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Editing a Brand Video for SVG

The most important aspect of post production is effectively and accurately communicating the narrative. This can be done through the shot progression, and the composition of voice over and any other dialogue. When editing a corporate video, it is imperative to keep in mind that the representation of the company is the first priority, and portraying them in a professional light needs to be depicted through the editing process. While gathering enough footage and dialogue is necessary, the way that it is subsequently organized is ultimately what makes the finished product an overall success.

For my particular corporate shoot, I had enough B-Roll and voiceover footage to make a video that depicted SVG’s brand in a personal light. I edited on Premiere Pro CC, making sure to back up any drafts of the project in more than one location (i.e. my hard drive and on another computer). There is one track for the visual component, and three tracks of sound, one for the music, one for the voice-over, and one for the room tone – which establishes a consistent background of sound to the dialogue. With the interview I had done, I was able to get plenty of information about SVG’s origin story, the next step was to edit the words into a coherent description. For this, the greatest challenge was knowing when to change the subject, and making the words flow naturally. Ultimately, I kept in mind that telling the story superseded any other feature, allowing me to effectively reach my goal.

video marketing company

After the initial sequence was composed, there were a number of final measures I needed to take in order to finish. In post, the details are what make or break the video, which makes paying attention to them essential. This included raising the dialogue’s volume, making sure the music was at an appropriate volume, color correcting the shots that may have been overexposed or dimly lit on the day of shooting, and adding SVG’s logo to the end. Video production, regardless of the content’s length or subject, is difficult. However, when the finished product meets the expectations, the process (and every obstacle met along the way) is worth it.

Skillman Videography Group LLC specializes in Boston video marketing. Call us anytime at 1-800-784-0140.

How Much B-Roll is Too Much?

In the production industry, B-Roll can be defined as supplemental footage that drives the story forward. It is correspondent to the A-Roll, which can be identified as the primary storyteller. No matter what you are shooting, the implementation of B-Roll is essential. For example, for documentaries, network news, or corporate videos, the A-Roll is the interviews. The B-Roll, however, would depict the footage that cuts away to shots of the subject, scene, setting, characters, and overall action, which is unique to every film. B-Roll shows viewers the story rather than simply telling it. It is responsible for presenting viewers with visuals to go along with the interviews.

Boston videographer

There is no such thing as too much B-Roll. The key is to film enough of it so that editors are able to insert the footage where it best fits. It is for this reason that there is no such thing as filming too many additional shots. The goal is to keep the story moving, to let it flow seamlessly. It confirms what the A-Roll is describing, making the visual aspect of the video all the more engaging. It would be unfair to categorize A-Roll as the more important, while it serves to establish and describe the film’s subject, B-Roll is what makes the story real, tangible, and comprehensible. Due to the advancement of editing software, the importance of each has become equal, yet the term “A and B editing” has stuck.

Regardless of the type of video, storytelling must be incorporated. They treat each set of footage as a team meant to shape a narrative, working together rather than competing with each other. If your video seems too monotonous, add in some B-Roll footage. Similarly, if the visual component is too distracting from the principal story, scale back. It is all about achieving a balance. Sometimes, there is a misconception that a shot may look better than it actually does, and there are lack of footage in the editing room. If all of the shots are out of focus, set up incorrectly, too light or dark, the video will not be visually successful.

boston video production

SVG, a video production company, partakes in shoots on a regular basis. Therefore, our video crews try to shoot as much B-Roll as possible. Naturally, a filmmaker wants their piece to reflect their best work. To do so, it is imperative to have options. Taking the extra time to film the same shot two or three more times, getting some additional footage of the video’s subject or its surroundings, truly makes all the difference. The more the better. When it comes to shooting, it is important to gather as much as you can so that there is no last minute panic in the editing room. If anything, you want a surplus of imagery to choose from to create a beautiful piece with a central theme and subject.

Skillman Video Group LLC specializes in video production Boston. Call us anytime at 1-800-784-0140.

Live Shoot at New England School of Acupuncture

boston video productionOn April 4th, Skillman Video Group, a Boston video production company,was asked to shoot a presentation at the New England School of Acupuncture. The presentation was made by Robert Gracey. Mr. Gracey earned his Masters in Acupuncture from the Watertown school. The footage is to be used in helping Mr. Gracey with his video marketing. He will use it on his website and social media accounts to help build his brand. The live event took place over two hours and was shot in two parts: a lecture and a demonstration.

