Behind-the-scenes videos are a great way to intrigue both customers and prospects. Ultimately, it\u2019s a way to build a better connection between your brand and its audience. According to Forbes, 53% of customers<\/a> say they are likely to buy from brands that are transparent on social media. So, maybe it\u2019s time to mix up the polished social posts with real, authentic content that sparks interest in your followers.<\/p>\n It\u2019s the proverbial drawing back of your brand\u2019s curtain. It\u2019s often casual in nature and shows the employees, the process, the struggles and the wins of your company. The key to BTS videos is to focus on capturing the raw everyday runnings of the business to create a connection between your brand and your followers.<\/p>\n Mixing up your behind-the-scenes video ideas will keep your content fresh and exciting.<\/p>\n Customers want to feel connected to a brand\u2014\u00a0this is what creates customer retention. They want to see what supporting your business means for the people running and working within the brand. This also takes the pressure out of always having to create really professional content\u2014\u00a0which is also important but is definitely time-consuming.<\/p>\n Fortunately, having more raw content means that you\u2019re more likely to be able to offer consistent content for your audience.<\/p>\n Sneak peeks are such a powerful way of getting followers excited about a new launch. Springing a launch on your audience without any build-up doesn’t create the same level of hype.<\/p>\n Giving updates into the process before the launch of a new product or service helps to increase engagement levels. That means your audience is primed to commit to a sale by the time launch day arrives.<\/p>\n You may look around your premise and wonder what people would find entertaining about a tour of the place. And yet, this is a valuable marketing tool that gives customers a close up of the dynamic of your brand.<\/p>\n Showcasing your products needs to be exciting\u2014 interesting transitions, music and creative backdrops make all the difference in how viewers perceive your product or service.<\/p>\n These are great because they\u2019re quick to organise and tend to be a laugh. Oftentimes, it\u2019s hard to come up with something to say and throwing a Q&A out there gives you a chance to connect with your viewers on a personal level. Alongside this, fire rounds are always a laugh.<\/p>\n Both video ideas are a great way to get a deeper sense of what your viewers want to know about your brand and what areas of your brand intrigues them. As the old adage goes\u2014 if you don\u2019t ask, you\u2019ll never know!<\/em><\/p>\n The best way to achieve this is to follow brands that do this well. Moreover, try to find brand\u2019s in different industries rather than simply hopping on the bandwagon of a competitor. Whether it\u2019s a trending song or humorous insights into the struggles of running a business, this gives you a chance of reaching a new audience by appearing on people\u2019s FYP (for you page).<\/p>\n When you\u2019re in the thick of running your business in the middle of a crisis, the last thing you might think of is to point a camera at it.<\/p>\n But that\u2019s exactly what you should do!<\/p>\n Showcasing the struggles and the resilience of your business appeals to the humanity in your viewers. People admire brands that get through the hurdles. Brands that make mistakes but turn it around.<\/p>\n Every brand has these moments, but if you don\u2019t share them, you\u2019re missing a chance for your followers to see the human side of your brand, which helps create a loyal following.<\/p>\n Also, perfection is boring. If you only show the shiny front of your business online, your followers won\u2019t connect to your content in the same way.<\/p>\n Finally, don\u2019t take your BTS marketing strategy too seriously. The only real pitfall when recording BTS videos is to take the brand too seriously.<\/p>\n Sprout Social found that 71% of consumers watch videos on social media to laugh<\/a>.<\/p>\n Have a think about your brand and what they\u2019d find entertaining\u2014\u00a0for instance, some might find that overly \u201csilly\u201d content off-putting, other demographics will find it amusing.<\/p>\n It might take a few goes to relax in front of the camera, but it\u2019s always best to have a laugh and keep it natural. Behind-the-scenes content works best when it\u2019s not rehearsed, otherwise, you\u2019re not giving viewers a true insight into the workings and personality of the brand.<\/p>\n VideoWorks revolve around telling stories, which is the easiest way for people to digest and remember information. Our craft is centred around engaging your audience, and the experience built up in our small team gives you the professional edge.<\/p>\n If you\u2019re looking for a top-quality animation video for your business, contact us here at Videoworks London<\/a>. We can have a chat about your video marketing goals.<\/p>\n You can also get in touch with our sister companies, VideoWorks Dublin<\/a> or VideoWorks Belfast<\/a>.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Behind-the-scenes videos are a great way to intrigue both customers and prospects. Ultimately, it\u2019s a way to build a better connection between your brand and its audience. According to Forbes,…<\/p>\n<\/a>What is behind-the-scenes (BTS) content?<\/h2>\n
<\/a>7 Behind-the-Scenes Video Ideas<\/h2>\n
<\/a>1. Capture the raw everyday<\/h3>\n
<\/a>2. Give exciting updates<\/h3>\n
<\/a>3. Give a tour<\/h3>\n
4. Get creative with showing off!<\/h3>\n
5<\/a>. Have a Q and A or fire round<\/h3>\n
6<\/a>. Follow the trends<\/h3>\n
7<\/a>. Show the highs\u2026 and the lows<\/h3>\n
<\/a>4. Have fun with it<\/h3>\n
<\/a>Looking to finally take control of your video marketing strategy?<\/h2>\n