Tag Archives: boston video production company

The Passion Behind Marketing Video Production Services

Marketing Video Production Services has become more prominent within the industry throughout the past years. With every form of communication being through social media or the internet, it is causing companies to change their marketing tactics. Strategies have to Boston video productionchange when the audience changes platforms. Everyone is working hard to get their video marketing strategy just right, but what is the best way to do that? Skillman Video Group uses a company’s values as our approach to making the perfect video.

Each company we work with is different from one another. They aspire toward different goals and have different responsibilities when it comes to their customers. We have worked with consulting firms, law firms, insurance companies, and many others types of businesses. The one thing every company that we have worked with has in common, is that they want us to help them tell their story. Video Marketing Production isn’t just about telling them story though. To create the perfect marketing video SVG video productionfocuses on your company’s values and the meaning behind the work done everyday. Looking into the values of your company will allow your customers to really understand you. They want to know why they should be doing business with you, and the best way for them to find out is to learn about the company and the people within it. Some of the main questions SVG likes to have our clients answer in their videos are; What drives you? What are your passions? How do your value transfer to the company’s? All of the questions allow the video’s audience to learn more about the company, and really understand why people get up and do their work everyday. There is always more meaning behind the work being done. Telling the customer the real meaning of all your work is the best way to pull them in.

Other professional video production companies have other focuses when it comes to creating Marketing content, but SVG likes to dig deep. We want your marketing videos to grab the audience and teach them what you are all about. Marketing Video Production isn’t just about telling a story. It is about revealing your passions and reasoning for getting up and doing what you do everyday. Video Marketing is the best way to show your audience the intent behind your company goals.

Skillman Videography Group LLC specializes in Boston video production. Call us anytime at 1-800-784-0140

Editing Process on our DIY Series

At SVG each round of interns are asked to create a video project of their own. For this current Boston video production, video production services, DSLR video productionseason while on the Boston video production team.  As this current round of interns, we decided we wanted to make something that would be useful for current followers of SVG’s blog and for DIY/DSLR videographers. By creating something with these two audiences in mind, we hoped that we would be able to instruct current followers with their own personal projects while attracting a new audience towards SVG through DSLR video production. One thinBoston video production, video production services, DSLR video productiong we learned about video production services is that the processes before and after shoot day both play major roles in the projects. In video production services, a major portion of the work comes after and before the shooting day. The video editing process is half of the creation process in video production.


Editing a video requires a close attention to detail, imagination, and practice. After trying to begin learning the programs of video editing, it was clear that this expertise deserves its credit- things are complicated and extremely technical in this stage. With this in mind, one of our videos used iMovie as the main editing program since it allowed a much more user-friendly interface as it doesn’t possess the intense technical abilities like other programs such as Adobe Premiere. With a smaller project such as this, the editing program didn’t require such complicated tools, so we stuck to the more familiar and amateur friendly, iMovie.


One aspect of the editing process that took us by surprise was how effective clipping and trimming some of the footage made the project. Most of the video is an interview style setting. In these takes though, some of the dialogue and pauses went on for too long. After seeing the takes in order in full, we knew that we needed to trim. After beginning the trimming process we started seeing a clearer and more refined product. In the end, it created a more streamlined and entertaining piece.


In video production services, the editing process has proven itself to our interns as a dominant influence in the success of any video project. It is easy to assume that the main work and creative vision happens on the shoot day, as we quickly learned, this is not true at all. The work and creativity begins at collaboration and strategizing and continues all the way into the editing process.


Skillman Videography Group LLC specializes in Boston video production. Call us anytime at 1-800-784-0140

Quick Tips for Videography Beginners

Anyone just starting out in Videography wants to make sure that they are familiar with the equipment. There are many small aspects to the process of video production services that may be overlooked by beginners. You don’t just want to just pick up the camera and start shooting. Once you have your idea and shoot planned out you want to think about the little things that will affect your video. You may not be a professional Boston Videographer, but with these tips you can prepare to shoot on your own!

Boston VideographerHow to Shoot Video

If it’s your first time shooting, you want to be confident with your equipment. You should know the in’s and out’s of using, holding, and moving your camera. You want to be careful of having shaky hands when holding your camera. For this reason, most interview of stand still shots are done with tripods. If you don’t have a good quality tripod already, it is recommended to get one of those perfect smooth shots.