Lecture

The lecture lasted about 40 minutes and Mr. Gracey went through his background, education and methods. It was filmed on an iPhone 7 from a seat in the front row of the class. We didn’t want to get too close to Mr. Gracey as he spoke because he planned on moving out from behind the lectern as he spoke. If we were positioned too close, the camera angles would’ve been bad and the footage would’ve suffered. After he finished speaking about his methods, it was time for a volunteer to go through a demonstration of his treatment.

Demonstration

When the lecture was over and a volunteer chosen, it was time for Mr. Gracey to go to work. He is only one oflive event five acupuncturists in the United States that is certified to practice the Shakuju-kai method from Japan. At first we shot from another desk up by the demonstration. As the demo went on, it was important for us to stand to gain the best footage we could as all the students gathered around the massage table to watch up close. As the treatment was coming to and end, the students retreated back to their seats and we did too to finish up the live event.

Challenges

Since this was a live shoot, a few challenges were presented along the way. During the filming of the lecture, some late arriving students kept walking in front of the camera blocking some shots. Also, as the demonstration was being filmed, the students gathered around the table to watch Mr. Gracey perform. This caused for a quick rearrangement of the camera while trying to maintain a good shot. These challenges were minor but do underscore the nature of a live event. No matter what, you have to be prepared for anything.

Skillman Video Group LLC specializes in Boston video production. Call us anytime at 1-800-784-0140.

L.E.K. Live Webcast

Recently, the consulting firm L.E.K. hired Skillman Video Group for their Boston video live eventwebcasting services. They needed us to webcast an important meeting of all their managing directors. Not all of them could be present, as L.E.K. has offices all over the world.  There was a lot of work that went into the production of this live event but our team was up for the challenge. The work was spread out over two days, the first day being used for setup. The second day was the live webcast.

 Set Up

boston video productionThe day before the meeting, out Boston video webcasting team was on the scene to set up. The set up look all day as there was much to do if we wanted to turn their meeting room into a television studio. The room was a large conference room with three rows of tables forming a semi circle.  The setup was broken down into 4 major parts: Lighting, Audio/Visual and the Control Room. Here’s how it was done:

  • Lighting-Three open faced lights with diffusion panels were used. This arrangement helped us capture the speaker in the right light during the presentation.
  • Visual-Alongside each of the lights were the cameras. The two cameras on the side of the room were to be used on shooting the audience when they spoke and for closeups of the main speaker. The third camera was set in the back of the room and was used for “safety shot.” Safety shots are taken by the director when the other cameras are establishing their shots.
  • Audio– Each seat in the room was equipped with their own microphone. The main speaker used a lavalier mic while he addressed the room. Getting the proper audio out of the room was integral to the people watching the webcast.
  • Control Room-Just outside the conference room was where we had our control room. It was a small unused office that we turned into a command center. All the cable we ran(and taped down for safety!) came out of this room and to its appropriate component. The director and webcasting engineer sat in here during the webcast. The director was calling the shots and the webcasting engineer was ensuring that a good signal was going out over the internet.

The Meetingboston video webcasting

The following day was when the actual meeting took place. Our Boston video production staff arrived around 6 a.m. to get ready for the long shoot. The live event started at 8 a.m. and ran until 5:30 p.m. Overall, the shoot went pretty well. There were some audio issues when the audience forgot to turn on their seat mics but otherwise there were not many hiccups. The director made sure we were getting good shots and our Boston video webcasting engineer was on top of the signal.

Breakdown

After the meeting concluded, it was time to strike the set. Everything we moved had to be moved back. The room had to look the way it did two days earlier before we set up. All the cable we laid down had to be wrapped back up and the gaffing tape had to be thrown away. Any set you break down should look like your video production crew was never there. After we finished, it was a wrap and time to go home!

Skillman Video Group LLC specializes in video production Boston. Call us anytime at 1-800-784-0140.

 

Live Event Shoot at M.I.T.

On March 17, Skillman Video Group shot a live event at the M.I.T. campus. It was for the Sloan School of Business Docotral Research Forum. Even though it was a quick and simple shoot, a lot of hard work still went into it.

