{"id":1849,"date":"2020-02-14T11:45:49","date_gmt":"2020-02-14T11:45:49","guid":{"rendered":"https:\/\/videoworks-london.co.uk\/?p=1849"},"modified":"2020-02-18T14:37:34","modified_gmt":"2020-02-18T14:37:34","slug":"explainer-video-production-london","status":"publish","type":"post","link":"https:\/\/videoworks-london.co.uk\/news\/explainer-video-production-london\/","title":{"rendered":"The Benefits of Video Explainer Production"},"content":{"rendered":"<h1>Explainer and Animation Video Production London<\/h1>\n<p>In this article, we\u2019re going to walk you through what your business can gain from having high-quality explainer videos as assets for your brand. We\u2019ve cherry-picked the best explainer videos and show you <em>why<\/em> these videos performed so well for the brand. Gaining insights and inspiration from successful videos will help kickstart your brainstorm so you can create a truly exceptional explainer video that enriches your content library.<\/p>\n<h2>So what exactly is an explainer video?<\/h2>\n<p>In a nutshell, <strong>explainer videos are short online marketing videos<\/strong> that feature a narrator who concisely explains and educates users on your product or service.<\/p>\n<p>There\u2019s definitely a debate on whether explainer videos are exclusively animated or not. Saying this, our take is that it can also be live-action, a whiteboard style or a blend of any of these. What\u2019s important is that the video doesn\u2019t just convey a brand image but explains some aspect of your business.<\/p>\n<p>These videos are really effective when nestled on a site landing page as viewers <a href=\"http:\/\/www.virtuets.com\/45-video-marketing-statistics\/\">retain 95% of a message<\/a> when they watch it in a video compared to 10% when reading it in text.<\/p>\n<h2>The benefits of explainer videos<\/h2>\n<ul>\n<li><strong>Increases conversions<\/strong> \u2013 it\u2019s a great way to attract and engage your audience. Know that customers are<a href=\"https:\/\/topexplainers.com\/how-effective-are-explainer-videos-statistics-and-how-to-step-by-step\/#How_Effective_Are_Explainer_Videos\"> 64 percent more likely to purchase<\/a> from you after watching an explainer video.<\/li>\n<li><strong>Alleviates demand for customer support <\/strong>\u2013 explainer videos<strong> reduces the customer\u2019s need to contact <\/strong><a href=\"https:\/\/www.jeffbullas.com\/need-animated-explainer-video-business\/\"><strong>customer support <\/strong><\/a><a href=\"https:\/\/www.jeffbullas.com\/need-animated-explainer-video-business\/\">by no less than 47%<\/a>! This also improves your brand loyalty, as providing quick and easy solutions for your customers<strong> increases customer retention.<\/strong><\/li>\n<li><strong>Shows you\u2019re customer focused <\/strong>\u2013 video content, especially when explaining a topic, is the preferred medium. The furious pace of modern living, endless social media feeds and inescapable ad consumption has decreased the population\u2019s attention spans. Your job isn\u2019t to make your audience sift through 5,000-word articles when you can explain it in a fun 5-minute video. Make your company a joy to interact with.<\/li>\n<li><strong>Multiple functions<\/strong> \u2013 there are so many different utilities that an explainer can be used to build your brand. Harrison, in a Forbes article, mentions the following <a href=\"https:\/\/www.forbes.com\/sites\/kateharrison\/2018\/04\/06\/what-you-really-need-to-know-about-explainer-videos\/#3e6b29716f02\">explainer video categories<\/a>, which we\u2019ve expanded upon below.<\/li>\n<\/ul>\n<h2>Types of explainer videos<\/h2>\n<p>These are the most common explainer videos that we make for our clients:<\/p>\n<ul>\n<li><strong>Benefits video<\/strong> \u2013 this is the show and tell video, a chance to prove to prospects the value that your brand can bring to them. These feature well on a landing page and can be repurposed for social media marketing. Win-win!<\/li>\n<li><strong>Testimonial videos<\/strong> \u2013 brand loyalty is crucial, and showing that you have plenty of it really bolsters your company. This speaks much louder than a written review, as this takes satisfied customers a few seconds to draft. A testimonial video shows that your customers are willing to spend a couple of hours in their day to help out your brand. You\u2019ve clearly done something right if this is the case!<\/li>\n<li><strong>FAQ videos <\/strong>\u2013 These videos answer all common questions and save time. The beauty of this \u2013 and we do it with our own clients\u2013 is that you can add more content when new questions pop up for your customers.<\/li>\n<li><strong>Demo videos<\/strong> \u2013 slightly different from \u201chow-to\u201d videos as it gets into the finer details of your product\/service.<\/li>\n<li><strong>\u201cHow To\u201d videos <\/strong>\u2013 perfect when launching a new product or service. Not only does it show your customers how to get the most out of your product\/service, but you can also highlight your support catalogue to potential customers.