Tag Archives: boston video company

Being The Third Eye on Set

How Many Cameras Are Too Many Cameras?

When it comes to filming events, interviews, and even short films, there is never too many angles that you can cover during a video production shoot. Last week, Skillman Video Group had a live event to shoot over at MIT Sloan. The program is for most prestigious and intelligent scholars that do research in hopes of changing the world with their discoveries and teaching at universities. The camera crew used three cameras during the shoot: two Sony 4k cameras, and a small mirror-less 4k camera. We used three cameras so that it can help the editor during the editing process. The two Sony cameras were used to get different angles of the presenters a wide shot, and a mid shot, while the small mirror-less camera was used to film the slides during the presentations.

Live Event Production

The great thing about having more than one camera during any shoot is variety. With one camera, you can always shoot what you need to film, but with two, you are able to get different angles. That is
because shooting in 4k allows you to zoom into a subject and still get that crisp clean look when editing the shots. But even if you are shooting in 4k, it’s still important to have another angle. Video Producers always need a way to keep the viewer engaged and interested. By having three cameras, the number of variety shots that can be done is limitless.  If a director already has planned shots ahead of time, with a third camera, it can always be used as a back up if one of the cameras runs into an issue. In most cases, having a third camera can help film extra b-roll and any shoot angles that you wouldn’t on the other two cameras to help progress the story of what is being filmed.

Boston Video Production Services

Overall, it by having a third camera to film, you aren’t losing any quality, only gaining more. By adding more shots that add verity, having extra audio if the other two main cameras run into problems, and just being to have back up.

Skillman Videography Group LLC specializes in video production Boston. Call us anytime at 1-800-784-0140.

Target Audience and Market Segments

professional video production, New England video productionIn digital marketing, it is critical that a team or individual accurately and strategically targets an audience. This process of strategically placing an audience into separate categories is referred to as market segmentation. What segmentation does, as The Balance puts it in their blog post, is it allows a company to understand an audience in a way that makes them able to satisfy the needs of their customers more effectively. Segmentation strategically categorizes audience members based on characteristics such as geography, knowledge or lack of knowledge pertaining to the company/product, age, gender, religion, etc. Based on these categories, marketing teams can now begin to create specific messages that relate closer to each of the segments within their target audience. Perhaps a segment of their market, is recently showing a lack of engagement. What a team can do now is create specific content or copy this segmented piece of their audience. It is all about trying to strategically hone in on a specific group within a target audience.

 

In professional video production, this type of strategizing is critical in order create an effective piece of content that will truly speak to a group of people. For one of our most recent New England video production shoots, we Dr. Chang who runs her own dental practice in Natick, MA. While interviewing her, the conversation and questions were guiding her towards compelling and eloquent responses with a target audience in mind- that being current and potential new customers. During the shoot and interview, this was on the forefront of everyone’s mind, and so, the interview process was took shifts and turns in order to appease that specific target audience. With the questions we asked, the energy we invited Dr. Chang to exude and the responses we knew were critical to the project, it was all in spite of the target audience in mind.

 

When in the process of professional video production, audience is always key. Who is watching this? Who cares? And above all, why do they care? Keeping a target audience as the compass is something every professional video production company or marketer needs to learn. From our Boston video production, professional video productionexperience as a New England video production company, it has proven itself undeniably valuable to creating successful video content.

Editing Process on our DIY Series

At SVG each round of interns are asked to create a video project of their own. For this current Boston video production, video production services, DSLR video productionseason while on the Boston video production team.  As this current round of interns, we decided we wanted to make something that would be useful for current followers of SVG’s blog and for DIY/DSLR videographers. By creating something with these two audiences in mind, we hoped that we would be able to instruct current followers with their own personal projects while attracting a new audience towards SVG through DSLR video production. One thinBoston video production, video production services, DSLR video productiong we learned about video production services is that the processes before and after shoot day both play major roles in the projects. In video production services, a major portion of the work comes after and before the shooting day. The video editing process is half of the creation process in video production.

 

Editing a video requires a close attention to detail, imagination, and practice. After trying to begin learning the programs of video editing, it was clear that this expertise deserves its credit- things are complicated and extremely technical in this stage. With this in mind, one of our videos used iMovie as the main editing program since it allowed a much more user-friendly interface as it doesn’t possess the intense technical abilities like other programs such as Adobe Premiere. With a smaller project such as this, the editing program didn’t require such complicated tools, so we stuck to the more familiar and amateur friendly, iMovie.