Set-Up

Arriving at 8:30 a.m. for a 10:00 start time, the crew got to the room and immediately started boston video production companyto set up. Using a total of three cameras, the team from our Boston video production company got them in place. Two of the cameras were to be used to shoot the speakers while the third one was focused on the projector screen as a placeholder. This was going to be helpful in the editing process. We also had to white balance the camera so that the video we captured was the right color. For lighting, we used two open faced lights and one LED fixture. One of the open faced lights was placed in the back of the room, looking down on the subjects. The other two were placed off to the right of the presenters and helped kill any shadows. Another important aspect of the set up was the blocking. We marked an X on the floor with some gaffing tape in the spot we needed the speaker to stand. This also helped with eliminate shadows by blocking out back light. The audio was sourced through the house system but we still had to test the levels to ensure that the quality was top-notch.

Shoot 

The shoot itself took a little under two hours to complete. Each student presented their thesis and then took questions from a panel of three judges. It was integral to the shoot that our camerapeople were able to get the necessary footage while not taking away from the experience itself. That is true for all live event shoots. Soon after the last speaker presented, the shoot was finished.

Breakdown

Whenever you are breaking down a set, you want to make it seem as if you were never there in the first place. If you moved a table or chair, move it back. If you use gaffing tape to hold down cables, make sure it goes in the trash afterwards. After our Boston video production team cleaned up and packed up all the equipment, it was time to go. The project was not finished however, as there is still plenty of work left to be done in the editing room. Syncing the PowerPoint slides on the projector screen with the sound of the speaker is no easy task. No project is ever fully finished until the client is delivered the tape.

Skillman Video Group LLC specializes in video production Boston. Call us anytime at 1-800-784-0140.

 

Tips for a Video Marketing Shoot

boston production companyFor a video marketing company, it is important that the videos you shoot are effective at conveying your message. The first step towards having an effective video is having a successful shoot. As a leading Boston production company, Skillman Video Group can provide you with some tips to make the most out of your video shoot.

Plan Ahead

Preparation is key. Knowing what you want to shoot, where you want to shoot, and the style of the video are important aspects to your video shoot. What kind of video do you want? Draft a storyboard so you have an idea of what the video should look like when it is all done.  If you are shooting outdoors, scout the location beforehand. Take note of anything that may hinder your shoot so you aren’t surprised the day of and have to readjust on the fly. Bring backup equipment in the event something breaks. You can never have enough batteries. Having enough equipment on hand provides insurance if something goes wrong. Also, have a clear goal in mind. If your Boston video production is to be successful, you have to know what you want your audience to take away from it.

Stick to Schedule

Time is of the essence so try not to waste any during your shoot. Try to give yourself as much time as possible for the shoot but with the understanding that the unexpected can happen so you may end up being pressed. It is important to have a production schedule available to work off. It will provide you with the “whos, whats, wheres, whens and hows” of the shoot. Staying on schedule will go a long way to ensuring a successful shoot.

Get Good Value

Your video marketing company may have the best plans laid out for the shoot, but if the quality of the video is not any good, it will be hard making the video a success. Be sure to check your cameras white balance so that it captures the true colors of the shot, and is not affected by the light. Use a tripod when possible so that you have a steady shot. Also use any filters necessary for lighting as natural sunlight can cause a negative affect to your footage.

Let it B-Roll

Before going into any shoot, your Boston production company should know what kind of B-video marketing companyroll footage you will need. B-roll is any video that is shown during your production that is not of the primary subject. For example, while your subject talks about their product or services, B-Roll is the footage that is shown of people using the companys’ product or services. It could be used to show your office or town that your company is in. Planning out your B-roll will help prevent you from needing footage you do not have. Also, you can never have enough B-roll so shoot as much as you can.

When it comes time to shoot for a video marketing company, there are many factors that go into making it a success. These tips are just a few that will help you get there.

Skillman Video Group LLC specializes in video production Boston. Call us anytime at 1-800-784-0140.

