{"id":1918,"date":"2021-02-15T13:12:09","date_gmt":"2021-02-15T13:12:09","guid":{"rendered":"https:\/\/www.videoworks-london.co.uk\/?p=1918"},"modified":"2021-02-17T22:00:46","modified_gmt":"2021-02-17T22:00:46","slug":"how-in-banner-video-ads-can-transform-your-online-sales","status":"publish","type":"post","link":"https:\/\/videoworks-london.co.uk\/video-production-london-uk\/how-in-banner-video-ads-can-transform-your-online-sales\/","title":{"rendered":"How In-Banner Video Ads Can Transform Your Online Sales"},"content":{"rendered":"

<\/a>How In-Banner Video Ads Can Transform Your Online Sales<\/h1>\n

We all know video is peaking every year. We\u2019re consuming more of it and with that there is also an explosion of content. Cisco predicts that more than 82% of consumer online traffic<\/a> will consist of online videos by 2022. Marketing and video marketing have become synonymous at this stage, and moving with this change means adapting to consumer preferences.<\/p>\n

Do enough of your target audience consume video?<\/p>\n

Is it a good idea to allocate part of my marketing to creating video campaigns?<\/p>\n

Will it be worth it?<\/p>\n

The answer to all of these is: yes<\/strong>.<\/p>\n

Now, that we\u2019ve that cleared up, let\u2019s get onto in-banner video ads. First, the different types and then why they\u2019re a brilliant addition to transforming your sales.<\/p>\n

We\u2019ll give you the insights on how to create a banner that truly stands out and connects.<\/p>\n

It\u2019s time to see what benefits lie for your company by creating in-banner video ads.<\/p>\n

<\/a>What is an in-banner video ad?<\/h2>\n

In-banner videos are banners with videos embedded within them. These are short loops that are embedded into a webpage. Say you sell cameras, you can have these ads feature in the middle of a photography blog.<\/p>\n

Viewers respond far better to animated rather than static forms of advertising. Videos, after all, have a higher engagement level compared to text or image. Once viewers decide to click on the ad, they can either expand the video or go to your specified domain.<\/p>\n

Taking the time to create the story that your target want to see and learn more about is the key to making a worthwhile in-banner advertisement.<\/p>\n

<\/a>Types of banners<\/h2>\n

This is a straightforward aspect of IBV (in-banner video). You\u2019ve got three choices:<\/p>\n

    \n
  1. Click to play<\/strong> \u2013 the banner is static until the viewer clicks on it.<\/li>\n
  2. Autoplay with no sound<\/strong> \u2013 video plays on mute until the viewer clicks on the banner.<\/li>\n
  3. Hover to play<\/strong> \u2013 video plays once the user hovers mouse over your ad.<\/li>\n<\/ol>\n

    <\/a>Benefits of banner video advertising<\/h2>\n

    <\/a>Strengthen brand personality<\/h3>\n

    <\/a>There\u2019s so much potential in IBV to capture your brand\u2019s charisma, trustworthiness, creativity\u2026 whatever it is that makes your business unique and worth checking out. Working a dynamic team of video professionals helps you to capture and showcase the standouts of your company, its products and services.<\/h3>\n

    <\/a>Charged on a pay-per-click basis<\/h3>\n

    You\u2019re only charged when a viewer engages with your ad. This works far better than paying for impressions as it ensures you\u2019re only paying for genuine interaction with your brand. However, those impressions still work to extend brand awareness, so it\u2019s a nice benefit on the side.<\/p>\n

    <\/a>Seamlessly fits into the user experience<\/h3>\n

    Take Youtube, for example, you\u2019ll generally fit into relevant searchers. Your content isn\u2019t jarring or intrusive, viewers aren\u2019t peeved by an advertisement that doesn\u2019t fit their interests or needs.<\/p>\n

    This is because the bidding style means that placement is dependent on search queries and keywords. Having this advantage makes it more likely that the viewer will click on your ad \u2013 as long as your content is high quality and engaging!<\/p>\n

    <\/a>Customer retention<\/h3>\n

    Let customers know about a new line drop or exciting advances in your brand. A lot of businesses neglect ad promotions<\/a> when it comes to their established customers. However, it\u2019s important to keep them in the loop and engaged with your brand to extend lifetime value. Obviously, this can be true of all advertising but as we\u2019ve established the power of video leaves a greater impression than the static banner.<\/p>\n

    <\/a>No video length limitations<\/h3>\n

    This differs from instream ads, you know the ones that pop up during a Youtube video?<\/p>\n

    With in-banner, there\u2019s no time limit, just a storage limit. This gives you creative scoe, however, we\u2019d recommend still leaning towards the more conservative end for ends. Anything under three minutes tends to work best.<\/p>\n

    <\/a>Tips on creating an engaging banner video<\/h2>\n

    <\/a>Tell a story<\/h3>\n

    The thing about website banner videos is that they usually only have seconds to catch their viewers\u2019 attention.<\/p>\n

    And the best way to do this isn\u2019t with flashing buttons demanding them to sign up. Instead, open up a story, one that captures the curiosity of your target audience. One that draws them to your site gladly. The power of video allows you to encapsulate a tone, emotion and style with a blend of creativity and video expertise.<\/p>\n

    <\/a>Develop brand recognition<\/h3>\n

    This isn\u2019t just slapping a logo in the corner \u2013 having a recognisable brand takes consistent messaging and themes. You want your customers to recognise your branding within the first five seconds. It\u2019s best not to rush this phase, learn what works, see what competitors are doing, and create a dynamic and unique flow to your content.<\/p>\n

    <\/a>Personalise<\/h3>\n

    Setting up you\u2019re campaign with personalisation in mind is a big trend to stay ahead of in 2021. Create a series of videos and set your campaign so that viewers see different ads depending on their personal preferences and whether they\u2019ve seen your ads before. This creates a dialogue and gathers interest in your brand.<\/p>\n

    Connecting with your customers this way makes it more likely that over time they\u2019ll approach your brand and stay in their mind.<\/p>\n

    Anyone that tells you one ad will cover all your marketing leads is probably trying to pull the wool over your eyes. <\/strong><\/p>\n

    I\u2019m sorry that marketing miracles don\u2019t exist. You can learn more about customer interaction and the power of seven here.<\/p>\n

    <\/a>Format<\/h3>\n

    One of the most common ni-banner video formats is a product release. However, this ad style also works well with testimonials, explainer videos, or just a general insight into your business. Whichever one you choose will impact your connection with a different stage of the consumer funnel. This blog breaks down the different styles and which one best suits your campaign.<\/p>\n

    If you\u2019re looking to create a suite of ads to accelerate brand reach, site visits and conversions \u2013\u00a0then you\u2019ve come to the right place. Videoworks is where good ideas happen, maybe your business can be our next successful client campaign.<\/p>\n

    Here\u2019s where to get in touch.<\/p>\n","protected":false},"excerpt":{"rendered":"

    How In-Banner Video Ads Can Transform Your Online Sales We all know video is peaking every year. We\u2019re consuming more of it and with that there is also an explosion…<\/p>\n

    Continue reading →<\/a><\/p>\n","protected":false},"author":1,"featured_media":1919,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[393,145],"class_list":["post-1918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video-production-london-uk","tag-producer","tag-video-production","has-media","has-thumbnail"],"yoast_head":"\nHow In-Banner Video Ads Can Transform Your Online Sales - Video Production London - VideoWorks<\/title>\n<meta name=\"description\" content=\"Get the inside track with in-banner video ads. 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