 

One aspect of the editing process that took us by surprise was how effective clipping and trimming some of the footage made the project. Most of the video is an interview style setting. In these takes though, some of the dialogue and pauses went on for too long. After seeing the takes in order in full, we knew that we needed to trim. After beginning the trimming process we started seeing a clearer and more refined product. In the end, it created a more streamlined and entertaining piece.

 

In video production services, the editing process has proven itself to our interns as a dominant influence in the success of any video project. It is easy to assume that the main work and creative vision happens on the shoot day, as we quickly learned, this is not true at all. The work and creativity begins at collaboration and strategizing and continues all the way into the editing process.

 

Skillman Videography Group LLC specializes in Boston video production. Call us anytime at 1-800-784-0140

Our 3 Favorites for Quality Sound

video production services, Boston video production, sound recorder As a Boston Video production company, we get that video primarily relies on visuals. But what sets video apart is the ability to accommodate to a numerous amount of senses at the same time. With video and with the human species, the second most relied on sense is hearing. This is why audio for any video or shoot needs to be closely tended to. With a number of years in the video production services business we have come to know and love a few of the audio pieces that we utilize. One of the most used sound pieces for our shoots are mics or sound recorders. Whether you’re in the market for a new set or are doing your research about what kind of mic/recorder you need for the job, here is a list of a few of our favorites for the different situations that require different sound options.  

1. Sennheiser 112-pG3    Boston video production, video production company, sound, audio equipment

Sennheiser is a trusted brand for us and these models are a constant go to when it comes to interviews and situations that need lavaliers. They easily clip on and adjust according to the environment while recording industry standard sound.

 

 2. Rode Video Mic ProBoston video production, video production company, sound, audio equipment

This may not be our go-to for classic interviews with little background noise, but when it comes to recording high-quality sound amongst a busy environment these are a winner. The shotgun style mic on these are dominant in their ability to zero in on the targeted source and neglect any surrounding noises. They also are a bit more budget friendly.

 

 3. Zoom H4nBoston video production, video production company, sound, audio equipment

This option is a bit more versatile and less specialized. It may not be as high-quality as a Rode, but the Zoom H4n produces incredible sound for a fantastic price. This recorder is also nice for a selection of different environments which makes it a better option for someone who wants quality sound for a number of different settings.

 

These are three of the trusted brands and models we have come to love in our experiences with Boston video production. For professional video production services, professional cameras and sound recorders are crucial. These specific sound recorders have proven their worth on our many different shoots and kept up with the ever-changing demands.

 

Skillman Videography Group LLC specializes in Boston video production. Call us anytime at 1-800-784-0140.

Boston video production services

How to Get 5 Shots Out of 1 Room

Video Production Set Up

We arrived at Carlisle & Company, Thursday the 16th at 9:00 am. The video shoot would be the start of their Video Production Marketing Strategy. The first task our Skillman Video Group production team had, after unloading all the equipment out of the car, was finding the right room to shoot in. We had five different interviews to shoot for their video, and wanted to make sure we had a room that could be transformed to give each shot a different background. It is important to make each scene of your video different. It can be very repetitive to watch 5 different people talk in the same spot. A video becomes more interesting if you are able to switch up the background and allow the viewers focus to change. Once we made it to the office they had given us for the shoot, it was time to set up. For all of the different shots we used the 3-point lighting setup, which is best for interviews. Video Production Services makes sure to find what is best for your shoot, and make the best of what you have to use. Check out how we turned one office into five different shots!

Thought Leadership Interview #1

Corporate Video Production ServicesFor the first shot, we worked with the original setup of the office. We had the interviewee chair placed right next to the edge of the desk. We thought it would look nice if the interviewee wanted to put their arm up on the table, but not have too much of the bulky desk shown. We had to shift around some of the background items to create an appealing look. Due to the fact that Carlisle and Co. is part of the automotive industry, we did our best to add as many vehicles as we could. The four cars in a line on the back desk made a nice prop to make it clear what industry they were speaking about. For this shot we also had to switch out some of the pictures so they would look more natural in the shot. The blue poster was switched in to replace a white one that was not as long, and looked weird in the shot. Outside the weather was cloudy to start the day so we used the back light, to make a nice light as if the sun were shining through. This helped bring better light to the background of the shot.