Get the Most of An Interview

Video interviews are everywhere these days, as they tend to be very informative and educational. From the classic customer testimonial to the “About Us,” many companies find Q&A style interviews to be a great source for fast video content. It is a great way to get to the emotional side of an employee or customer. It allows the audience to feel a connection, and it makes for a more trustworthy company. In order for an interview to be full of elaborate and eloquent answers, the person being interviewed usually needs to be relaxed. Unless he/she is a great orator on cue, the interviewee will need to feel very comfortable before they can fully express their thoughts. Boston video production company Skillman Video Group tends to focus on trust between its clients. Trust amongst a video production service company and its business client is great to have in order to make people comfortable and get real answers with emotion.

professional video production

In order to obtain trust, first, work with a production company that you feel will get your message and story out in the most effective way. Interviewees tend to get more comfortable if it’s a conversation that they are having with the interviewer. Allowing yourself to veer off from questions if the interviewee says something interesting or unexpected that you’d like to explore further is great. Sometimes the unplanned spontaneous questions & answers create the best moments. Before or during the video camera rolls, ask easy questions to warm up the interviewee. At Skillman Video Group, our Boston video producers do a great job at getting to know the client and having a regular conversation as setup is taking place. This makes them more comfortable because it is like having a regular conversation with her before hitting the record button. The interviewer can ask easy-going questions, like what they had for breakfast to how their day is going, anything to get them talking and comfortable.
Monitor

These are some of the methods that may be used during the series of interviews to get your interviewee comfortable telling their story. For more tactics, Skillman Video Group LLC specializes in video production Boston. Call us anytime at 1-800-784-0140.

boston production company

What Goes on On-Set

Skillman Video Group, a Boston video production company, can provide to a business the finest video production service. While a video production shoot takes a lot of time and care, we always find a way to have fun with crew members and clients throughout the process. Depending on the content your company seeks to share, an interview video can be a great way to add character, personality, and story to your site. When you head into a video production shoot, you see all the behind the scenes work that goes into creating amazing video marketing content. So here’s what to expect on set. This time we will focus on interview style videos.

CEO video

High-end camera on SVG set

First off, by the time you arrive on set the video production crew has probably been working since sunrise. A video production day starts fairly early, as video equipment needs to be set up before hand. A lot may be going on as well once you arrive. If needed, people from hair & makeup, wardrobe, actors, professional videographers, studio manager, and art department are running around getting ready for “ACTION’.

Many considerations go into choosing a location for the shoot, as anything from background noise like steps or talking nearby can be a distraction.  A studio set gives the producers more control over the composure of the shots, they can manipulate the background, lighting and general surroundings of the interview scene. Then the lighting takes place—to get that perfect image lighting is key. The most basic form of lighting set up, the three-light method is often used which separates the subject from the background, and everything does not look too dull. As the interviewee may be at the hair & makeup department preparing for their close up, the grips and gaffers are making sure the lighting equipment are set up safety and in the right position. White balance tests are done, and before the interviewee stands in front of the camera we also have to plan for the best audio, which is a little flexible with interviews. SVG tends to use LAV mics, which are very small, portable, and attachable microphones that are ideal for interviews. The mic usually attached to the flap pocket of the clothing. Once the frame is set to the desire of the professional videographer and the microphone is set up, we are ready for a rehearsal. After the rehearsal it’s time for the first take!

This process of shooting takes place for any scene. The stage process goes like:

  • Block – Determining where the interviewee will be on the set and the first camera position.
  • Light – Time for the Director of Photography to light the set and position the camera for the first take.
  • Rehearse – Camera rehearsal of the first set-up with the interviewee and crew.
  • Tweak – Make lighting and other adjustments.
  • Shoot – Shoot the first take, then repeat the process.

Next time you are on set with Boston video production company Skillman Video Group LLC you will know what do expect! Call us anytime at 800-784-0140.

Boston Videography

Boston videographerWith all the advances being made in mobile technology, it seems like anyone with a phone can become the next Scorsese. While it is true that more and more videos are being shot on phones these days, there are still certain tips and tactics to take advantage of to become a great videographer. Here at Skillman Video Group, a Boston video production company our Boston videographers utilize a variety of methods to ensure the highest quality video.

No Shake in Your Take

Unless you are shooting an earthquake scene, the camera should be held steady. Using a tripod is the most effective way to take the shake out of your scene but is not necessary. Mounting the camera on the wall will also help keep a steady shot. You can obviously hold the camera in your hand as well, but make sure that any body movements or breathing do not cause your Boston video production to suffer.

The More the Merrier

Just like with anything in life, the more options you have, the better. Most first time Boston videographers will set up the camera, take the B-roll they want and call it a day. Do not do this. Get creative. If you are shooting a conversation, try from over the shoulder of each participant. It will give a real feel to the video that you might not achieve with a standard wide shot. Taking many different shots from various angles of the same scene will only serve to help you in the editing room. No one likes to see a two hour movie all shot from the same perspective so keep that in mind as go out on your shoot.

