For a video production company, there are many factors that contribute to a project’s success. One of the most important being lighting. Video crews spend countless hours making sure a scene is well lit in order to make the viewing experience more enjoyable, and so that audiences are able to see what is taking place. Lighting has a component of cinematography and setting up the shot, one of the most instrumental aspects of the production process since the beginning of video production. Two of the foremost lighting methods are LED lighting and natural lighting. Each has their respective pros and cons, the overarching concerns being time consumption, cost, and that the lighting is appropriate for the setting and tone of the video. While mistakes can be made in the editing process, it is best to address most of the issues during shooting.
LED lighting is very popular among independent production crews. They are less expensive than tungsten lights, they require less power, they are portable, and they are safer because they take much longer to heat up. LED lights are an efficient way to light any set. Scenes in which they would appropriate include a corporate training video, a formal PSA, or an interview. With them, a videographer can engineer the perfect shot. However, they are still relatively expensive compared to alternative methods, and do not emit a full spectrum of color, which requires more lights to be brought on set. Cumulatively, it would be very expensive, especially if the production is on a smaller scale.
Natural lighting is a favorable choice for those with a budget, or for those who are shooting outside. There is no equipment necessary besides a reflector, which allows for the light to be manipulated. By utilizing the sunlight (or moonlight) already present, it creates a far more natural appearance. The only real difficulty with natural light is how unpredictable it can be, as well as the different colors that are more exaggerated depending on the time of day. If a crew chooses to use natural light, they must plan accordingly, taking into account the weather and scheduling.
Every video maker has their own style and preferences, which is what makes video production such a versatile medium. The lighting simply depends on what looks best, and how much authority the crew wants to have over it. For professional videos, however, LED lighting allows for greater control, which demonstrates proficiency and evokes a positive response from both clients and anyone who watches it.
Skillman Video Group LLC specializes in video production Boston. Call us anytime at 1-800-784-0140.