{"id":1879,"date":"2020-08-17T14:31:51","date_gmt":"2020-08-17T13:31:51","guid":{"rendered":"https:\/\/www.videoworks-london.co.uk\/?p=1879"},"modified":"2021-04-30T08:13:45","modified_gmt":"2021-04-30T07:13:45","slug":"video-production-trends-2020","status":"publish","type":"post","link":"https:\/\/videoworks-london.co.uk\/news\/video-production-trends-2020\/","title":{"rendered":"The 7 Biggest Video Production Trends During COVID-19"},"content":{"rendered":"

<\/a>The 7 Biggest Video Production Trends During COVID-19<\/h1>\n

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Video has never been more important. The Facetime calls to grannys and granddads have helped to ease the sting of isolation. All of us have experienced the call to rally our resilience and get through this together. Many of these messages have hailed from the power of compelling video content.<\/p>\n

Businesses have also created videos not only to stay in touch with their customers but to expand their reach and send essential messages of safety and hope during the pandemic.<\/p>\n

One thing is certain\u2013 the economy is going to take a battering over the next couple of years. Hopefully, the incentive packages will help companies to get back on their feet. But companies are getting creative and thinking outside the box for themselves. This list contains companies that make content creation during COVID look like a stroll through the park.<\/p>\n

As internet use has spiked by 70 percent<\/a>, it\u2019s a great time to get a video campaign out. Here are some of the video production trends that are really connecting with people as they live in this strange dystopian-like time.<\/p>\n

<\/a>1. Live-streaming events through social platforms<\/h2>\n

Here lies the biggest change in video production. Live events were not all that commonplace before, but they have become pillars in modern marketing these past few months. The demographic of people who partake in live events is also broadening. Plus, the moment to moment interactions is an incredible way to connect with your audience.<\/p>\n

Once everyone suddenly wasn\u2019t able to interact with the world in the way they once did, people naturally found alternatives. For instance, when Italy became the epicentre of the virus back in March, Instagram Live views doubled in just one week. It just goes to show how human adapt and find ways to cope, even when faced with months of isolation.<\/p>\n

Live broadcasts on social media have been used from everything from the massive trend of live workouts, to live, unscripted gardening shows and yoga classes. These trends are unlikely to go anywhere quickly, as although a lot of people are eager to return to normality, learning from home has brought with it a slower lifestyle that many are hoping to take with them even as the world opens back up.<\/p>\n

<\/a>2. Lockdown\u2019s shown that video production isn\u2019t everything…<\/h2>\n

Before we get into any of the other points, people have something essential in video production during this lockdown. And it\u2019s this \u2013 content is what people are craving and not all of the bells and whistles. Obviously, with social distancing, it\u2019s impossible to have the production scale that we saw in 2019. And guess what? People are enjoying clips more than ever. Think Tik Tok. Those videos are hardly masterpieces in cinematic art \u2013 and yet the app enjoys 800 active users worldwide.<\/a><\/p>\n

So if you\u2019re thinking of putting your video campaigns on hold until things pick up again, perhaps think again.<\/p>\n

<\/a>3. Animation<\/h2>\n

Before the coronavirus, animation was a vastly underestimated and under-utilized storytelling medium. The flexibility and endless opportunities to make your ideas come to life make animation a rich tapestry that instantly creates moods and tones from the first scene that are hard.<\/p>\n

The Canadian government created a lego animation thanking Canadian children on their commitment to tackling the coronavirus. This masterpiece is such a wonderful example of how animation works to tug at the viewer\u2019s heartstrings.<\/p>\n