How do You Make a Good Video?

It is important to use your resources to light your scene. There are different ways to set up your lighting to best illuminate your set. Three point lighting the the basic setup for video shoots. Using key lights and back lights to light up the main person of your shoot and the background. Use diffusion to lower the power of the lights against the subject of your video. An important part of lighting for videos is to make sure to white balance. If you forget to use white balance your the colors in your shot may come out a little different than they look in real life. Using white balance is the easiest way to get the colors in your shot accurate to how they look in real life. 

How to Shoot Wide Shots

It is important to know how wide you should shoot for the shot. You want to make sure you get close to your subject. There is no reason to have a wide background when you can focus close in on your subject. Be careful not to get too close, because you also don’t want your subject to be too large for the shot. There is a good balance between the two. A good tips to try is having the interviewee hold a fist on top of his or her head. The camera should be focused from the chest to just the top of the fist. 

Video Shooting Techniques

You have to be very careful when zooming during a shot. Many people use zoom frequently when they are first starting out on camera. The one issue with this is sometimes it does not look as good as you would picture it to be. People can be very shaky when they go to zoom their camera. Video Production Companies that use 4k are able to zoom in during post, but when you are just starting out you want to work around zooming. Instead of zooming in during your shoot, you can stop recording and move closer to the object to get the more zoomed in look. This can help make your transitions and zooms smoother. If you do zoom, make sure you know how close you want to get before you just hit the button. Zooming in and out quickly can be shaky in your shots.

Whether you are just picking up your first camera or are more familiar with shooting, these tips can help keep you on track to become a great videographer. Find that great idea and work to create your own Boston Video Marketing shoot!

How to Narrow Down Topics

How to video ideasHow To Video Ideas

When it comes to video production services, half of the battle, if not more, is the planning and strategizing that comes with pre-production. A major part of this, and one that the current interns are discovering, is narrowing down a topic in regards to the message and a specific target audience.

How To Video Concepts

For our current project, the interns are creating “How to DIY” videos for various DSLR technicalities. When beginning to try and brainstorm about which aspects are most important in order to educate and inform the audience, we required a good deal of imagination and strategizing. What we needed to try and imagine was, “As a beginner trying to learn DSLR videography, what do I need to know?”. After delving into this question we came up with two crucial aspects of DSLR video production. Those two aspects are lighting and audio. DSLR is tricky and requires a bit of extra assistance apart from the camera, giving us the strategy that the lighting and audio aspects of DSLR video production require the most education.

How To Shoot Video on a DSLR Camera

Now that we broke down this topic of DSLR video production, we needed to narrow them down each specifically. For example, one of the topics is audio. Again, we had to use our imagination to put ourselves in the shoes of our audience. “What do I need to be shown and taught in order to understand how to capture professional audio with a DSLR?” The three main objectives we want to cover in this DIY video are: Professional mics/sound recorders are necessary, how to attach and assemble the sound recorder using a Zoom H4N as an example,How to shoot video and how to configure the settings properly for clearest sound quality.

For all video production services, planning and strategizing are crucial steps in the pre-production process. When it comes to narrowing down a topic and thinking of the best ways to communicate a message to an audience, the surest way of doing so is by putting yourself in the shoes of the target audience. In this space, one can begin to understand what will be necessary and most memorable.

Stay tuned for the final production of our DSLR DIY two part series coming soon!

Skillman Videography Group LLC specializes in Boston video production. Call us anytime at 1-800-784-0140.

My Brand Video Shoot at SVG

As a Film and Television major at Boston University, most of my assignments include video planning, production, and editing. However, producing a video for SVG is different because I must always keep in mind that I am speaking on behalf of SVG’s brand, and not my own vision. When I saw the work that previous interns had done, I was struck by how they were able to combine wit, humor, and professionalism. In the weeks leading up to shooting, I was struggling to figure out how I could also incorporate these elements, until I decided to take a more personal route.

