Category Archives: Video Production

How to Setup and Shoot an Interview

Most top corporate video ideas circle around the interview style video. There are many different ways our Boston Videographer like to set up their interview. Setting up an interview has to do with the placement of different equipment. You have to decide the best lighting, direction, and background for your shot. Using these tips you can set up and shoot your interview .

Place the Chair

video production interview set up One of the first steps when setting up your interview is choosing where your subject is going to be. The placement of the subject with be the main focus of your shot. Behind them should have a nice background that features something that represents the topic of the video. Another big piece that comes with placing the chair is deciding which was the subject will be facing. In interviews you want the subject to be looking next to the camera instead of straight toward the camera. When you place the chair it will determine where you need to set up the lights and other equipment around the room.

Set the Lights

The best lighting for interviews is three point lighting. Have your main key light head on facing the subject. This allows you to illuminate the subject, while using diffusion will make the light not so harsh. Use a fill light to cancel out the shadows that the key light may be casting. Shadows can be distracting in an interview, so it is important to get rid of most if not all of them. Your last light should be facing behind the subject to add to the background. Setting up the lights is important, because you want them to be positioned to highlight the subject, while also not being in the shot. Make sure to tape down any cords that may stick up as well. Keeping the equipment organized will help the shoot run smoothly.

Start the Conversation

video production interviewAn important part of an interview is to make sure the interviewee is comfortable in front of the camera. The best way to start an interview is to get the interviewee to start talking about themselves. Starting a conversation about their lives and moving into the subject of the video is a good way to get them talking more natural. Make sure the interviewer is prepared with questions that are clear and easy to understand. It is also a good idea to allow your interviewee to see the questions before but make sure they don’t script their answers. Scripting interview answers makes it seem too forced, and you want to it to be natural and intriguing.

Interviews are a great video type to help inform your audience about your company. Skillman Video Group has worked with many companies to help create wonderful interviews. Using these tips you can create an interview to the standard of many Boston Video Production Companies.

Skillman Videography Group LLC specializes in Boston video production. Call us anytime at 1-800-784-0140

Top 3 Jobs of a Video Producer

What are the Roles and Responsibilities of a Video Producer?

A Video Producer is a very important member of a crew. They have many responsibilities and roles throughout the whole process of the video production services. From planning to post production, the producer is making decisions and making sure everything gets done. There jobs are involved with every field within the video shoot. There are many members of a video team that take part in creating the successful final product. The video producer works with each of the other crew members to make sure everything runs smoothly. They oversee the whole project from start to finish. Here are some of the big roles men and women video producers play…

1. Client Contact and Budgeting

what are the roles and responsibilities of a video producer?The Video Producer is the middle man between the client and the rest of the crew. It is one of the first roles the producer plays but stays constant throughout the whole shoot. If there is any questions or concerns that the client might have, it is the producer’s job to answer them. There will be a lot of back and forth between the client and producer to plan the shoot before it even happens. Depending on resources and money ,it is up to the producer to make sure that the client gets everything they want within their budget. It is very common for the producer to have to go back to the client and tell them they might need to change things around to stay within budget. The Producer acts as a medium between the creative team and client. There will be some back and forth to determine whether the creative team needs more or the client has provided enough. The number one goal is to keep the client happy while helping them create their vision on screen. The Producer takes the time to make sure everything is how it should be and the client is happy.

2. Managing shoot day logistics

On the day leading up to the shoot, and on the actual shoot date, the producer is in charge of all the logistics. The crew will be hired through the producer. It is up to the producer to make sure everyone has the call sheet and is on the same page. Scheduling the shoot day is very important, because you want to make sure everything is written up before hand to ensure a  smoother day on set. The Producer is also in charge of making sure everything is on set; including, costumes, props, actors, and crew members The Producer oversees it all.

3. Reviewing Post Production Progress

what is the role of a video producer?

Once the shoot is over the job of most of the crew is over, but not the producer. The producer plays a big part in editing and reviewing the work to make sure it will be what the client wants. They will assist in revising the final product, and choose the scenes that should be added or taken away. Another big part of the Producer’s post production job is time management. Making sure everything will be completed in the amount of time given is important for your client’s happiness.

There are many roles a producer plays in the video production services. Each job is important to the flow and success of the video shoot. There are many other positions and crew members that help throughout the process as well. Skillman Video Group has an amazing Women Video Producer in Boston. Christina Skillman makes sure that everything is set so she can play every role as a Producer for her Boston Video Production Company.

