Video Production Services: Handling Video Equipment

Top Phrases to Know On Set

Boston video production servicesTop Video Production Phrases

Every person that works in Boston Video Production, and shows up to a set each day, should understand what is being talked about. There are many terms used to describe different actions or things on a video production set. Knowing what all of those terms are referring to will allow you to move about the set easier and work more efficiently. If you know all of these production terms you will be fitting in on every set of video production companies Boston.

Abby Singer “the Abby”

When you hear this on a set they are telling everyone that this is the second to last shot of the day. This term is named after Abner Singer, who was a professional Production Manager in Hollywood.

C-47 

You may think they are talking to you about a big plane, but they are actually just referring to a clothespin. It is said this term was coined to make a bulk order of clothespins sound more important on production bills.

C-Stand

This is a metal stand that holds mostly grip products. Your Boston Videographer may have it hold diffusion in place in front of the light sources.

Fly in/out

This term is meant to be used when bringing something on or off the set. “Let’s fly in an extra light” “Let’s fly out that chair” these could be phrases that you hear on the video production companies Bostonset.

Magic Hour

Lighting is a big part of a shoot, and natural lighting is a great source when you can get it. The magic hour is right before sunrise or after sunset and usually lasts around 20 minutes. In that time is when the sky is partially lit.

Martini Shot

Coming after the Abby Singer shot, the martini shot is the last shot of the day. It is called this because they said the next shot comes from the glass. 

video production companiesPicture’s Up

This is what the Boston Videographer will say when the camera is almost set, which means shooting will be starting soon. 

Running Cables Clean

This is just to make sure that the cables are neat and tucked out of the way.

Stage

If your Boston Videographer asked you to stage something, it means he/she wants you to place it somewhere out of the way. 

Stinger

This is the term used for an extension cord. Someone may ask you get a stinger if an extension cord is needed on the set of your Boston Video Production.

There are many more terms that you will want to be familiar with when working on a video production companies Boston set. If you are able to understand the production lingo, you will be more helpful on set. It is important to know your way around the set and equipment, especially as a production assistant, because it will make you more likely to get your next shoot lined up in Boston Video Production.

Skillman Video Group LLC specializes in Boston video production. Call us anytime at 1-800-784-0140

Being The Third Eye on Set

How Many Cameras Are Too Many Cameras?

When it comes to filming events, interviews, and even short films, there is never too many angles that you can cover during a video production shoot. Last week, Skillman Video Group had a live event to shoot over at MIT Sloan. The program is for most prestigious and intelligent scholars that do research in hopes of changing the world with their discoveries and teaching at universities. The camera crew used three cameras during the shoot: two Sony 4k cameras, and a small mirror-less 4k camera. We used three cameras so that it can help the editor during the editing process. The two Sony cameras were used to get different angles of the presenters a wide shot, and a mid shot, while the small mirror-less camera was used to film the slides during the presentations.

Live Event Production

The great thing about having more than one camera during any shoot is variety. With one camera, you can always shoot what you need to film, but with two, you are able to get different angles. That is
because shooting in 4k allows you to zoom into a subject and still get that crisp clean look when editing the shots. But even if you are shooting in 4k, it’s still important to have another angle. Video Producers always need a way to keep the viewer engaged and interested. By having three cameras, the number of variety shots that can be done is limitless.  If a director already has planned shots ahead of time, with a third camera, it can always be used as a back up if one of the cameras runs into an issue. In most cases, having a third camera can help film extra b-roll and any shoot angles that you wouldn’t on the other two cameras to help progress the story of what is being filmed.

Boston Video Production Services

Overall, it by having a third camera to film, you aren’t losing any quality, only gaining more. By adding more shots that add verity, having extra audio if the other two main cameras run into problems, and just being to have back up.

Skillman Videography Group LLC specializes in video production Boston. Call us anytime at 1-800-784-0140.

Tips For Interviews

How To Film an Interview

Last week Crown Visual reached out to Skillman Video Group to produce a corporate video. Christina Skillman Interviewed the owners of the company asking them all kinds of questions from the history of the company to the cleaning process.  So, What are the necessary steps you need to take when conducting an interview?