The discovery process for this project consisted of a Q&A discussion about SVG’s history and brand identity. While I have been on a few shoots, and have witnessed the discovery process firsthand, doing it myself asserts its importance, and how much efficiently a project can be completed when there is a pre-existing communication between the subject and the producer. The answers from the interview are going to be a voiceover over various shots of the city, in order to emphasize SVG as a company centralized in Boston. On the actual day of shooting, which was last Friday, I gathered about half of the B-Roll that I plan to accumulate, so that it can be playing simultaneously with the voiceover. While the voiceover provides the information, the B-Roll presents nice visuals which make SVG’s message real and tangible. This brand video is a good example of how video is used to tell a story, and how it can convey a message that attracts a wider audience, one that people are able to relate to.

By optimizing the video, I can finally grasp the importance of SEO and social media marketing.  Disseminating the video through Facebook, Twitter, Instagram, and YouTube, it has a high chance of reaching our primary audiences, as well as potential clients who are drawn to SVG’s history and overarching message – which is explicitly stated in the video.


Skillman Video Group LLC is a Boston video production company. Call us anytime at 800-784-0140.

The Importance of Backing Up Footage

For any professional video crew, backing up footage, or, saving it in more than one place, is an important step in the production process. In doing so, it ensures that in the event of an emergency the footage that is irreplaceable can be salvaged by saving it someplace else. There are several things that can go wrong with a computer, including:

  • Hard drive failure
  • Theft
  • Physical damage to the computer
  • Infection from a virus
  • Computer crash

A normal backup is creating a duplicate copy of all the footage, which is especially useful if the original becomes damaged, corrupted, or lost. There are several examples of backup devices, but since video occupies so much data, the best option is to invest in a more extensive option. The price depends on how much space is needed, but even the most expansive options are relatively inexpensive. The three best examples are as follows:

Canon EOS 650D

Canon EOS 650D

  • An SD Card is the first form of protection. When footage is recorded, it automatically saves to the SD Card. For the entirety of the post-production process, it is wise to keep the footage on the SD Card in case something goes wrong. As a last resort, the original footage can be found on the card, and the editors can start from scratch.
  • Flash-Drives often hold megabytes of data, a good choice for sound footage, music, and footage for smaller projects. A flash-drive can be distinguished for each project, or each component of a video, therefore allowing for easy organization. A flash-drive’s contents can also be accessed through most computers, truly a portable and lightweight necessity.
  • For video production, an External Hard-Drive is the most thoughtful option. It has the capacity to hold terabytes of data, a very important feature, due to the aforementioned fact that video takes up a lot of space. An external hard-drive can hold footage for several projects, which is beneficial because they can be accessed in one place, but risky because if the hard-drive is lost, so is all of the data. For this reason, many video makers invest in several hard-drives.

Another option is online backup, a service that is offered through services such as Google Drive, iCloud, Raid, and BullGuard Internet Security. The benefit of utilizing the internet to save data is that it is accessible from any device, and it provides the option of backing up fully or in increments. Saving fully should be done prior to any modification to the footage, as well as after a full day of editing to make sure the latest changes have been saved. Saving incrementally should be done hourly during the editing process. A computer crash can occur at any time, and it pays off to be prepared.

The biggest thing to keep in mind when keeping footage safe is to be organized. Keeping track of data is just as important as backing it up. The more devices that are utilized, the more that maintenance is required, especially for an important project.

Skillman Video Group LLC specializes in video production Boston. Call us anytime at 1-800-784-0140.

boston production company

What Goes on On-Set

Skillman Video Group, a Boston video production company, can provide to a business the finest video production service. While a video production shoot takes a lot of time and care, we always find a way to have fun with crew members and clients throughout the process. Depending on the content your company seeks to share, an interview video can be a great way to add character, personality, and story to your site. When you head into a video production shoot, you see all the behind the scenes work that goes into creating amazing video marketing content. So here’s what to expect on set. This time we will focus on interview style videos.

CEO video

High-end camera on SVG set

First off, by the time you arrive on set the video production crew has probably been working since sunrise. A video production day starts fairly early, as video equipment needs to be set up before hand. A lot may be going on as well once you arrive. If needed, people from hair & makeup, wardrobe, actors, professional videographers, studio manager, and art department are running around getting ready for “ACTION’.

