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Jobs of a Crew Member in Corporate Video Production

One of the most important components of a video production crew is teamwork. In order to achieve a productive workflow on set, and in order to lessen the possibility of a stressful environment, it is important for every member of the production crew to know, understand, and execute their role to the best of their abilities. This is especially important when working with a deadline, or for a client who is expecting their brand to be portrayed in a professional light.boston production company

Regardless of the scale of the production, there are a few key members that are part of every video crew. They include:

The Director is in charge of the video’s creative aspects, and has input on its plot, tone, and the actors’ performances. The director also has a say in the video’s lighting, camera composition, and possible soundtrack, as well as location and maintaining an organized set environment. The director has a direct relationship with the producer, and oftentimes the responsibilities of each overlap, which is why open communication is so important.

The Director of Photography manages the camera crew, lighting equipment, and grips. The director relies heavily on the DP in order to execute the perfect shot, especially because the DP controls and chooses the camera, lenses, filters, shot composition, and light design. All this is done in order to ensure the director’s vision is carried out, and to produce a successful, professional video for the client’s brand.

boston video production

The Sound Engineer records sound on set and mixes the audio footage accordingly in post production. They are responsible for developing a clear, audible video that allows viewers to hear every word. Sound is one of the most important features of a video, as an audience must be able to hear what is taking place in order to understand the overall message.

The Gaffer controls the lighting. It is important for a corporate video crew to have an AC in order to ensure a clear image and a visually successful video. The room’s temperature must be taken into account in order to film in the correct setting, and the aperture, white balance, and level of exposure must also be modified according to the set’s appearance.

The Hair and Makeup Team is responsible for making the video’s subject look appropriate and put together, which establishes professionalism and a businesslike tone. In order for a video to resonate with an audience, the talent must look proficient.

The Production Assistant assists other crew members on set with any additional duties. Usually, they are there to learn about the dynamic of a set and crew relations, and are responsible for making the shoot run smoothly by accommodating any requests that may come about.

The Teleprompter

Every video shoot is different, and depending on its scale, several members may be assigned the same role. A professional crew can be as little as 1 or 2 members, or as big as more than 10. Nevertheless, it is important for every person to know what their job entails in order to produce an outstanding video.

Skillman Video Group LLC specializes in video production Boston. Call us anytime at 1-800-784-0140.

Terms for Every Boston Videographer

“Angle’s” isn’t just a geometry term, and is quite often used in Boston video production terms. Who would have thought we use geometry in video production. Well the truth is we use the term “angle” more than the actual mathematics. Options and angles work incoherently. As a Boston video company it is important to have more than one option of a particular scene, and even so having close-ups, medium shots, and wide angle shots of that scene (just to name a few). What is this point of all of this? Well, it’s simple all of these options are for our editing team in post-production.

As a Boston videographer for Skillman Video Group it isn’t just enough to have the top of the line equipment. Experience and a keen eye on detail makes the difference in an average marketing video and the best Boston marketing video. Although there is a lot of trial and error when first starting out as a professional videographer, knowing the types of shots and equipment needed to get the perfect shot.

Here is an overview of Boston Video Production Terms for Boston videographers just starting out:

  • Extreme Wide Shot (EWS)- Shot taken from far away where the subject isn’t visible.
  • Very Wide Shot (VWS)- The environment around the subject is still prominent and the subject is barely visible.
  • Wide Shot (WS)- The subject takes up the entire camera frame.
  • Medium Shot (MS)- Shows part of subject in more detail.
  • Medium Close-Up (MCU)- Closer than a medium shot but further away than a close-up on the subject.
  • Close-Up (CU)- A feature of the subject taking up the full frame.
  • Extreme Close-Up (ECU)- Shows extreme detail of the subject.
  • Cut-In (CI)- Shows other areas of the subject in extreme detail.
  • Cutaway (CA)- A shot of something that is not the subject.
  • Over-The-Shoulder Shot (OSS)- Focusing on the subject over the shoulder of another person.
  • Point-Of-View Shot (POV)- The view of the subject.

Besides types of Boston video company camera shots, here are some other terms a professional videographer should keep in mind while on set for a corporate video production company.

  • Color-Temperature- The red, blue, and yellow colors given off in the room. The different color temperatures from scene to scene must be consistent.
  • B-roll– Alternate footage to go with interviewees topic of discussion.
  • Depth of Field (DOF)- The distance between the nearest and furthest subjects that the camera must adjust to focus on.
  • Boom Microphone- A microphone attached to the end of the pole. This microphone is used to pick up more audio from the actors without getting into the camera’s frame. Used in conjunction with a lavaliere.
  • Lavaliere- A small microphone hidden under the actors or interviewees clothing.
  • Aspect Ratio-The size in which the film has been shot. 16:9 is most common.
  • Pan-Following the subject either vertically or horizontally
  • White Balance-The color balance on the camera. Before filming either make sure the white balance is on auto or it is adjusted using a blank white piece of paper

Being a Boston video company like SVG means having a production team that has experience and a great deal of knowledge surrounding everything from pre-production, producing, professional videography, and post-production editing. Although this is just a snippet of some of the most common corporate video production words, it will help any Boston videographer get started in the big city.

