{"id":1888,"date":"2020-09-08T13:31:49","date_gmt":"2020-09-08T12:31:49","guid":{"rendered":"https:\/\/www.videoworks-london.co.uk\/?p=1888"},"modified":"2020-09-08T13:37:02","modified_gmt":"2020-09-08T12:37:02","slug":"live-streaming-event-london","status":"publish","type":"post","link":"https:\/\/videoworks-london.co.uk\/live-streaming-video-production-london\/live-streaming-event-london\/","title":{"rendered":"Live-Streaming | Why Turn Your Event or Conference into a Live-Stream Extravaganza"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n

<\/a>Live-Streaming | Why Turn Your Event or Conference into a Live-Stream Extravaganza<\/h1>\n

You know it\u2019s 2020. You know it\u2019s the year that brought everyone to pyjama-bottoms, suit and shirt attire. You might have heard that Zoom way more than doubled their earnings in the first quarter of the year<\/a>.<\/p>\n

None of this is news.<\/p>\n

What you might not be aware of are the core benefits of why livestreaming can make your event really successful. Online events can be exciting\u00a0\u2013 they don\u2019t have to be dull or lacklustre.<\/p>\n

So, here are the five major benefits of livestreaming and how you can apply them to your next event<\/p>\n

<\/a>1. Livestreaming can increase ROI<\/h2>\n

The double whammy of not having to book a venue while also having pretty much limitless capacity is what makes livestreams a good business option. Keep in mind that you\u2019ll need to have a solid IT\/admin team to sort out logistics if you\u2019re going mega.<\/p>\n

<\/a>2. Just open the laptop<\/h2>\n

If someone has to take a plane, train or long bus journey to your event, then it\u2019s taking up more time and costing more money. Livestreaming takes away the obstacles or even any planning on their end. Just rise and shine, drag your coffee to the screen and you\u2019re golden. Having this level of ease makes it far less likely that attendees will get cold feet. Because no matter how incredible your event or conference is, being it informational, entertaining, contact building, meeting your audience on their screens helps a lot in boosting their satisfaction.<\/p>\n

<\/a>3. Room for creativity<\/h2>\n

Your audience has an entire screen dedicated to your event for however long it lasts. This is no small feat\u00a0\u2013 and in no uncertain terms, here is your opportunity to impress. It\u2019s best not to waste this stage on a PowerPoint.<\/p>\n

Using rich content help to pull users in and submerge fully into the online event. You can pre-record high-quality videos. Or design and produce engaging animations<\/a>. These capture your audience and open them up to your business, what it stands for and how it serves its customers. Set up polls or encourage the live chat function. You get the idea \u2013 keep it flowing along with lots of interaction.<\/p>\n

Just make sure you do a dry run. There\u2019s a common misconception that you need to be a computer mastermind to be able to pull off a dynamic livestream event. Really, it\u2019s all in the prep work that will ensure your schedule runs smoothly.<\/p>\n

<\/a>4. Using data to improve your events<\/h2>\n

This one gets me excited. There is so much to learn from a livestream, and a surprising amount of data available if you know what to look for. The art of livestreaming often comes down to pacing. So the more events you do and the more data you gather, the smarter you become at pre-empting what your audience wants.<\/p>\n

5. Get them signed up for more<\/h2>\n

At the end of the event, encourage users to fill out a quick opinion form. And make it enticing; a competition, or a discount. Offer in the form the chance to sign up to your newsletter or a free mini offering. Keep them engaged and provide content that will benefit their lives. Again, you\u2019re never going to regret learning more about your market.<\/p>\n

If you\u2019d like a team of friendly professionals to help you create a livestream that\u2019ll have your audience immediately signing up for the next one, then you can contact us here at Videoworks!<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]Get in touch<\/a><\/span>[\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

Afraid of hosting a paint-drying-on-the-walls livestream? 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