Product demos are not news. It\u2019s an age-old method of introducing customers to a brand\u2019s products in the hopes that it will convince them to purchase. So, how do we convince a customer with a product demo? What constitutes an outstanding product demo? And crucially, how can we stand out from competitors?<\/p>\n
We\u2019ll be giving you definable goals to apply to your product demo so that you can move viewers through the funnel to close sales. After that, we\u2019ve got product demo examples to inspire your next video!<\/p>\n
Who is your audience? Before creating a product demo, you need to be clear on who they are including their lifestyle, habits, goals and pain points. There\u2019s no point in creating a sleek, stylish video if it doesn\u2019t resonate with your target audience. Too many businesses skip over this step and are left scratching their heads when their campaign doesn\u2019t achieve the expected impact.<\/p>\n
Take time to draft and refine your target audience.<\/p>\n
If your target audience views the product demo and doesn\u2019t want to reach into the screen for your brand\u2019s product, then it\u2019s not doing its job. Again, it\u2019s why point one is so crucial. Knowing the ins and outs of your target audience mean you can creatively design a demo that makes this product feel like it’s already missing from their life.<\/p>\n
It doesn\u2019t matter who you\u2019re selling to, there is always room\u2014 and need\u2014 for creativity. Expecting incredible results with hum-drum videos will leave you frustrated with your brand\u2019s video marketing. Focusing too much on the features and specs of a product won\u2019t inspire your audience. Create an entertaining product demo, and you\u2019ll extend reach and build a brand connection with viewers.<\/p>\n
Great product demos tell a story. Why? Because that\u2019s how we as humans make sense of the world. Land viewers into the world of your brand and product with a grabbing introduction, The middle of the demo is when you can showcase product features and benefits. The finale is how you\u2019re going to create enough intrigue to create sales, which leads us onto\u2026<\/p>\n
Seal the deal. Give them a clear calling on where to go next. You\u2019d be surprised how many product demos just fade into the ether. As Robert Riefstahl expresses in a Forbes article<\/a>, \u201c You need to stick the landing in your demo like a gymnast does at the end of an Olympic routine.\u201d<\/p>\n The temptation to cut costs here is understandable, everyone has a camera stuck to the back of their phone today. Generic copyright free music is but a download button away. Even apps on the phone means you can cut and edit a video in a couple of minutes. What can go wrong?<\/p>\n Although anyone can<\/em> create a product demo video, this doesn’t mean that anyone can create a video that will make an impact. Top video production agencies don\u2019t get there by chance. Understanding people, inviting viewers in with compelling stories and compiling expertise, talent and marketing knowledge gives your video the best chance of succeeding.<\/p>\n We\u2019ve cherry-picked four product demo video examples that are \u201cbest in class\u201d. So whether you\u2019re looking<\/p>\n<\/a>5. In-house or agency?<\/h3>\n
<\/a>Five Epic Product Demos<\/h2>\n
<\/a>1. Headspace<\/h3>\n