Summer Intern Video “Dos Equis”

 

While being the summer intern at SVG, I learned some interesting new skills that improved my overall knowledge about video production. One of the tasks of being an intern at Skillman Video Group is that at the end of your terms, the intern must create a marketing film that will be used to promote the Boston video company. I was tasked with working on one of the videos this summer, which we decided would be a parody to the famous Dos Equis commercials. After planning and writing the script for this future production made by the summer interns, it was time to film.

Video Production services Video production was going to remain generally simple for the actual film. The commercial was going to be a minute long with clean cuts throughout the whole video. This was the key to making such a simple but professional looking film. All the shots needed to be filmed in the best fashion so that the voiceover could accurately represent what was happening on screen. The iconic commercials that I’m sure so many of us are familiar with have been etched in our minds because of the comedic value. This was part of the production process that we focused on intently while representing SVG as a Boston video production company.

When we started on the video production day, the crew that we decided to use looked over the shot list to see the general idea of what we wanted to attain for this video. Once the camera started rolling, it took several try’s to figure out what movements and framing would work best and look the most professional. This took up a lot of time but it was necessary for making sure that the end product would have the clean and polished look that it deserved to exemplify what Skillman Video Group is all about. By working with such a talented video marketing company, my intern experience helped exemplify how a production day should run and how to properly get the shots needed for post- production.

Boston video productionAll in all, the marketing video turned out to be a success. The video shots filmed were exactly what I needed for editing in post-production and it turned out being a fantastically easy process. This was all thanks to the amazing preproduction work done which included all the planning and time management organized prior to filming. SVG provides video production services that can be tailored to any companies needs with such amazing professionalism and creativity.

Intern Video: Post-Production

The Skillman Video Group interns, Jason and Chloe, were entirely responsible for their collaborative video projects from inception to execution, so a large portion of their work was dedicated to post-production efforts. Besides writing the original scripts, post-production actually took up the most time because of the various specialties required. Chloe and Jason split up the work based on their strengths, and the Boston video production work could be divided into three categories:

Editing

Chloe took the initiative by laying out the groundwork for the first few cuts of both videos. Any Boston video production company should expect to have multiple drafts of a video from various editing ideas. This required a lot of organization to match audio files to video files because we used separate equipment to record the two types of files. She also integrated text graphics that added an extra layer of humor not originally anticipated in the first draft. After the first rough cut had been stitched together, she and Jason worked closely to fine tune the edits, constantly working off of feedback from Christina. When working with a client, a Boston video company needs to be responsive to feedback from a client. Entire scenes were left on the cutting floor, dialogue was moved around to where it fit better, and cuts were timed to the most precise frame to keep a comedic rhythm going.

Color Correction

Once the videos started to approach their final versions, Jason took charge for color correction, an area of post-production he has had more experience with via Avid and Premiere. A lot of the raw footage had an ugly green tint or harsh yellow because of the low lighting that was available for some of the shooting angles. Jason was responsible for giving the illusion of a different color temperature for each scene, either being warmer or cooler, depending on the initial problem.

Sound Mixing

This task was evenly split between the interns, as Chloe helped Jason record the voiceover audio for the Dos Equis video and keep the levels consistent. Jason went back into the Office parody video to balance out the sound levels across various scenes, because some of the audio gain was stronger in some scenes over others. In particular, the interview scenes tended to be louder than regular multi-person scenes.

Skillman Videography Group LLC specializes in Boston video production. Call us anytime at 1-800-784-0140.

Boston video production

Intern Video Equipment

Two weeks ago, the summer interns at Skillman Video Group, Jason and Chloe, led the charge for their own Boston video production shoot. It was a tightly packed schedule with timing planned down to the wire, including everything from transitioning time to a lunch break, and they even gathered their own equipment. By the end of the shooting day, the interns had wrapped principal photography for two unique videos. One was a parody of “The Office,” and the other a parody of the popular Dos Equis “Most Interesting Man” commercial series. The shooting experience was essential to preparing them for the Boston video production industry, and their work will surely impress any Boston video company.