Skillman Videography Group LLC specializes in Boston video production. Call us anytime at 1-800-784-0140.

Video Production Services: Creating the Perfect Video Pitch

How-To Create The Perfect Video

Like any presentation or project, you want to prepare it to be the best. Creating a video concept involves a few steps. Once you have the perfect concept, the Video Production Services will help you turn it into a motion visual , but it all starts with the idea. You want it to speak to your target market. We have seen and created many video pitches. Whether you are brainstorming for your small town business or corporate video ideas, you will have to go through the same steps of preparation. You always want to start thinking of the ‘end goal’, which should be to sell without selling. Check out these steps to creating a great Marketing Video Pitch!

How-To Create a Marketing Pitch

Step One:

set up video production blog construction Ask yourself these questions…

  • Who is your audience?
  • What is your message?
  • What is your budget?
  • What resources do you have?
  • What is your time frame?

It is important to figure out what constraints you have before you begin planning your video.Your constraints will be based off of how you answered the questions. You may not have certain equipment, the ability to use animations, or even costs that act as your constraints. If you know everything you have and don’t have, you will be able to easily determine what you can and can’t do. If you don’t have the ability to create animations, that should not be a key element of your video. You create based on what you have, so your Marketing Video Production Services has to work around your constraints.

Step Two:

Develop an idea based on what you know you have and can do. Your idea needs to have a purpose to get your message across. Take the message you decided on, and find a way to tell it as a story. Use your creativity to develop a fun way to speak to your audience through Video. Whether you decide to create an interview, documentary, or a commercial to market your company, be clear and concise about your idea, and use it as a base for the next steps.

Step Three:

Script it. Take your idea and run with it. Create a script that works for your idea, and stays with your message. Answer all the questions that you hope the video answers, and make sure it flows. You want the script to sounds fluid with your message and concept. The script won’t just decide what is said in the video, but where it might take place and how they might act. The script is important, because it will decide the tone of the video as a whole. Sometimes you won’t even have a script. If you are creating an interview, this step would be dedicated to creating questions that you might want to ask. By the end of this step you will know exactly what your video will be like, and have your message down. 

Step Four:

If all goes well on the first three steps, and you have come up with the perfect idea, it is time to start planning the production. This is the stage where Video Production Services plays a big part in helping you create your final product. From scheduling the shoot date, to editing the final product, this idea of yours will be brought to life through the camera. Go back to all those questions you originally asked yourself, and make sure everything is what your company needs. You know your audience, and the marketing video should speak to them.

This project will be the next part of your company’s Video Production Marketing Strategy, you want it to fit perfectly. Make sure to spend time creating your idea, and developing it into a real vision of work. Follow these steps, and get to work. It’s never too early to start brainstorming, so get creative and develop something awesome. Just remember; the key to making a great marketing video is to sell without selling!

Skillman Videography Group LLC specializes in Boston video marketing. Call us anytime at 1-800-784-0140.

Video vs. Film: What’s the Big Difference?

Film is a big word in the entertainment industry. The word is used as both a noun and a verb, to describe the creating motion visuals. At the start of moviemaking and photography, everything was all about film. It was the only option at one point. In today’s world, the advances in technology have allowed more than just film as an option. Although video is a big part of the industry today, it is overlooked and people still describe it as film. Film and Video are two different ways of recording visual movement. When people think of video, they most likely go straight to thinking about the big screen in the entertainment industry, film. Our Boston Video Production Company works with video, and we want to prove to your there is a difference between Video and Film. Check out some of the major differences below:

Latitude

The overexposure or underexposure of light on a certain area through the camera, has to due with the Latitude of the shot. Film always had a broader exposure latitude than video. In the corner of a take that may not get enough light, film is still able to make out figures and colors, whereas with a video camera it was harder to do so. On video, the corner might have come out as completely black. This allowed people using film to play with light more, which was good for cinema. However, Video has been updating through the years and has been decreasing the gap. Video continues to enhance, allowing them to capture more light with a broad exposure latitude.

Cost

Video Production camera shotsAs defined by Google dictionary, film is; “a thin flexible strip of plastic or other material coated with light-sensitive emulsion for exposure in a camera, used to produce photographs or motion pictures.” Each second of screen time is equivalent to 24 frames of film, and with the rate of $2 per 24 frames, the cost of your shoot will be very expensive. The digital side of Video Production Services, where we stand with Video, is much more affordable. Digital makes it easier and faster to create and upload shots of moving visuals. The roll of film needs to be developed chemically which makes it more expensive. The advances in technology that allow you to use a digital chip makes it easy to upload the takes, instead of needing to develop.