Top Interview Tips

Interview Location: 

When filming an interview, one of the most important factors of  is it the location. Depending on the location, it can make a video interesting, it can help set a mood, and even help tell the story. By shooting b-roll of the location, it can also help the viewer get a better understanding of a company and how it runs. Even if a location isn’t great, it’s always good to prep the room to make it more interesting for the viewer.

Camera Setup for Interviews

One of the most important things you need to have when shooting an interview is two angles on a subject. Although we only filmed with one camera for the Crown video shoot, it’s helpful to have two cameras because it allows different angles and shots. It can not only make a video more interesting but it can help establish the story.

Lighting and Audio Tips

To get the right shot, one thing you need to think about is the lighting. For a film, it’s important to know what 3 point light system is. The 3 point light system is a standard light set up often used for interviews. It is a system that allows light to focus in on the subject. It can make a difference in your video for it puts your subject in better focus. For audio, you can have something look great, but if you don’t have great audio, you won’t have a great video. Audio and visuals go hand in hand. You need to be able to hear the subject clearly and make sure that the audio levels are just right. You don’t want to film something and then have the audio levels way too high or too low. There needs to be a balance. Audio can make or break a video, without crisp sound than you are already losing the quality of your video.

Next time you have an interview to film, think about these steps to have a great outcome on your video!

Skillman Video Group LLC specializes in Boston video production. Call us anytime at 1-800-784-014

The Passion Behind Marketing Video Production Services

Marketing Video Production Services has become more prominent within the industry throughout the past years. With every form of communication being through social media or the internet, it is causing companies to change their marketing tactics. Strategies have to Boston video productionchange when the audience changes platforms. Everyone is working hard to get their video marketing strategy just right, but what is the best way to do that? Skillman Video Group uses a company’s values as our approach to making the perfect video.

Each company we work with is different from one another. They aspire toward different goals and have different responsibilities when it comes to their customers. We have worked with consulting firms, law firms, insurance companies, and many others types of businesses. The one thing every company that we have worked with has in common, is that they want us to help them tell their story. Video Marketing Production isn’t just about telling them story though. To create the perfect marketing video SVG video productionfocuses on your company’s values and the meaning behind the work done everyday. Looking into the values of your company will allow your customers to really understand you. They want to know why they should be doing business with you, and the best way for them to find out is to learn about the company and the people within it. Some of the main questions SVG likes to have our clients answer in their videos are; What drives you? What are your passions? How do your value transfer to the company’s? All of the questions allow the video’s audience to learn more about the company, and really understand why people get up and do their work everyday. There is always more meaning behind the work being done. Telling the customer the real meaning of all your work is the best way to pull them in.

Other professional video production companies have other focuses when it comes to creating Marketing content, but SVG likes to dig deep. We want your marketing videos to grab the audience and teach them what you are all about. Marketing Video Production isn’t just about telling a story. It is about revealing your passions and reasoning for getting up and doing what you do everyday. Video Marketing is the best way to show your audience the intent behind your company goals.

Skillman Video Group LLC specializes in Boston video production. Call us anytime at 1-800-784-0140

Target Audience and Market Segments

professional video production, New England video productionIn digital marketing, it is critical that a team or individual accurately and strategically targets an audience. This process of strategically placing an audience into separate categories is referred to as market segmentation. What segmentation does, as The Balance puts it in their blog post, is it allows a company to understand an audience in a way that makes them able to satisfy the needs of their customers more effectively. Segmentation strategically categorizes audience members based on characteristics such as geography, knowledge or lack of knowledge pertaining to the company/product, age, gender, religion, etc. Based on these categories, marketing teams can now begin to create specific messages that relate closer to each of the segments within their target audience. Perhaps a segment of their market, is recently showing a lack of engagement. What a team can do now is create specific content or copy this segmented piece of their audience. It is all about trying to strategically hone in on a specific group within a target audience.

 

In professional video production, this type of strategizing is critical in order create an effective piece of content that will truly speak to a group of people. For one of our most recent New England video production shoots, we Dr. Chang who runs her own dental practice in Natick, MA. While interviewing her, the conversation and questions were guiding her towards compelling and eloquent responses with a target audience in mind- that being current and potential new customers. During the shoot and interview, this was on the forefront of everyone’s mind, and so, the interview process was took shifts and turns in order to appease that specific target audience. With the questions we asked, the energy we invited Dr. Chang to exude and the responses we knew were critical to the project, it was all in spite of the target audience in mind.