Camera/Lens

The camera used for both videos was the Canon C-100. We’ve mentioned this camera model in several recommendation blogs because of its versatility among the Canon brand. It is able to work with camera lenses from multiple generations and models of the Canon line. Three different fixed lenses were used throughout the day: the Canon 25mm, 35mm, and 85mm. Respectively, these lenses served the roles of a wide, normal, and telephoto lens. These three types of lenses are the standard for a Boston video production company.

Audio

The recording device for the day was the 702T compact flash field recorder from Sound Devices. This recorder required XLR cables to be plugged into an external microphone, and allowed the audio operator to monitor sound levels through a separate port for headphones. For scenes shot outside, a wind sock/ fuzzy was used to protect the microphone from windy background noise. Recording audio with the lowest gain possible is usually ideal for video production.

Other

The rest of the video production equipment was tangentially related to the camera (ex: tripod and shoulder rig).  The shoulder rig was the Red Rock F3 model, and the tripod was from Sachtler.

Skillman Videography Group LLC specializes in video production Boston. Call us anytime at 1-800-784-0140.

Slate

Separate Audio and Video

This past week the Skillman Video Group interns, Jason and Chloe, created their own Boston marketing videos from the ground up. This included everything from scripting to shooting, and they used advanced Boston videographer and audio recording equipment. Let’s break down working on a video production set with separate audio and video equipment. This is often the case for high-end Boston video production shoots, and is a vital skill for entering the Boston video company industry. Here are 5 tips for running separate audio and video feeds.

  • Learn to control the boom mic.
    Audio engineer w/ boom pole

    Ken, SVG boom mic operator

    There is a running joke in the film industry about boom mics falling into frame (especially in older films), but this is because boom mic operators fight for every inch of proximity to the source of a sound. The audio operator must constantly coordinate with the director of photography to know the frame boundaries and where to safely place the microphone.

  • Always use a slate or simulated slate for organizational purposes. This will prove vital for post video production services. Essentially, you need to have the number of the scene, shot letter, the number of the take, and a snapping sound. You can also just clap with your hands in front of the camera. Be sure to clearly enunciate a term or word for each shot letter. For example: If the scene is marked as 1AT2, say “one alpha take two” before closing the slate.
  • Map out where the camera operator and audio operator should be at all times. If the camera has to move then the audio operator needs to be ready. This will prevent the boom mic (and operator) from being in the frame, casting a shadow, etc., especially for camera whips and pans.
  • Always keep an eye on wiring throughout the set. The audio equipment will add its own flurry of cables and cords, so keep these into account to ensure safety for everyone involved. A loose cable can lead to a falling injury, a fire, or worse for a video production company.
  • Audio levels must be monitored constantly. The last thing an editing team wants is to start working on footage that is accompanied by sub-par audio. This includes audio that is both too quiet and audio that keeps clipping on loud voices. Check in with the director of photography and the director to ensure satisfaction.

Skillman Videography Group LLC specializes in Boston video production. Call us anytime at 1-800-784-0140.

Boston Video Comedy

Ready to add some flair to your Boston video production? While comedy is a challenging beast due to its subjective nature, there are a few tried and true methods that can appeal to broad audiences. Here are a few tricks and tips to try during and after a Boston video company shoot to get some laughs.

Improv

As funny as a witty line of dialogue may be, after a certain point, the actor responsible for said line will no longer find it as funny as when they first read it. This can be counterproductive to comedic impact; eventually, the delivery of said line will feel disingenuous and lose its initial power from the first few takes. To get around this, try encouraging an actor to spitball a few different versions of the line with a few word changes or additions in the heat of the scene. If you’re forced to call “cut,” because the actors break into laughter from the improvised lines, you’re on the right track for a funny Boston video production.

Entering/Exiting

Comedy often sparks from the disruption of the status quo, which translates to a scene being interrupted or derailed by a sudden occurrence. An easy way to do this is to have a character barge into a scene, unannounced and unwarranted. “The Office” and “Parks and Rec” love to do these kinds of character entrances, thanks to their quick timing and sense of spontaneity. This also applies to characters exiting a scene. In one of the SVG intern videos, Jason’s character dashes out of a room as Nicolette is trying to warn him about his vain video attempt, but he leaves too quickly to hear what she has to say. British comedies will sometimes have characters exit frame by crashing through an object, such as a window, just to give another example.

Break the 4th Wall

The “4th wall” refers to the metaphysical concept of the barrier between performer and audience member. This concept is typically not meant to be addressed during a work of art, (especially film) because it can completely eliminate the sense of immersion. However, when used effectively and regularly, there is great potential for comedy. This is something that Martin Scorsese does in many of his films (ex: Wolf of Wall Street) by having the main character address the audience, thus breaking through the wall of the film medium. A quick note: this trick only works for fictional projects, so don’t expect an everyday Boston YouTube interview to be able to pull this off.