Color

The color depth includes brightness, shades, and more. Before Video became more advanced due to technology, Film had a better depth of color. Due to the better exposure to light, the color came across more clear than video. The possible colors were a larger selection on film than video, but now video has the ability to capture many more colors than it could before. The light exposure is much better, allowing for more colors to been seen and recorded. The human eye sees the most color, which is why sometime when you have seen something on video or film it might come across different than in real life.

Technology has done a lot for Video throughout the years. Today almost everything is recorded on video, but everyone still uses the “film” term to describe it. Film is actually outdated; with the digital world sweeping the industry, video is the big thing. It is actually incorrect to say that you are being “filmed”, with the cameras all being digital you are being recorded on Video not Film. As a Video Marketing Company, our work wouldn’t be what it is today without the advancements in Video. We love to see how it has changed throughout the years and become the top of the industry.

Skillman Videography Group LLC specializes in Boston video marketing. Call us anytime at 1-800-784-0140.

Our Recent Pomona College Shoot

Best Boston Video Production companies

Skillman Video Group took part in a short shoot for Pomona College at M.I.T. last week. They heard of our Video Marketing Company through our long standing relationship with M.I.T.. We were given a conference room in the Sloan Laboratories for Friday the 20th. Once we maneuvered our way through the construction to our room, it was time to start setting up. It was going to take some work to make this small blue walled room look more intriguing for the camera. With the shades down, there was one nice streak of sunlight coming through against the blue walls that was perfect to enhance the plain blue walls.

Video Production Lighting Setup

setting up the diffusion and key light

holding the diffusion sheetThe setup process is a lot of choosing and moving things around to make sure it is in the right place. Once we decided where the interviewee was going to sit, which was right in front of the nice streak of sunlight, we started to place the lights around the chair. The key light was placed to the right of the chair in front of the windows. To soften that light we used a 42×42 inch diffusion sheet. Not knowing what the interviewee was going to look like when we first arrived, it was hard to choose how to best set up. Our job is to make them look their best through the camera. Which is why we chose to use the diffusion, because it is best to soften the light for interviews. The Fill light we used was a high quality LED from Denmark. It helped reduce the contrast of the room. We had two microphones set up, one attached to the interviewee and the other on a stand in front of him. We wanted to make sure his voice would stand out over the construction going on outside. That was also the deciding factor of where the microphone stood, because we didn’t want to catch the noises from outside.

There is a lot that goes into setting up for a shoot, and you have to be prepared for anything. Which means you have to have everything with you that you may need. Chuck, our awesome Boston Videographer, has a bag, quite like Mary Poppin’s, that he keeps everything he might need in. It is better to show up with way more than you need, than forget an important piece. As a Top New England Video Production Services, we want the best for our clients and to make sure we come prepared!

Skillman Videography Group LLC specializes in Boston video marketing. Call us anytime at 1-800-784-0140.

Our Most Recent Corporate Video Shoot

Top Corporate Video Production Shoot

Last Friday, SVG was on set to film a corporate video in collaboration with Wells Fargo. SVG was hired to shoot a series of videos for the company’s “Customer Business Stories,” which is meant to advertise the small businesses that Wells Fargo represents. For this particular video, the set was at a Boxborough veterinary clinic, where we interviewed the founder and owner, as well as shot extensive amounts of B-roll to layer over the footage. In order to produce a successful video, SVG brought in the help of a professional Boston video crew.

Professional Video Equipment

There were two Sony FS7 cameras set up, one for a wider shot, and one for a closer shot of the talent. They were the two primary cameras used on set. Then, in order to shoot the B-Roll, the professional videographers on set used shoulder rigs and mobile tripods to get shots of the animals at the clinic, the facilities, external shots of the building, and the doctor performing various actions, such as lecturing, performing checkups, and brushing the pet’s teeth. One of the plans for B-Roll footage was to attach a GoPro to one of the dogs in order to get a POV shot.

The Audio Equipment

For the audio setup during the interview, a shotgun microphone was placed above the talent just outside of the shot, which made sure that her voice was picked up clearly and in a reasonable decibel range. For extra coverage and clarity, a lavaliere microphone was attached to her clothing. An audio booth was set up towards the back of the room so that the crew member, with the use of headphones, was able to gauge the varying levels and clearness of the talent’s voice. Moreover, the audio had to be directed three ways, which is called a video village. The audio had to be sent to the two FS7 cameras, and then to the actual audio recording device.