Many considerations go into choosing a location for the shoot, as anything from background noise like steps or talking nearby can be a distraction.  A studio set gives the producers more control over the composure of the shots, they can manipulate the background, lighting and general surroundings of the interview scene. Then the lighting takes place—to get that perfect image lighting is key. The most basic form of lighting set up, the three-light method is often used which separates the subject from the background, and everything does not look too dull. As the interviewee may be at the hair & makeup department preparing for their close up, the grips and gaffers are making sure the lighting equipment are set up safety and in the right position. White balance tests are done, and before the interviewee stands in front of the camera we also have to plan for the best audio, which is a little flexible with interviews. SVG tends to use LAV mics, which are very small, portable, and attachable microphones that are ideal for interviews. The mic usually attached to the flap pocket of the clothing. Once the frame is set to the desire of the professional videographer and the microphone is set up, we are ready for a rehearsal. After the rehearsal it’s time for the first take!

This process of shooting takes place for any scene. The stage process goes like:

  • Block – Determining where the interviewee will be on the set and the first camera position.
  • Light – Time for the Director of Photography to light the set and position the camera for the first take.
  • Rehearse – Camera rehearsal of the first set-up with the interviewee and crew.
  • Tweak – Make lighting and other adjustments.
  • Shoot – Shoot the first take, then repeat the process.

Next time you are on set with Boston video production company Skillman Video Group LLC you will know what do expect! Call us anytime at 800-784-0140.

Boston Videography

Boston videographerWith all the advances being made in mobile technology, it seems like anyone with a phone can become the next Scorsese. While it is true that more and more videos are being shot on phones these days, there are still certain tips and tactics to take advantage of to become a great videographer. Here at Skillman Video Group, a Boston video production company our Boston videographers utilize a variety of methods to ensure the highest quality video.

No Shake in Your Take

Unless you are shooting an earthquake scene, the camera should be held steady. Using a tripod is the most effective way to take the shake out of your scene but is not necessary. Mounting the camera on the wall will also help keep a steady shot. You can obviously hold the camera in your hand as well, but make sure that any body movements or breathing do not cause your Boston video production to suffer.

The More the Merrier

Just like with anything in life, the more options you have, the better. Most first time Boston videographers will set up the camera, take the B-roll they want and call it a day. Do not do this. Get creative. If you are shooting a conversation, try from over the shoulder of each participant. It will give a real feel to the video that you might not achieve with a standard wide shot. Taking many different shots from various angles of the same scene will only serve to help you in the editing room. No one likes to see a two hour movie all shot from the same perspective so keep that in mind as go out on your shoot.

Bright Lights, Big City

Having the proper lighting for your scene is very important. You want your subjects face to be lit, but not too much so position your lights in a way that sheds the right amount of light. Boston videographerSometimes you have to deal with the elements and shoot outdoors. While the sun is an obvious great source of lighting, always know where the sun is. Try to shoot with the sun behind you. If that is too bright for your subject, try using different filters to help shield the sun.  Working in a Boston video production company also means dealing with less than ideal conditions outside. Be sure to have waterproof equipment and all the proper rain gear to keep yourself dry out there!

Zoom Out!

If you’re an amateur Boston videographer, you might think the more the camera moves the better. However, constant zooming and panning can leave the viewers of your video feeling as if they just took a trip down whitewater rapids in a milk crate. Let the action on film dictate where the camera goes. Your pans and zooms should have a purpose and be of benefit to the viewer, not a distraction.

Shooting a high quality video does not need to be tough. Incorporating these tips into your shoot will help you create the video that you want.

Skillman Videography Group LLC specializes in video production Boston. Call us anytime at 1-800-784-0140.


Background To The Front

One of the most underestimated components of a great video production shoot is the background. Sure, we know it’s important to have professional camera gear and state of the art lighting/sound equipment, but the background is equally as important. When you record something on video, everything communicates something. At Skillman Video Group, we make sure your background is best fit for what you’re trying to communicate in your video.

boston video production

Often there is the dilemma of whether to use a natural background, a solidbackdrop, a recreated setting, or a green screen. A natural background is when your background includes natural views or scenery: views from windows, outside locations, city streets, etc. A solid backdrop is when you choose to film directly in front of a wall or sheet that has a solid color(s). Recreated settings help with your video production project if you’re hoping to manipulate a space or location: a room designed to be from another period in time, sets that can explode or catch fire, etc. Lastly, using a green screen is a technique where the subject is videotaped against a green wall/backdrop, and then the green background is changed in post-production to be somewhere else.