Thought Leadership Interview #2

interview shot 2 video productionThe second shot, we only made slight adjustments to the lights and where the chair was placed. Our main focus was changing up the background of the room. We moved the chair about 2 feet away from the desk, so we could work with the posters on the side wall. There was a line of catalogs that we removed from the side desk, and replaced with the red car. The picture frames were moved slightly to put them at a better angle for the camera. One of the pictures was taken off the desk because it was a headshot that stood out too much behind the interviewee. The picture frames were switched back, so we did not have the same in two shots. The last thing we moved was the podium. In the earlier shot, we had moved it out of the shot completely. Whereas, in this second shot it was moved back to take away from the white of the walls. The sun started to come out at this point of the morning, so we used the back light to lessen the light from the window by facing it more toward the window.

Thought Leadership Interview #3

video production processAfter lunch it was time to move onto the third interview of the day. We decided we would try to get more of the desk in this next shot. The chair was moved back toward the desk, and placed in front of it. We did not have to change any of the posters on the wall, because we had not seen this angle before. It was just moving stuff around on the desk to make it a more appealing background. We did not want the desk to look too packed or busy behind the interviewee. There was a big printer on the desk that was just a big block in the back of the shot. It was simple to pull the printer out and keep it on the ground for this shot. We made sure to tuck the cord back into the desk, so they wouldn’t show up. Other than that, it was mostly little things on the desk that we had to move around. The computer was slide over to be more in the shot and take away from white walls. There were two construction trucks that we placed on the desk to fit the theme of what he would be talking about. The sun had once again gone behind the clouds, so the light streaking across the wall and posters came from our back light.

Thought Leadership Interview #4

Types of video marketing interviewsThe fourth shot was more difficult to make different. We had used a lot of that one side of the room, but we were going to get one more. We slid the chair about two feet in the opposite direction we did for the second shot. We wanted to use the wall art and table from this angle. There was this stand with three levels, where the cars we placed in the first shot came from. Putting the cars back on that stand made for a cool aspect of the background. We also slightly adjusted the cars that we had on the desk from the third shoot to make sure they would be seen. In Addition, the cars helped block some of the wires from the computer. The posters on this wall had also not been in a shot yet, which made it easier that we did not have to switch them out. Small things on the desk were slid around; such as the computer, a few mugs, and a cup of markers. The back light was placed to face the posters and wall behind the interviewee because the light from the window was not shining in.

Thought Leadership Interview #5

Top Video Production ServicesBy the time we were ready to setup for the last interview, we had used up as much of the one side of the room as we could. We decided to flip the chair so that it was facing the other way. The reason we had not done this sooner, was due to the big cabinet in the back filled with binders. It was not the best look, so we had to use some things to spruce it up. Instead of using the stand of cars like in the last shot, we used a chair to take out some of the white wall space. We worked to cover some of the binders by using hub cap that was in the office. The conference table was pushed further from the wall so that only a small part of it would be in the shot. We did not want it to be taking up too much room and look bulky. Because it was a different side of the room, there wasn’t anything that we had to switch on the wall. The last thing we added was a nice plant to bring a better vibe to the shot. We had not used any plants yet, so this was a good addition. The back light made the perfect streak against the wall to make it seem like sunlight was coming through.

It is very important to work with what you have around you. In a situation like this video, when you have multiple interviews, you want to make sure that it isn’t very similar and has some change throughout it. A video could be more boring it is the same scene with a different person in the chair. It is an important part of the shoot for Video Production Company to keep track of the little things to make everything perfect. The smallest change can make the biggest difference. We made the best of our room by creating five different shots in the same office.

Skillman Videography Group LLC specializes in Boston video marketing. Call us anytime at 1-800-784-0140.

Jobs of a Crew Member in Corporate Video Production

One of the most important components of a video production crew is teamwork. In order to achieve a productive workflow on set, and in order to lessen the possibility of a stressful environment, it is important for every member of the production crew to know, understand, and execute their role to the best of their abilities. This is especially important when working with a deadline, or for a client who is expecting their brand to be portrayed in a professional light.boston production company

Regardless of the scale of the production, there are a few key members that are part of every video crew. They include:

The Director is in charge of the video’s creative aspects, and has input on its plot, tone, and the actors’ performances. The director also has a say in the video’s lighting, camera composition, and possible soundtrack, as well as location and maintaining an organized set environment. The director has a direct relationship with the producer, and oftentimes the responsibilities of each overlap, which is why open communication is so important.

The Director of Photography manages the camera crew, lighting equipment, and grips. The director relies heavily on the DP in order to execute the perfect shot, especially because the DP controls and chooses the camera, lenses, filters, shot composition, and light design. All this is done in order to ensure the director’s vision is carried out, and to produce a successful, professional video for the client’s brand.

boston video production

The Sound Engineer records sound on set and mixes the audio footage accordingly in post production. They are responsible for developing a clear, audible video that allows viewers to hear every word. Sound is one of the most important features of a video, as an audience must be able to hear what is taking place in order to understand the overall message.