Lighting for Production Shoots

For this particular interview, there was an extensive lighting setup. Several LED lights –Lite Softboxes — were used to counteract the backlight, which was coming in through the window behind the talent. The key and fill lights were strategically placed so that the interviewee was evenly lit, which gave the video a professional look. Since LED lights are quite harsh, it was important to diffuse some of the light and reflect it elsewhere. For the B-Roll, there was a battery powered mobile LED box, which was used as needed when moving around the hospital.

In order to produce a successful video, every element of the production process has to be harmonious and planned with great detail. While the set had not been seen until the actual day of shooting, and while there was some troubleshooting with regard to positioning certain lights, there was still a cohesive plan that coordinated with the schedule. Every member of the crew was aware of their respective on-set roles, which made for an incredibly adept day of filming.

Skillman Videography Group LLC specializes in Boston video marketing. Call us anytime at 1-800-784-0140.

My Brand Video Shoot at SVG

As a Film and Television major at Boston University, most of my assignments include video planning, production, and editing. However, producing a video for SVG is different because I must always keep in mind that I am speaking on behalf of SVG’s brand, and not my own vision. When I saw the work that previous interns had done, I was struck by how they were able to combine wit, humor, and professionalism. In the weeks leading up to shooting, I was struggling to figure out how I could also incorporate these elements, until I decided to take a more personal route.

The discovery process for this project consisted of a Q&A discussion about SVG’s history and brand identity. While I have been on a few shoots, and have witnessed the discovery process firsthand, doing it myself asserts its importance, and how much efficiently a project can be completed when there is a pre-existing communication between the subject and the producer. The answers from the interview are going to be a voiceover over various shots of the city, in order to emphasize SVG as a company centralized in Boston. On the actual day of shooting, which was last Friday, I gathered about half of the B-Roll that I plan to accumulate, so that it can be playing simultaneously with the voiceover. While the voiceover provides the information, the B-Roll presents nice visuals which make SVG’s message real and tangible. This brand video is a good example of how video is used to tell a story, and how it can convey a message that attracts a wider audience, one that people are able to relate to.

By optimizing the video, I can finally grasp the importance of SEO and social media marketing.  Disseminating the video through Facebook, Twitter, Instagram, and YouTube, it has a high chance of reaching our primary audiences, as well as potential clients who are drawn to SVG’s history and overarching message – which is explicitly stated in the video.

 

Skillman Video Group LLC is a Boston video production company. Call us anytime at 800-784-0140.

What Should Be In Every Videographer’s Bag?

Video Production Equipment List

For every professional videographer, there are a few tools that are instrumental to the production of a successful video. Aside from the camera, which is the most important part, there are supplies that stabilize the equipment, adjust the lighting, and make the set a maneuverable, overall safer place for the crew. Regardless if it is a corporate video shoot or a music video, here are the pieces every videographer needs to have in their bag:

Tripod

In addition to making a shot look stabilized and professional, a tripod also makes the camera’s movements smooth and precise. Keep in mind that there are tripods for photography and shooting video. A video tripod has fluid pan and tilt head features that allow the camera to move in various directions, while a photography tripod is stationary.

External Microphones

Most video cameras have internal microphones that picks up sound from all directions, but the best quality will only come from what is placed directly in front of it. The best way to record clear audio is to have it close enough to the subject, which is to record is separately from the camera. There are several options which are specific to the type of audio that is needed. The most common and useful are shotgun microphones and lavaliere microphones – which can be clipped onto the talent to get the cleanest sound possible.

Headphones

For videographers, the best headphones are able to block out external noise. While the talent is being recorded, it is necessary to listen to what is being said in order to determine which take was the most successful.

Lighting Reflectors & Diffusers

LED lights, which are most used on set, are extremely bright, which makes the talent look overexposed and washed out. Bounce cards and sheer cloths can be used to diffuse them, and can even de-intensify any natural light from the sun that might be too harsh. Professional reflectors are flexible, circular, and and have silver or gold sides. They are the most common forms of light reflection, and can be placed on the opposite side of the incoming light to shine it onto the talent.

Gaffer’s Tape

From taping down cables for maintaining the crew’s safety, to hanging a diffusion gel, gaffer’s tape has a variety of uses. The bigger the roll, the longer it lasts. This type of tape is specially formulated to easily unstick if necessary.

Audio

Batteries & Chargers

Most cameras require batteries in order to function. Having more than one battery, as well as their chargers, is a way to ensure that the camera can record for a long period of time.