Bright Lights, Big City

Having the proper lighting for your scene is very important. You want your subjects face to be lit, but not too much so position your lights in a way that sheds the right amount of light. Boston videographerSometimes you have to deal with the elements and shoot outdoors. While the sun is an obvious great source of lighting, always know where the sun is. Try to shoot with the sun behind you. If that is too bright for your subject, try using different filters to help shield the sun.  Working in a Boston video production company also means dealing with less than ideal conditions outside. Be sure to have waterproof equipment and all the proper rain gear to keep yourself dry out there!

Zoom Out!

If you’re an amateur Boston videographer, you might think the more the camera moves the better. However, constant zooming and panning can leave the viewers of your video feeling as if they just took a trip down whitewater rapids in a milk crate. Let the action on film dictate where the camera goes. Your pans and zooms should have a purpose and be of benefit to the viewer, not a distraction.

Shooting a high quality video does not need to be tough. Incorporating these tips into your shoot will help you create the video that you want.

Skillman Videography Group LLC specializes in video production Boston. Call us anytime at 1-800-784-0140.

 

Equipment on Set: Acupuncture

This past week, Skillman Video Group filmed on location at a local health club and gym and aromatherapy and acupuncturist office to create video content for our client- Acupuncturist Robert Gracey. The goal of the shoot was to film short videos of Gracey in action and interview him and his patients about the healthcare services that he offers. In order to pull this off our team of Boston videographers had to film a variety of shots including interviews, action shots, and some B-roll of Gracey at work with his patients. Each of these shots required a different set up for the camera and different equipment, but luckily SVG is a top Boston video production company and is always prepared for anything.

Interviews

To get an inside look at the services that Gracey offers our Boston video production Interview with Robert Graceyteam arranged a series of interviews with Gracey himself and a few of his acupuncture patients. This group of people is better than just a single interview with Gracey because it provides multiple perspectives of the services that he offers and potential patients who view this video will be able to learn about the treatments from actual patients.

Equipment Needed

  • Large room with adequate lighting
  • Lighting equipment with extension cords and adjustable stands
  • High power microphone that is easily attached to a shirt
  • High quality video camera and playback screen
  • Tripod for video camera

Our team of Boston videographers were lucky on this shoot because we were able to conduct our interviews in a large exercise studio in Watertown that provided the perfect backdrop for our healthcare professional. Because the lighting equipment and camera were on tripods we could easily maneuver the equipment to create a variety of shots and backgrounds for each of the different people that were interviewed. This technique allows our corporate video production team to make a large space look even larger!

Action Shots

Filming Robert Gracey in ActionAfter the interviews were finished it was time to film Robert Gracey in action. The next step was to get footage of Gracey working out in the gym and doing meditations in the studio. Our Boston video production team also followed him to his personal acupuncture studio to get some shots of him working on a patient. The interviews were just telling the viewer of the video what services he offers, but these action shots are actually showing us what kind of person Gracey is and what the services that he offers actually look like. This can be very reassuring for potential patients who are on the fence about acupuncture. Seeing a video of Gracey working with a client and then hearing the client speak about the treatment is a great way to showcase Gracey’s healthcare methods.

Equipment Needed

  • light-weight and powerful lighting that can be repositioned depending on location
  • Steady-cam rig for the video camera for smooth moving shots

Audio recording and microphones are less important for these clips because they are more focused on looking at Gracey rather than hearing what he has to say. These clips are showing, not telling. Rather than placing the camera on a stationary tripod, our Boston videographer used a steady-cam set up. This is a tool that is attached to the body of the videographer so that the videographer become the tripod. The camera is able to move smoothly without bumps or shaking because of the extensive rig so that the videographer can shoot graceful footage while walking around a subject. This was extremely useful while filming Gracey working out in the gym or chopping vegetables in the kitchen.

Professional video production companies love working with friendly and kind healthcare professionals like Robert. He was engaged, energetic and ready to work as soon as he stepped on set. This video shoot was complex because it involved a variety of gear and each shot was unique, meaning that each shot involved a different combination of gear and positioning. Our team of Boston videographers came to set prepared and was able to get each shot and deliver a final product that accurately portrays this skilled acupuncturist.

Skillman Videography Group LLC specializes in video production Boston. Call us anytime at 1-800-784-0140.