{"id":1866,"date":"2020-08-17T14:07:19","date_gmt":"2020-08-17T13:07:19","guid":{"rendered":"https:\/\/www.videoworks-london.co.uk\/?p=1866"},"modified":"2020-08-17T14:11:16","modified_gmt":"2020-08-17T13:11:16","slug":"animation-for-business-marketing","status":"publish","type":"post","link":"https:\/\/videoworks-london.co.uk\/news\/animation-for-business-marketing\/","title":{"rendered":"5 Best Types of Animation for Marketing Your Business"},"content":{"rendered":"<h1><a id=\"post-1866-_kw335h8zxyfs\"><\/a>5 Best Types of Animation for Marketing Your Business<\/h1>\n<p>Your animation\u2019s format is one of the first things to consider, along with the purpose and the concept of your animation for business marketing. We\u2019ll be diving into each of the five major animation types and why it might be the best fit for your next project.<\/p>\n<h2><a id=\"post-1866-_b9uh9j20v52p\"><\/a>1. Motion Graphics<\/h2>\n<p>The most commonly used by businesses these days, motion graphics is perfect for when you have a decent amount of information that needs to come across clearly. Motion graphics takes this in its stride, making dense topics come to light in an entertaining way. This style tends not to revolve around characters and storylines as much as the other alternatives. A strong voiceover accompanied by appealing graphics really helps to amplify your message. If you\u2019re looking for a format that will fit your next explainer video or product launch, then this is a great option.<\/p>\n<p>Hubspot\u2019s video here is one to watch \u2013 they are giving their audience valuable advice along with a free signup at the end, so we can see that they are working to attain prospective customers:<\/p>\n<p><iframe data-src=\"https:\/\/www.youtube.com\/embed\/uESw6eWsin8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2><a id=\"post-1866-_l503ilmctviu\"><\/a>2. Whiteboard Animation<\/h2>\n<p>This means of animation involves the appearance that the video\u2019s text and graphics is being drawn onto a surface. You\u2019ve probably seen quite a few of these and that in itself comes with its challenges. Although extremely useful in relaying information, it\u2019s essential that you\u2019ve got a strong concept as many are lacklustre, to put it politely.<\/p>\n<p>That being said, here\u2019s one by Blue Zones that shows the engagement potential of a whiteboard animation done well:<\/p>\n<p>&nbsp;<\/p>\n<p><iframe data-src=\"https:\/\/www.youtube.com\/embed\/XagRjFv9oE0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<h2><a id=\"post-1866-_cbnxfvg2iob1\"><\/a>3. 2D Animation<\/h2>\n<p>The grandfather of animation, Disney\u2019s classics pop into the mind when we talk 2D. Invented in 1880, the medium is still used both in the entertainment and marketing industries. If you\u2019re looking to capture a story and stand out from traditional advertising, especially if nostalgia is at the centre of your concept, then 2D is an excellent option.<\/p>\n<p>Here is a wonderful example of what can be achieved in a 2d advert made by Airbnb:<\/p>\n<p><iframe data-src=\"https:\/\/www.youtube.com\/embed\/BpAdyFdE3-c\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<h2><a id=\"post-1866-_jeyescvcvl32\"><\/a>4. 3D Animation<\/h2>\n<p>Again, we\u2019re drawn back into Disney here, but instead, we\u2019re thinking of their latest collection of movies \u2013 Frozen, Brave, Moana. 3D is a more contemporary option, and like 2D, the style lends itself for storytelling, characters and emotion-based ads. The flexibility of playing with the lighting, textures and overall style of this mode means that you can make the end product visually stunning and on-brand. That\u2019s why it lends itself so well to brand awareness ads.<\/p>\n<p>This beauty by Erste Group shows the potential of a 3D animated ad:<\/p>\n<p><iframe data-src=\"https:\/\/www.youtube.com\/embed\/Icx7hBWeULM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<h2><a id=\"post-1866-_by1hrbgypr4k\"><\/a>5. Typography Animation<\/h2>\n<p>Also known as kinetic typography, this is an animation technique that mixes motion and text to express ideas using video animation. This style is perfect for showcasing your brand\u2019s offerings or product launches. It also works well with the sound off, which suits the predominantly mobile-first internet users.<\/p>\n<p>Spotify\u2019s typographic animation shows how compelling and entertaining this format can be:<\/p>\n<p><iframe width=\"560\" height=\"315\" data-src=\"https:\/\/www.youtube.com\/embed\/aPx9r4OsrzM\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p>If you\u2019re looking to engage your audience, grow your reach and pile up on those conversions, then you can <a href=\"https:\/\/www.videoworks-london.co.uk\/contact-video-producers-london-uk\/\">get in touch with us here at Videoworks<\/a> so we can create the perfect animated video for your business.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>5 Best Types of Animation for Marketing Your Business Your animation\u2019s format is one of the first things to consider, along with the purpose and the concept of your animation&#8230;<\/p>\n<p><a rel=\"bookmark\" class=\"more-link wolf-button border-button-accent-hover\" href=\"https:\/\/videoworks-london.co.uk\/news\/animation-for-business-marketing\/\">Continue reading &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1867,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[280],"tags":[],"class_list":["post-1866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","has-media","has-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - 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