Power Strips & Extension Cables

Sometimes, depending on where the shoot is taking place, there are not enough power outlets to account for the camera and lighting tools. Power strips contain several outlets which can power up to 4 or 5 pieces of equipment. Extension cables are also necessary in order to power lights from a great distance.

Skillman Video Group LLC specializes in video production Boston. Call us anytime at 1-800-784-0140.

My Pre-Production Process

What is Pre-Production?

For any video, the pre-production process is inherently unique to every individual. As an intern at SVG for the summer, I have been given the opportunity to make a video that depicts SVG’s message in an original fashion. As a Film and Television student at Boston University, I could not be more excited, because this is the first time I will be producing content for a company, rather than for a class or personal project.

Pre-Production Planning

For this particular endeavor, I want to make sure that my style as a content creator is apparent, and the first step is establishing the message that I want to communicate, and then figuring out the most creative or captivating way to achieve that goal. After developing a few ideas, I decided to shift towards a personalized direction, in which SVG’s story is told from an intimate perspective. I believe that every business has a story, and touching upon the moving and engaging aspects that they are built upon brings to light the values, traditions, and hopes that are not always visible to a general audience. The video’s format will be interview-like, and some of the talking points are as follows:

  • SVG is a Boston Video Production Company, why was this business started? Why Boston?
  • What makes video the most important medium of communication? Why is it so impactful?
  • What are the biggest obstacles SVG has faced? How have they contributed to our success?
  • What story do we want to tell as we help others tell their own? What is the most important aspect of running a business?

Why is Pre-Production Important?

video marketing company

Once the idea is developed, the next step is organizing shoot dates, gathering equipment, and recruiting people to help on set. Even though this is a corporate video, the equipment will be relatively simple – a DSLR camera and audio equipment that I will use to record voiceover and any other sound effects I might need. The shoot should take a full day, and will take place in mid to late July, in time for the editing process to be finished by early August. In addition to having a developed idea, maintaining organization both on and off set is essential. For anyone producing a video, an extra measure to take is making a call sheet to give to the talent and crew, which accounts for starting and wrap times, weather, location, and any other important details.

Skillman Video Group LLC specializes in video production Boston. Call us anytime at 1-800-784-0140.

The Importance of Backing Up Footage

For any professional video crew, backing up footage, or, saving it in more than one place, is an important step in the production process. In doing so, it ensures that in the event of an emergency the footage that is irreplaceable can be salvaged by saving it someplace else. There are several things that can go wrong with a computer, including:

  • Hard drive failure
  • Theft
  • Physical damage to the computer
  • Infection from a virus
  • Computer crash

A normal backup is creating a duplicate copy of all the footage, which is especially useful if the original becomes damaged, corrupted, or lost. There are several examples of backup devices, but since video occupies so much data, the best option is to invest in a more extensive option. The price depends on how much space is needed, but even the most expansive options are relatively inexpensive. The three best examples are as follows:

Canon EOS 650D

Canon EOS 650D

  • An SD Card is the first form of protection. When footage is recorded, it automatically saves to the SD Card. For the entirety of the post-production process, it is wise to keep the footage on the SD Card in case something goes wrong. As a last resort, the original footage can be found on the card, and the editors can start from scratch.
  • Flash-Drives often hold megabytes of data, a good choice for sound footage, music, and footage for smaller projects. A flash-drive can be distinguished for each project, or each component of a video, therefore allowing for easy organization. A flash-drive’s contents can also be accessed through most computers, truly a portable and lightweight necessity.
  • For video production, an External Hard-Drive is the most thoughtful option. It has the capacity to hold terabytes of data, a very important feature, due to the aforementioned fact that video takes up a lot of space. An external hard-drive can hold footage for several projects, which is beneficial because they can be accessed in one place, but risky because if the hard-drive is lost, so is all of the data. For this reason, many video makers invest in several hard-drives.

Another option is online backup, a service that is offered through services such as Google Drive, iCloud, Raid, and BullGuard Internet Security. The benefit of utilizing the internet to save data is that it is accessible from any device, and it provides the option of backing up fully or in increments. Saving fully should be done prior to any modification to the footage, as well as after a full day of editing to make sure the latest changes have been saved. Saving incrementally should be done hourly during the editing process. A computer crash can occur at any time, and it pays off to be prepared.

The biggest thing to keep in mind when keeping footage safe is to be organized. Keeping track of data is just as important as backing it up. The more devices that are utilized, the more that maintenance is required, especially for an important project.

Skillman Video Group LLC specializes in video production Boston. Call us anytime at 1-800-784-0140.