Rhythm of the Cut

For comedic video production services, post-production work must also be given apt attention. Editing becomes crucial because it decides the pacing of jokes in a given video. Sometimes, when this pattern is broken or interrupted,  a particular joke can become even stronger. A great example of this is the power of the awkward pause. The audience is used to a cut for each punchline, but if you just extend the shot and don’t make the cut, the awkwardness in a scene can become palpable and really add to the humor.

Skillman Videography Group LLC specializes in video production services Boston. Call us anytime at 1-800-784-0140.

Boston video production

What to Keep in Mind During a Shoot

When Boston video production services are mentioned, the type of video production equipment is usually the first thing that comes to mind. While this is certainly important, there are many other aspects of a Boston video production shoot that deserve their fair amount of attention.

Direction of Light

While this is obviously important for outside production shoots, this can also affect a Boston video company that is used to working inside shoots. Window glares and reflections can completely shift throughout the course of a day, so keep this in mind when planning for both an exterior and an interior production. For exterior shoots, this issue will dramatically affect shadows, so adjust accordingly.

Change in Background Noise

If there is a parade off in the distance, keep in mind that the absence of the parade noise will be very noticeable. Either find a way to reduce the noise gradually, or to just take it out all together. Background noise is fine, but it needs to stay consistent. This is why a Boston video production company can shoot by Fenway Park, because the crowd noise of the stadium is continuous and can be tuned out by a viewer.

Talent Comfort

Are the actors tired? Do they keep getting frazzled on the wordplay of a specific line? Maybe it’s time for a break and some fresh air. For exterior and long shoots, provide water and lunch when for both the talent and the crew. Always make sure your actors feel relaxed are able to focus. Also be sure to establish comfort levels from the start, especially for a scene involving extreme violence or nudity.

Change in Weather

Rain is the most troublesome type of weather, but also keep in mind that an area will be very humid after rain pours down. This can affect everything from the comfort of actors to a camera lens. This also includes the direction of wind. If a breeze suddenly starts from the ocean, you may need to adjust the direction your equipment is facing, more so for sound purposes rather than for aesthetics. If you shoot in the direction that the wind is coming from, the wind may end up cancelling out the voices of actors, so avoid this scenario when possible.

Skillman Videography Group LLC specializes in video production services Boston. Call us anytime at 1-800-784-0140.

How To Improve Audio Recordings

It is a challenge for many Boston video production sets to make sure the audio is set to the right levels and that the back ground noise isn’t picked up. This is a difficult thing for many technical production crews and producers to eliminate because let’s face it, unwanted noise can happen in even the smallest amounts. There are a few ways to help eliminate this undesirable noise while filming on a production set and as a Boston video company, Skillman Video Group is here to help with some tips.

  • Mount the Microphone

Figuring out the best way to configure a microphone to eliminate the background noise on a production shoot isn’t simple. One way to get rid of the vibration sound is to mount a microphone on a stand. By holding a microphone in ones hand, there is a possibility of picking up movement from the fingertips during a recording.

  • Pop Shield

    Pop Screen

Certain sounds are known to release a burst of air while being recorded during a video production. This can be extremely difficult to remove in post-production, but while on set there is a way to eliminate any excess noise. By using a pop shield that covers the microphone, unwanted sound can diminish. The pop shield is just a circular frame with a fine sheer material stretched across it, which eliminates the excess popping noise.

Pop ShieldCertain sounds are known to release a burst of air while being recorded during a shoot. This can be extremely difficult to remove in post-production but while on set there is a way to eliminate any excess noise. By using a pop shield that covers the microphone, unwanted sound can diminish. The pop shield is just a circular frame with a fine sheer material stretched across it, which eliminates the excess popping noise.

  • Room Environment

Room tone or room environment can be a huge contributor to and source of background noise. Recording environment needs to be quiet meaning any fans, electronics, and people are silent during production. Sometimes a video marketing company can be hired for a project that does not require sound to be recorded; in these cases the audio levels do not need to be monitored and the producer can focus on the shots needed. On the video production sites where sounds does matter, the producer and director have to pay close attention to the sound that is being emitted on set. Many editing programs have ways to manipulate the external noise in a room but it all comes down to what the raw footage captured.

Audio engineer w/ boom pole

Ken, boom mic operator

Audio is a difficult part of production because sometimes a set cannot control every aspect of the sound. It is the job of the producer and the director to problem solve and work to the best of their ability to obtain the shots and audio desired for a client. Through the use of these specific tips along with many other sources, audio can be controlled and mastered in most situations. The key is to come prepared and have all the equipment at the set just incase it is needed as part of the video production services.

Skillman Videography Group LLC specializes in Boston video production services. Call us anytime at 1-800-784-0140.