The Gaffer controls the lighting. It is important for a corporate video crew to have an AC in order to ensure a clear image and a visually successful video. The room’s temperature must be taken into account in order to film in the correct setting, and the aperture, white balance, and level of exposure must also be modified according to the set’s appearance.

The Hair and Makeup Team is responsible for making the video’s subject look appropriate and put together, which establishes professionalism and a businesslike tone. In order for a video to resonate with an audience, the talent must look proficient.

The Production Assistant assists other crew members on set with any additional duties. Usually, they are there to learn about the dynamic of a set and crew relations, and are responsible for making the shoot run smoothly by accommodating any requests that may come about.

The Teleprompter

Every video shoot is different, and depending on its scale, several members may be assigned the same role. A professional crew can be as little as 1 or 2 members, or as big as more than 10. Nevertheless, it is important for every person to know what their job entails in order to produce an outstanding video.

Skillman Video Group LLC specializes in video production Boston. Call us anytime at 1-800-784-0140.

Terms for Every Boston Videographer

“Angle’s” isn’t just a geometry term, and is quite often used in Boston video production terms. Who would have thought we use geometry in video production. Well the truth is we use the term “angle” more than the actual mathematics. Options and angles work incoherently. As a Boston video company it is important to have more than one option of a particular scene, and even so having close-ups, medium shots, and wide angle shots of that scene (just to name a few). What is this point of all of this? Well, it’s simple all of these options are for our editing team in post-production.

As a Boston videographer for Skillman Video Group it isn’t just enough to have the top of the line equipment. Experience and a keen eye on detail makes the difference in an average marketing video and the best Boston marketing video. Although there is a lot of trial and error when first starting out as a professional videographer, knowing the types of shots and equipment needed to get the perfect shot.

Here is an overview of Boston Video Production Terms for Boston videographers just starting out:

  • Extreme Wide Shot (EWS)- Shot taken from far away where the subject isn’t visible.
  • Very Wide Shot (VWS)- The environment around the subject is still prominent and the subject is barely visible.
  • Wide Shot (WS)- The subject takes up the entire camera frame.
  • Medium Shot (MS)- Shows part of subject in more detail.
  • Medium Close-Up (MCU)- Closer than a medium shot but further away than a close-up on the subject.
  • Close-Up (CU)- A feature of the subject taking up the full frame.
  • Extreme Close-Up (ECU)- Shows extreme detail of the subject.
  • Cut-In (CI)- Shows other areas of the subject in extreme detail.
  • Cutaway (CA)- A shot of something that is not the subject.
  • Over-The-Shoulder Shot (OSS)- Focusing on the subject over the shoulder of another person.
  • Point-Of-View Shot (POV)- The view of the subject.

Besides types of Boston video company camera shots, here are some other terms a professional videographer should keep in mind while on set for a corporate video production company.

  • Color-Temperature- The red, blue, and yellow colors given off in the room. The different color temperatures from scene to scene must be consistent.
  • B-roll– Alternate footage to go with interviewees topic of discussion.
  • Depth of Field (DOF)- The distance between the nearest and furthest subjects that the camera must adjust to focus on.
  • Boom Microphone- A microphone attached to the end of the pole. This microphone is used to pick up more audio from the actors without getting into the camera’s frame. Used in conjunction with a lavaliere.
  • Lavaliere- A small microphone hidden under the actors or interviewees clothing.
  • Aspect Ratio-The size in which the film has been shot. 16:9 is most common.
  • Pan-Following the subject either vertically or horizontally
  • White Balance-The color balance on the camera. Before filming either make sure the white balance is on auto or it is adjusted using a blank white piece of paper

Being a Boston video company like SVG means having a production team that has experience and a great deal of knowledge surrounding everything from pre-production, producing, professional videography, and post-production editing. Although this is just a snippet of some of the most common corporate video production words, it will help any Boston videographer get started in the big city.

Summer Intern Video “Dos Equis”

 

While being the summer intern at SVG, I learned some interesting new skills that improved my overall knowledge about video production. One of the tasks of being an intern at Skillman Video Group is that at the end of your terms, the intern must create a marketing film that will be used to promote the Boston video company. I was tasked with working on one of the videos this summer, which we decided would be a parody to the famous Dos Equis commercials. After planning and writing the script for this future production made by the summer interns, it was time to film.