<\/li>\n<\/ul>\n<h2>Best explainer videos examples in 2020<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h3>Airbnb: \u201cThat\u2019s Why We Airbnb\u201d Series<\/h3>\n<p>This is the <strong>ultimate testimonial video series<\/strong>. The brand created videos from a diverse range of Airbnb users so that their audience can view their platform through a relatable and very satisfied customer. This one targets families looking to travel and incorporate organic education with their children along the way:<\/p>\n<p>At the time of writing this, this high energy, feel good Youtube clip has almost <strong>8 million views<\/strong>. What\u2019s interesting to note is that their Youtube channel has a following of 208K, which shows that <strong>a really high-quality testimonial video has the potential to reach 37 times the brand following<\/strong>. Not bad![\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div  class='wolf-video-container'><iframe title=\"The Govandes | That\u2019s Why We Airbnb | Airbnb\" width=\"740\" height=\"416\" data-src=\"https:\/\/www.youtube.com\/embed\/3s2a-9hYKbQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2><span lang=\"EN\">Paypal<\/span><\/h2>\n<p>Here\u2019s an animated video titled \u201cHow to Send Mobile Payments (Paypal)\u201d that does exactly what it says on the tin. It\u2019s an incredibly minimalist aesthetic \u2013 which is just what people need when trying to grasp a new service and also shows how their product can be used to make everyday life just a little simpler.<\/p>\n<p>The blend of live-action and animation flows seamlessly, and the end product is a video that explains in 45-seconds what would take considerably more time if the customer had to retrieve the answer from customer service.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div  class='wolf-video-container'><iframe title=\"How to Send Mobile Payments (PayPal)\" width=\"740\" height=\"416\" data-src=\"https:\/\/www.youtube.com\/embed\/M9lbTxgcg2U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;]<div  class='wolf-video-container'><iframe title=\"DollarShaveClub.com - Our Blades Are F***ing Great\" width=\"740\" height=\"416\" data-src=\"https:\/\/www.youtube.com\/embed\/ZUG9qYTJMsI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h3>Dollar Shave Club<\/h3>\n<p><span lang=\"EN\">This video is absolute genius. Whoever wrote the script needs a raise, a trophy and a pat on the back. The 90-second benefits video managed to make all other razors on the market out to be useless, overpriced gizmos that funneled most of the costs into celebrity athletes. It\u2019s <b>funny, tongue-in-cheek, full of personality<\/b>, and does a great job in building brand trust. Did I mention it has over 26 million views and 9,000 comments?<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;]<div  class='wolf-video-container'><iframe title=\"How Iris Scott made a career finger painting | My Shopify Business Story\" width=\"740\" height=\"416\" data-src=\"https:\/\/www.youtube.com\/embed\/Cobe33cTbPs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h3>Shopify<\/h3>\n<p>This testimonial video immediately gets straight to its brand mission: supporting independent businesses. Emotions are at the forefront of this video \u2013 you can see that it\u2019s much more concerned with evoking feelings than showcasing the functionalities of their SaaS, and it\u2019s one of their most viewed videos on Youtube. What this video shows us is the power of this medium. Sounds, lighting, tones, set, and so much more can be utilised to conjure up a powerful, emotive image and personality for your brand.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Get in touch with London&#8217;s leading explainer video production company! So there we have it! If you\u2019re looking for a high-end explainer video, you can <a href=\"https:\/\/www.videoworks-london.co.uk\/contact-video-producers-london-uk\/\">get in touch with us<\/a> and discuss how we can increase your reach as well as your conversions.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explainer and Animation Video Production London In this article, we\u2019re going to walk you through what your business can gain from having high-quality explainer videos as assets for your brand&#8230;.<\/p>\n<p><a rel=\"bookmark\" class=\"more-link wolf-button border-button-accent-hover\" href=\"https:\/\/videoworks-london.co.uk\/news\/explainer-video-production-london\/\">Continue reading &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1852,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96,280,56],"tags":[357,358,245,246],"class_list":["post-1849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animated-explainer-video-london-uk","category-news","category-video-production-london-uk","tag-animated-video-production","tag-corporate-animation-video-production","tag-explainer-video-production","tag-motion-graphics-video-production","has-media","has-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - 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