 

When in the process of professional video production, audience is always key. Who is watching this? Who cares? And above all, why do they care? Keeping a target audience as the compass is something every professional video production company or marketer needs to learn. From our Boston video production, professional video productionexperience as a New England video production company, it has proven itself undeniably valuable to creating successful video content.

Editing Process on our DIY Series

At SVG each round of interns are asked to create a video project of their own. For this current Boston video production, video production services, DSLR video productionseason while on the Boston video production team.  As this current round of interns, we decided we wanted to make something that would be useful for current followers of SVG’s blog and for DIY/DSLR videographers. By creating something with these two audiences in mind, we hoped that we would be able to instruct current followers with their own personal projects while attracting a new audience towards SVG through DSLR video production. One thinBoston video production, video production services, DSLR video productiong we learned about video production services is that the processes before and after shoot day both play major roles in the projects. In video production services, a major portion of the work comes after and before the shooting day. The video editing process is half of the creation process in video production.

 

Editing a video requires a close attention to detail, imagination, and practice. After trying to begin learning the programs of video editing, it was clear that this expertise deserves its credit- things are complicated and extremely technical in this stage. With this in mind, one of our videos used iMovie as the main editing program since it allowed a much more user-friendly interface as it doesn’t possess the intense technical abilities like other programs such as Adobe Premiere. With a smaller project such as this, the editing program didn’t require such complicated tools, so we stuck to the more familiar and amateur friendly, iMovie.

 

One aspect of the editing process that took us by surprise was how effective clipping and trimming some of the footage made the project. Most of the video is an interview style setting. In these takes though, some of the dialogue and pauses went on for too long. After seeing the takes in order in full, we knew that we needed to trim. After beginning the trimming process we started seeing a clearer and more refined product. In the end, it created a more streamlined and entertaining piece.

 

In video production services, the editing process has proven itself to our interns as a dominant influence in the success of any video project. It is easy to assume that the main work and creative vision happens on the shoot day, as we quickly learned, this is not true at all. The work and creativity begins at collaboration and strategizing and continues all the way into the editing process.

 

Skillman Videography Group LLC specializes in Boston video production. Call us anytime at 1-800-784-0140

How to Setup and Shoot an Interview

Most top corporate video ideas circle around the interview style video. There are many different ways our Boston Videographer like to set up their interview. Setting up an interview has to do with the placement of different equipment. You have to decide the best lighting, direction, and background for your shot. Using these tips you can set up and shoot your interview .

Place the Chair

video production interview set up One of the first steps when setting up your interview is choosing where your subject is going to be. The placement of the subject with be the main focus of your shot. Behind them should have a nice background that features something that represents the topic of the video. Another big piece that comes with placing the chair is deciding which was the subject will be facing. In interviews you want the subject to be looking next to the camera instead of straight toward the camera. When you place the chair it will determine where you need to set up the lights and other equipment around the room.

Set the Lights

The best lighting for interviews is three point lighting. Have your main key light head on facing the subject. This allows you to illuminate the subject, while using diffusion will make the light not so harsh. Use a fill light to cancel out the shadows that the key light may be casting. Shadows can be distracting in an interview, so it is important to get rid of most if not all of them. Your last light should be facing behind the subject to add to the background. Setting up the lights is important, because you want them to be positioned to highlight the subject, while also not being in the shot. Make sure to tape down any cords that may stick up as well. Keeping the equipment organized will help the shoot run smoothly.

Start the Conversation

video production interviewAn important part of an interview is to make sure the interviewee is comfortable in front of the camera. The best way to start an interview is to get the interviewee to start talking about themselves. Starting a conversation about their lives and moving into the subject of the video is a good way to get them talking more natural. Make sure the interviewer is prepared with questions that are clear and easy to understand. It is also a good idea to allow your interviewee to see the questions before but make sure they don’t script their answers. Scripting interview answers makes it seem too forced, and you want to it to be natural and intriguing.

Interviews are a great video type to help inform your audience about your company. Skillman Video Group has worked with many companies to help create wonderful interviews. Using these tips you can create an interview to the standard of many Boston Video Production Companies.