boston video productionAs a Boston video production company, SVG has experience with all background options. When preparing for your next video project with us, we help you to brainstorm which backgrounds will work best. If you’re a company creating video content to discuss services offered in the city of Boston, it might be a great idea to shoot in a tall building with natural views overlooking the city; both the height and view of the city communicate a connectedness to Boston, as well as a feeling of power and notoriety. A solid backdrop (perhaps with your logo on it) might create an intimate, focused set that keeps all attention on the words coming out of your mouth. Maybe you use green screens when filming a series of corporate training videos; eliminating the need to shoot for longer periods of time in different locations, and allowing you to shoot in one place with the editing powers to make it appear otherwise. There are benefits to all of these – it’s just important to think carefully about which background will best achieve the overall objective/goals of your video!

Skillman Video Group LLC is a Boston video production company. Call us anytime at 1-800-784-0140.


Does the Equipment Make the Videographer?

In the world of video marketing there are endless different brands, styles and classifications of video production equipment including cameras, microphones, lighting and more. For an aspiring videographer all of these options can be quite overwhelming. Video production is a highly competitive field and your competitors are always upgrading equipment and your own equipment can become outdated very quickly. Is a videographer only as good as their equipment? Here at Skillman Video Group, our videographers know that skills and experience are more important and more valuable than owning the latest gear.

What to Expect on Set

Stepping on the set of a video shoot for the first time can be both an exhilarating and terrifying experience. Each experience on set is unique and every shoot is different, so it is difficult to predict what will happen on your first shoot but one thing that should be consistent at every shoot a videographer attends is an early arrival. Experts from elite Boston video production companies all agree that to be on time is to be late, which means that to be fully prepared and ready for any shoot a videographer must arrive at least a half hour early so that he or she can start setting up immediately. Another useful tip from the video production experts is to always ask questions. It is better to be honest and admit where you are inexperienced and confused than to pretend that you know what is going on. It’s ok to show weakness or lack of skill, this is how Boston videographers learn and gain experience is through mistakes and asking questions. Faking knowledge will slow down the entire video production team and potentially sabotage the entire shoot. Skill comes with time, the best in the business have a lot of experience and knowledge that they certainly did not have when they first got started.

Does the Equipment Make the Videographer?

Owning good quality equipment is definitely beneficial in the video production company world, but the equipment is useless if the videographer does not know how to use it. There must be a certain level of competency before a videographer’s skills become evident. These skills are learned through not just filming but mostly from seeing how others work, what they are using and handling a wide range of cameras, both expensive and inexpensive. Before investing a pricey, high-tech camera, a beginner videographer must first completely master the equipment that they already have. This means that they must know the gear inside and out, memorizing every feature and menu option possible. The best way to improve is through experience, so new videographers should always be filming!

Essential Skills

IMG_9052Video production is a highly competitive but extremely rewarding career path. Although most essential skills are learned, there are a few natural abilities and qualities that make a great videographer. For example, a good videographer has a close attention to detail, both visual and auditory detail. They must watch all the meters on the equipment and actually listen in real life to what is happening on a shoot, this is to prevent any unwanted sound or errors when recording video. Boston videographers must be attentive and aware of the small ambient sounds around them because sound is half of the picture. A good videographer also knows the limitations of their equipment, not all equipment is created equally so the users must know what their gear can and can not do well. Along with understand the limitations, successful videographers must be able to work with different types of equipment and be able to work inside the limitations. It is dangerous to depend on the quality of your equipment, and knowing how to use a wide variety is useful because there is such a large array of different types of cameras, audio tools and editing software that could be used for each different video shoot.

In conclusion, the video equipment does not make the videographer. There is a lot more to being a great videographer than having top of the line gear and having the budget to update cameras with each update. Successful members of video production teams value each experience and are able to learn from their mistakes and from their successes. Video production is very fun and can be very lucrative, but keep in mind that it is a competitive businesses. The best videographers agree that video production is worth the struggle because when they step off the set, they know that they are doing what they love.

Skillman Video Group LLC is a Boston video production company. Call us anytime at 1-800-784-0140.