{"id":1874,"date":"2020-05-17T14:17:17","date_gmt":"2020-05-17T13:17:17","guid":{"rendered":"https:\/\/www.videoworks-london.co.uk\/?p=1874"},"modified":"2020-08-17T22:23:06","modified_gmt":"2020-08-17T21:23:06","slug":"software-live-demos-as-animation","status":"publish","type":"post","link":"https:\/\/videoworks-london.co.uk\/software-product-video\/software-live-demos-as-animation\/","title":{"rendered":"Why Your Software Live Demos Will Benefit from Animation"},"content":{"rendered":"<h1><a id=\"post-1874-_p99jrgbreb0z\"><\/a>Why Your Software Live Demos Will Benefit from Animation<\/h1>\n<p>Creating a live demo for your SaaS has some key benefits. First off, it\u2019s going to give a strong visual on how your product solves problems, streamlines processes and makes for a more efficient running business. Whatever area your SaaS is designed to improve, <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2020\/01\/24\/13-unique-ways-a-business-can-use-video-to-engage-its-audience\/#6a6c3f52709d\">quality animation helps to engage your audience<\/a> and build brand awareness.<\/p>\n<p>And here\u2019s how you can create an animated live software demo that stands out and showcase the solutions you provide in five steps.<\/p>\n<h2><a id=\"post-1874-_ni32nthwvgv\"><\/a>1. Decide whether to hire or DIY the project<\/h2>\n<p>If you\u2019re on a tight budget, there are apps available to design and create your own animation. If you\u2019re looking to skip the steep learning curve and hire a team, then they can work with you to ensure you create a visually stunning end product.<\/p>\n<h2><a id=\"post-1874-_5d1ebhbec5yf\"><\/a>2. Start with the storyline, then the script<\/h2>\n<p>A lot of SaaS can go wrong out the gap by jumping headlong into the script. However, what you need to realise is that the best live demos aren\u2019t listing out benefits but telling a story. By weaving in the pain points of your clients and your solutions within even a simple plot makes your service more entertaining but also, crucially, more memorable. So it\u2019s best to start with the angle you want to take, whether it\u2019s a customer scenario or something quirkier and then you can starting filling out the script.<\/p>\n<h2><a id=\"post-1874-_68u9cseoijra\"><\/a>3. Choose your animation style<\/h2>\n<p>We have a whole article dedicated to animation types for you to check out \u2013 but essentially, you\u2019ll be choosing between:<\/p>\n<ul>\n<li>Motion graphics<\/li>\n<li>3D animation<\/li>\n<li>2D animation<\/li>\n<li>Whiteboard<\/li>\n<li>Typography<\/li>\n<\/ul>\n<p>All of these have specific benefits; some lend themselves to simplifying complex or dense information (whiteboard and typography). Other types come into their own when you want the demo to capture their imaginations and showcase how your SaaS can make a difference to businesses. More info about animation styles with examples can be found <a href=\"https:\/\/www.videoworks-london.co.uk\/news\/animation-for-business-marketing\/\">here<\/a>.<\/p>\n<h2><a id=\"post-1874-_j85yfpw1meya\"><\/a>4. Stir emotions<\/h2>\n<p>Even in the B2B industry, emotions play a part in the buying process. If you\u2019re marketing to high-stress accountancy practices, then leveraging relaxing music and a calm narrator will portray your software as one that is going to reduce their workload by taking care of tasks in a user-friendly way. Think about the emotions you want your audience to feel and how you can build these into your animation.<\/p>\n<h2><a id=\"post-1874-_o0o4d8h4n2ay\"><\/a>5. Integrating your animations with the live demo<\/h2>\n<p>Animations during a live demo might seem like a complex process or an unnecessary complexity that\u2019s going to glitch last minute.<\/p>\n<p>So why bother?<\/p>\n<p>Essentially, you&#8217;re amplifying what your SaaS does best. Animated videos speak can showcase your understanding of your customer&#8217;s needs. Along with the increased engagement levels you can expect, it also sets a standard for your SaaS.<\/p>\n<p>Give your team some time to practice your talk, setting up a system that makes the transition to join the speaker and animation aspects together seamlessly.<\/p>\n<p>Whether you\u2019re looking to create an animated product showcase video or customer solutions animation, then you can get in touch with us here at Videoworks so we can create the perfect animated video for your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why Your Software Live Demos Will Benefit from Animation Creating a live demo for your SaaS has some key benefits. First off, it\u2019s going to give a strong visual on&#8230;<\/p>\n<p><a rel=\"bookmark\" class=\"more-link wolf-button border-button-accent-hover\" href=\"https:\/\/videoworks-london.co.uk\/software-product-video\/software-live-demos-as-animation\/\">Continue reading &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1875,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[365],"tags":[367,366,368,145],"class_list":["post-1874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-software-product-video","tag-software-animated-video","tag-software-product-video-production","tag-software-video-presentation","tag-video-production","has-media","has-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Your Software Live Demos Will Benefit from Animation - Video Production London - 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