Skillman Videography Group LLC specializes in Boston video production. Call us anytime at 1-800-784-0140

Inside our DIY Video Series

Each round of interns for Skillman Video Group is asked to create their own mini-production. The topic is up for the interns to decide. We decided as the current SVG interns to do two DIY videos on how to shoot with DSLR. The two video topics about DSLR videography we aimed Video production services, Boston video production, DSLR audio, DSLR video productionto teach viewers were lighting and audio.

How to Video Ideas

For the video production shoot day, we met at Kristen’s house just north of Boston. We wanted to be in an environment that the audience could relate to when they are shooting their own DSLR videos. We stayed in one room where we were able to utilize many different sources of lights to demonstrate and describe the best ways to use these light sources and capture the subject matter effectively. The room was lit with multiple windows from different walls. We brought in two clamp lamps as balancers and used two wall lamps for back light. By using these different sources of light we created a DIY three point light set up that any DIY’er will be able to replicate.

How to Record Audio on a DSLR Camera

For our second video we focused on the audio aspect of DSLR. DSLR cameras are primarily intended as still image takers and so, their sound recording capabilities are somewhat lacking in comparison to industry standards. For this reason, we surrounded the video around the topic of using an oHot shoe adapter for DSLR videographyutside sound recorder. In this instance, it was a Zoom H4n. We also go into what different parts are needed in order to attach the recorder to the camera, those being a hot shoe mount and a line to mic cord.  In the video, we describe the basics of a sound recorder and their abilities and go into a line to mic for DSLR videographyshort demonstration of how to physically attach the recorder to the DSLR.

How to Shoot Video on a DSLR Camera

What we hope to accomplish with the final product of this video production shoot is a quick, easy, and clear description of some of the most important and technical aspects of DSLR videography. DSLR video production requires special attention to different aspects in order to achieve a professional video. These videos are intended to encourage people in their DIY endeavors while offering assistance to make things a little smoother.

Skillman Videography Group LLC specializes in Boston video production. Call us anytime at 1-800-784-0140

 

 

Quick Tips for Videography Beginners

Anyone just starting out in Videography wants to make sure that they are familiar with the equipment. There are many small aspects to the process of video production services that may be overlooked by beginners. You don’t just want to just pick up the camera and start shooting. Once you have your idea and shoot planned out you want to think about the little things that will affect your video. You may not be a professional Boston Videographer, but with these tips you can prepare to shoot on your own!

Boston VideographerHow to Shoot Video

If it’s your first time shooting, you want to be confident with your equipment. You should know the in’s and out’s of using, holding, and moving your camera. You want to be careful of having shaky hands when holding your camera. For this reason, most interview of stand still shots are done with tripods. If you don’t have a good quality tripod already, it is recommended to get one of those perfect smooth shots.

How do You Make a Good Video?

It is important to use your resources to light your scene. There are different ways to set up your lighting to best illuminate your set. Three point lighting the the basic setup for video shoots. Using key lights and back lights to light up the main person of your shoot and the background. Use diffusion to lower the power of the lights against the subject of your video. An important part of lighting for videos is to make sure to white balance. If you forget to use white balance your the colors in your shot may come out a little different than they look in real life. Using white balance is the easiest way to get the colors in your shot accurate to how they look in real life. 

How to Shoot Wide Shots

It is important to know how wide you should shoot for the shot. You want to make sure you get close to your subject. There is no reason to have a wide background when you can focus close in on your subject. Be careful not to get too close, because you also don’t want your subject to be too large for the shot. There is a good balance between the two. A good tips to try is having the interviewee hold a fist on top of his or her head. The camera should be focused from the chest to just the top of the fist. 

Video Shooting Techniques

You have to be very careful when zooming during a shot. Many people use zoom frequently when they are first starting out on camera. The one issue with this is sometimes it does not look as good as you would picture it to be. People can be very shaky when they go to zoom their camera. Video Production Companies that use 4k are able to zoom in during post, but when you are just starting out you want to work around zooming. Instead of zooming in during your shoot, you can stop recording and move closer to the object to get the more zoomed in look. This can help make your transitions and zooms smoother. If you do zoom, make sure you know how close you want to get before you just hit the button. Zooming in and out quickly can be shaky in your shots.

Whether you are just picking up your first camera or are more familiar with shooting, these tips can help keep you on track to become a great videographer. Find that great idea and work to create your own Boston Video Marketing shoot!