If your company is looking to showcase a product or service, having a video demo puts you at a significant advantage. We\u2019ll explore in this article how a video demo creates buzz, saves time and connects and engages your target audience.<\/p>\n
A product demo video is fast becoming a critical part of the sales process of B2B and B2C companies. With these videos, you have a tangible opportunity to demonstrate the value of your product to a prospective customer.<\/p>\n
However, they aren\u2019t all creative equals. An uninspiring product demo can slow down close rates. Conversely, high-class product demos have the potential to rocket sales.<\/p>\n
In essence, the demo often means the difference between closing a deal and losing a prospect. A great demo lets your prospects understand how your solution truly solves their pain points and enables them to become more successful in their job.<\/p>\n
As Geoffrey James explains in, Give a Great Product Demo: 5 Rules<\/a>, \u201cThere is almost nothing more powerful than a great product demonstration.<\/p>\n When done correctly, a demo allows the customer to see and feel how things will be better if they buy (and worse if they don’t).\u201d<\/p>\n So, if you\u2019re looking into why a product demo video might be the right marketing choice for your product, here\u2019s the guide for you.<\/p>\n If you want to see the trend moving towards product demo videos, have a peek at Amazon. An increasing number of products have demo videos these days and they allow their product to stand out from others on the search page. There\u2019s a big difference in the appeal that can be garnered between an image and text and video. Suddenly, you have music and movement to gather attention and keep it.<\/p>\n Your brand might be excited about releasing a new product and product demos allow your audience to feel that buzz. Whether you\u2019re making this product demo in-house or with professionals, lighting, sound, even animation can help to give an insight into the key features and value that will positively impact your customers.<\/p>\n Although product demos are an expense upfront, their potential reach is great. Post on your social, use in ads, create a link in your email newsletter, upload to YouTube. If you\u2019re going down the traditional route, the same video can be repurposed for TV.<\/p>\n Rather than convincing people through words, a product demo lets your product speak for itself. Ultimately, this lets the customer decide for themselves if the product is suitable for their needs. Non-intrusive marketing means viewers are more likely to click into your CTA and explore the product.<\/p>\n With product demos, you can track analytics to see how viewers engaged with your video. At what point did they click through, or conversely, at what point did they lose interest? There is no such thing as the perfect video, but over time there is huge potential with video analytics to refine content so it reaches your target audience and speaks to them.<\/p>\n Running a sales team is costly. What with salary, commission and travel expenses, it can add up. Giving your sales team video content that they can send out before a meeting saves time, which reduces expenses for the business.<\/p>\n Here is the crux of product demos. It is the core reason behind why so many businesses choose to create demos. Customers are short on time and if you can convince them in a quick video that your product will solve their problem, you\u2019re setting your product up for success. When a customer sees a product in action, it\u2019s far easier for them to see themselves seeing its benefits. Try to avoid filling the video with your business\u2019 values and mission\u2014 this is the time to focus on the customer\u2019s needs and wants and address them directly.<\/p>\n To piggyback on the last point, this is also your chance to address why the viewer may be reticent to commit to your product. Research the potential barriers to purchase, and work with your video production team to ease these concerns. If the price is high, you need to showcase how your product is superior to competitors, for example.<\/p>\n If you\u2019d like to learn more on how to achieve this, our previous article Top Product Demo Examples in 2022<\/a> gives plenty of food for thought. We\u2019ve also included a list of definable goals for an outstanding product demo.<\/p>\n Although anyone can create a product demo video, this doesn\u2019t mean that anyone can create a video that will make an impact. Top video production agencies don\u2019t get there by chance. Understanding people, inviting viewers in with compelling stories and compiling expertise, talent and marketing knowledge gives your video the best chance of succeeding.<\/p>\n Let expert storytellers with years of video production experience, a healthy dollop of creativity and expertise create your next product demo video.<\/p>\n Give your product the video marketing it deserves by getting in touch with us at VideoWorks London today<\/a>!<\/p>\n You can also connect with our sister companies, VideoWorks Dublin<\/a>, VideoWorks Cardiff<\/a> and VideoWorks Belfast.<\/a><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" If your company is looking to showcase a product or service, having a video demo puts you at a significant advantage. We\u2019ll explore in this article how a video demo…<\/p>\n<\/a>Key benefits of video demo for companies<\/h2>\n
<\/a>1. Create a buzz around a new\/product service<\/h3>\n
<\/a>2. Evergreen<\/h3>\n
<\/a>3. Less intrusive<\/h3>\n
<\/a>4. Refine, recreate, reap the rewards<\/h3>\n
<\/a>5. Help your sales team<\/h3>\n
<\/a>6. Solve your customer\u2019s problem<\/h3>\n
<\/a>7. Combat concerns<\/h3>\n
<\/a>8. Let your brand\u2019s personality shine<\/h3>\n
<\/a>Need an epic product demo video?<\/h2>\n