Video Production services Video production was going to remain generally simple for the actual film. The commercial was going to be a minute long with clean cuts throughout the whole video. This was the key to making such a simple but professional looking film. All the shots needed to be filmed in the best fashion so that the voiceover could accurately represent what was happening on screen. The iconic commercials that I’m sure so many of us are familiar with have been etched in our minds because of the comedic value. This was part of the production process that we focused on intently while representing SVG as a Boston video production company.

When we started on the video production day, the crew that we decided to use looked over the shot list to see the general idea of what we wanted to attain for this video. Once the camera started rolling, it took several try’s to figure out what movements and framing would work best and look the most professional. This took up a lot of time but it was necessary for making sure that the end product would have the clean and polished look that it deserved to exemplify what Skillman Video Group is all about. By working with such a talented video marketing company, my intern experience helped exemplify how a production day should run and how to properly get the shots needed for post- production.

Boston video productionAll in all, the marketing video turned out to be a success. The video shots filmed were exactly what I needed for editing in post-production and it turned out being a fantastically easy process. This was all thanks to the amazing preproduction work done which included all the planning and time management organized prior to filming. SVG provides video production services that can be tailored to any companies needs with such amazing professionalism and creativity.

Intern Video: Post-Production

The Skillman Video Group interns, Jason and Chloe, were entirely responsible for their collaborative video projects from inception to execution, so a large portion of their work was dedicated to post-production efforts. Besides writing the original scripts, post-production actually took up the most time because of the various specialties required. Chloe and Jason split up the work based on their strengths, and the Boston video production work could be divided into three categories:

Editing

Chloe took the initiative by laying out the groundwork for the first few cuts of both videos. Any Boston video production company should expect to have multiple drafts of a video from various editing ideas. This required a lot of organization to match audio files to video files because we used separate equipment to record the two types of files. She also integrated text graphics that added an extra layer of humor not originally anticipated in the first draft. After the first rough cut had been stitched together, she and Jason worked closely to fine tune the edits, constantly working off of feedback from Christina. When working with a client, a Boston video company needs to be responsive to feedback from a client. Entire scenes were left on the cutting floor, dialogue was moved around to where it fit better, and cuts were timed to the most precise frame to keep a comedic rhythm going.

Color Correction

Once the videos started to approach their final versions, Jason took charge for color correction, an area of post-production he has had more experience with via Avid and Premiere. A lot of the raw footage had an ugly green tint or harsh yellow because of the low lighting that was available for some of the shooting angles. Jason was responsible for giving the illusion of a different color temperature for each scene, either being warmer or cooler, depending on the initial problem.

Sound Mixing

This task was evenly split between the interns, as Chloe helped Jason record the voiceover audio for the Dos Equis video and keep the levels consistent. Jason went back into the Office parody video to balance out the sound levels across various scenes, because some of the audio gain was stronger in some scenes over others. In particular, the interview scenes tended to be louder than regular multi-person scenes.

Skillman Videography Group LLC specializes in Boston video production. Call us anytime at 1-800-784-0140.

Boston video production

Intern Video Equipment

Two weeks ago, the summer interns at Skillman Video Group, Jason and Chloe, led the charge for their own Boston video production shoot. It was a tightly packed schedule with timing planned down to the wire, including everything from transitioning time to a lunch break, and they even gathered their own equipment. By the end of the shooting day, the interns had wrapped principal photography for two unique videos. One was a parody of “The Office,” and the other a parody of the popular Dos Equis “Most Interesting Man” commercial series. The shooting experience was essential to preparing them for the Boston video production industry, and their work will surely impress any Boston video company.

Camera/Lens

The camera used for both videos was the Canon C-100. We’ve mentioned this camera model in several recommendation blogs because of its versatility among the Canon brand. It is able to work with camera lenses from multiple generations and models of the Canon line. Three different fixed lenses were used throughout the day: the Canon 25mm, 35mm, and 85mm. Respectively, these lenses served the roles of a wide, normal, and telephoto lens. These three types of lenses are the standard for a Boston video production company.

Audio

The recording device for the day was the 702T compact flash field recorder from Sound Devices. This recorder required XLR cables to be plugged into an external microphone, and allowed the audio operator to monitor sound levels through a separate port for headphones. For scenes shot outside, a wind sock/ fuzzy was used to protect the microphone from windy background noise. Recording audio with the lowest gain possible is usually ideal for video production.

Other

The rest of the video production equipment was tangentially related to the camera (ex: tripod and shoulder rig).  The shoulder rig was the Red Rock F3 model, and the tripod was from Sachtler.

Skillman Videography Group LLC specializes in video production Boston. Call us anytime at 1-800-784-0140.