different angles and backgrounds for each interview, giving the illusion that the room was much larger.

In order to pull off this shoot, our Boston videographers needed a specific amount and variety of video equipment. Luckily, SVG is experienced in on location shoots and we are always prepared for whatever situations arise.

Cameras

For this particular shoot our team decided to use two cameras. One would film the primary Chuck's Sony FS7 Ultra High Definition Camcorderfootage of the interviewee and face them head on (this camera is also filming in higher quality). The other was positioned at an angle to get a side view of the interviewee. Our video production service’s advanced audio visual technology automatically linked the footage together so that during the editing process it the two angles would share a synched audio, allowing for a much simpler editing experience. On this shoot we used a Sony FS7 Ultra High Definition Camcorder and a Sony FS 100 Camcorder. The Sony FS7 was the main camera for the interviews and footage was shot in 4k. The cameras were positioned on two different types of tripods. The FS7 was on a Manfrotto tripod made of carbon fiber and the FS100 on a Miller aluminum that was made in Australia.

Using two cameras of the same brand is recommended by corporate video production companies because the software and equipment is more compatible when it is of the same manufacturer. The picture quality will also match between the main view and the side-shot even though the cameras are filming at varying qualities.

Audio

Chuck checking the shotOn this particular shoot, our Boston professional video production company brought over $24,000 in professional video equipment. Our professional videographer, Chuck brought two different types of microphones. We used a Sennheiser shotgun mic for more straightforward audio recording and a wired Sony lavalier microphone to clip onto the lapel of the interviewees. This provided us with the highest quality sound for our interview videos.

Lighting

Just in case the natural light coming in from the windows in the background of the interviews was too harsh, we brought along Gels. Gels are screens that soften the light and create a neutral density that reduces sunlight for shots against windows. The key is to flood the subject with so much light that it balances out the shot. Gels are attached with a squeegee and sponge.

Accessories

You may think that the only things needed on set for a video shoot are the basic, camera, Chuck holding Sony cameramicrophone and lights, but every professional video production company knows that you need a lot more than that in order to have a successful day on set. One unexpected item that is always needed on set is sandbags! These heavy sacks are used to weight down tripods and stands that hold up important and expensive equipment. If it weren’t for sandbags, a lot of equipment would be knocked over and broken or moved out of place and this would disrupt the entire shoot in a major way. Another important tool to have on set is extension cords! If you are filming on location you never know how many or how far away the outlet will be, so it is very important to bring plenty of extension cords that that electricity is close by and bountiful! When filming interviews, make sure to keep a limited makeup kit near by. This is useful because sometimes the subjects will sweat and their faces will appear shining and glaring on camera. Just a touch of make up on the nose and forehead will completely solve this issue!

Not everything that a successful video marketing team brings with them to set will be needed, but it is important to have everything that you could possibly need because you never know what will happen on set when you’re filming corporate video.

Skillman Video Group, LLC specializes in Boston video production. Please call 1-800-784-0140 to learn more.

Terms for Every Boston Videographer

“Angle’s” isn’t just a geometry term, and is quite often used in Boston video production terms. Who would have thought we use geometry in video production. Well the truth is we use the term “angle” more than the actual mathematics. Options and angles work incoherently. As a Boston video company it is important to have more than one option of a particular scene, and even so having close-ups, medium shots, and wide angle shots of that scene (just to name a few). What is this point of all of this? Well, it’s simple all of these options are for our editing team in post-production.

As a Boston videographer for Skillman Video Group it isn’t just enough to have the top of the line equipment. Experience and a keen eye on detail makes the difference in an average marketing video and the best Boston marketing video. Although there is a lot of trial and error when first starting out as a professional videographer, knowing the types of shots and equipment needed to get the perfect shot.

Here is an overview of Boston Video Production Terms for Boston videographers just starting out:

  • Extreme Wide Shot (EWS)- Shot taken from far away where the subject isn’t visible.
  • Very Wide Shot (VWS)- The environment around the subject is still prominent and the subject is barely visible.
  • Wide Shot (WS)- The subject takes up the entire camera frame.
  • Medium Shot (MS)- Shows part of subject in more detail.
  • Medium Close-Up (MCU)- Closer than a medium shot but further away than a close-up on the subject.
  • Close-Up (CU)- A feature of the subject taking up the full frame.
  • Extreme Close-Up (ECU)- Shows extreme detail of the subject.
  • Cut-In (CI)- Shows other areas of the subject in extreme detail.
  • Cutaway (CA)- A shot of something that is not the subject.
  • Over-The-Shoulder Shot (OSS)- Focusing on the subject over the shoulder of another person.
  • Point-Of-View Shot (POV)- The view of the subject.

Besides types of Boston video company camera shots, here are some other terms a professional videographer should keep in mind while on set for a corporate video production company.

  • Color-Temperature- The red, blue, and yellow colors given off in the room. The different color temperatures from scene to scene must be consistent.
  • B-roll– Alternate footage to go with interviewees topic of discussion.
  • Depth of Field (DOF)- The distance between the nearest and furthest subjects that the camera must adjust to focus on.
  • Boom Microphone- A microphone attached to the end of the pole. This microphone is used to pick up more audio from the actors without getting into the camera’s frame. Used in conjunction with a lavaliere.
  • Lavaliere- A small microphone hidden under the actors or interviewees clothing.
  • Aspect Ratio-The size in which the film has been shot. 16:9 is most common.
  • Pan-Following the subject either vertically or horizontally
  • White Balance-The color balance on the camera. Before filming either make sure the white balance is on auto or it is adjusted using a blank white piece of paper

Being a Boston video company like SVG means having a production team that has experience and a great deal of knowledge surrounding everything from pre-production, producing, professional videography, and post-production editing. Although this is just a snippet of some of the most common corporate video production words, it will help any Boston videographer get started in the big city.