Five Helpful Tips to Know on a Video Shoot

Boston video production servicesTop 5 Tips for Video Shoots

When working on a video shoot, it is important to know ahead of time everything you can do to be as helpful and productive as possible to make sure the shoot goes by seamlessly for everyone.

Come Prepared to Set

Don’t be that person who doesn’t have everything they need. All you will be doing is making everyone else unhappy, and who wants to work on a video set where everyone is stressed and anxious? Bring water, SD cards, gaffers tape; bring whatever you need and make sure you don’t forget it.

Have a Positive Attitude On Set

Nobody wants to be working with someone who has a sour attitude all day. It lowers the energy on set, and all in all makes it unpleasant to work with you. Plus, you may not get hired again if nobody wants to be around you the one day you did get to work. Not to mention, if some things aren’t going as planned, you will stress the client out if your attitude is anything less than positive.

Bring Water and Snacks

Working all day can be tiring, especially if you’re stuck inside shooting with no opportunities to relax. This is why it is important to bring food and water with you. Bring healthy snacks to keep up your energy levels; aka a banana or some mixed nuts. Avoid foods like candy or chips, because they will give you a quick rush of energy and then you will go back to being exhausted.

Video production servicesKeep Your Cell Phone on Silent

Don’t let that call from your grandma disrupt the entire video production shoot. By keeping your phone on silent, you are making sure that nothing happens to interrupt the shoot, which is only a good thing. Also, having your phone start ringing makes you look unprofessional, and nobody wants that.

Have Fun and Pay Attention

Try to have fun! Enjoying working on set might be a bit tough considering you could be working a ten hour shift, but having a positive attitude can rub off on the people around you. If everyone is in a good mood, having fun on set and enjoying your job will be easy. Working on set can be stressful, but it can also be really fun. Don’t forget that!

Skillman Video Group LLC is a Boston video production company. Call us anytime at 1-800-784-0140.

4k vs. 5k Cameras

Should I Invest in a 5k Camera?

Videos are all about the visuals, and you want to make sure your video is up to par for the Boston Videographerviewers. Our Video Production Company in Boston shoots everything we do in 4k and 5k. There are many options for display when it comes to choosing your camera and what you want to shoot in. Your Boston Videographer might have a preference of what they want to use for their shoots, but today we are going to focus on 4k and 5k.

What is 4k and 5k?

Simply stated, the names 4k and 5k refer to the width of the footage, which means approximately 4,000 and 5,000 pixels. Being broken down further, 4k has a total pixel count of 9,437,184 with dimensions of 4096 x 2304. 5k is much larger than that and has a total pixel count of 14,745,600 with dimensions of 5120 x2880. Although 5k is larger, it isn’t always someones first choice. Your Boston Videographer will know what resolution will be best for the shoot you are working on. 

What’s the Difference Between 4k and 5k Cameras?

4k and 5k resolution are both used widely within the world of video production services. Each change in resolution throughout the years have allowed for videos to have more detail and become larger in size. The biggest difference between 4k and 5k are based on the pixels and Professional videographersize of the footage. There are many different resolutions that you can choose to shoot in. One thing you want to make sure is that it comes out clear. Both 4k and 5k will give you a clear and detailed shot.

Choosing your Resolution

As everything in technology and video are advancing, it is bringing people to upgrade their video cameras. The last thing any Video Production Company would want is to be creating videos that no longer pair with their audiences devices. Although it may be hard to change with the times, you want to upgrade before you miss the mark. 4k and 5k are very popular within the video production world.

There may be many reasons your Boston Videographer loves the display he or she shoots in. It is always important to use what you are most comfortable. Both displays are wonderful and create magic for any shoot. We stay true to the 4k display for shoots with our Boston Video Production Company.

Skillman Video Group LLC is a Boston video production company. Call us anytime at 1-800-784-0140.

video production interview set up

What to Pack in Your DSLR Camera Bag

video production companiesWhat to Pack in Your Camera Bag

Take a look inside the bag of any Boston Video Production companies and you will find similar things. Each year with technology advancing, some equipment becomes more out of date and requires an upgrade for your camera bag. There are many essential pieces of equipment needed for a video shoot, and each year there is always a newer version coming out. Every professional videographer will have their own selection of favorite equipment that can be found in their bags. There are a lot of things that you want to remember to pack in your bag for your next shoot. Depending on the person, you may have different brands or style equipment but they all have similar equipment. 

  1. DSLR Camera

Whether you are a Sony or Canon person, you want to make sure you have a reliable camera for your shoot. DSLR cameras have made lots of waves and are great for shooting video. Now that the camera quality is at 4K level, it is easy to get great quality shots on your DSLR. Whatever camera you choose, we would suggest full frame like the Sony a7r mark 2. It is the perfect camera for all your shoots. 

2. Camera Lenses

It is always a good idea to bring a few different lenses with you when shooting on your DSLR, just to be sure you can get every angle. The go-to lens that most Video Production Companies in Boston would suggest is the 35mm 2.8 prime lens. The prime lenses have a great sharpness and focal length. It also is good when you don’t have to worry about zoom, because you can do that in post. A few other lenses you may consider are the 16-35 f4 for a wider shot or the 55 1.8 if you are looking for more zoom. Another thing that will help with your shoots is a ND filter, which will help soften an harsh lights when you are shooting.

3. Tripod

Working with a DSLR or any camera, one of the biggest worries is shaky hands. It is very important that you pack your tripod to keep shots still. It is nothing to worry about if you have shaky hands, every professional videographer will use tripods. When choosing your tripod, you want to make sure you think about weight and height. You want to have a tripod that is not hard to carry and easily to transport. K&F Concept has great tripods that fold down to fit into smaller bags and are light weight easy to carry. 

4. Professional Lighting

Boston video production servicesIt is always a good idea to add light to your shoot in order to better illuminate the subject or products of your video. When you are working on your own instead of with a professional video production crew, it is better to think small. A simple light that can be attached directly to your DSLR is a great piece of equipment to bring with you for a shoot. A 176 LED light is a powerful source that can be perfect for all your different shoots. With an easy way to add in diffusion, it is a very user friendly light set up. 

Professional Videographers Bag

Every professional videographer’s bag will look different from one another because each person has there own special touch. Doing shoots on your own or for beginners it is a great idea to look into different pieces of equipment that we have listed above. The video production services are changing each year but there are main pieces of equipment that some people will hold onto for a long time. Find those things that work best for you and start making magic. All video production companies Boston started from something small and have only grown bigger so keep on recording!

Skillman Video Group LLC specializes in video production Boston. Call us anytime at 1-800-784-0140.

Video Production Services: Handling Video Equipment

Top Phrases to Know On Set

Boston video production servicesTop Video Production Phrases

Every person that works in Boston Video Production, and shows up to a set each day, should understand what is being talked about. There are many terms used to describe different actions or things on a video production set. Knowing what all of those terms are referring to will allow you to move about the set easier and work more efficiently. If you know all of these production terms you will be fitting in on every set of video production companies Boston.

Abby Singer “the Abby”

When you hear this on a set they are telling everyone that this is the second to last shot of the day. This term is named after Abner Singer, who was a professional Production Manager in Hollywood.

C-47 

You may think they are talking to you about a big plane, but they are actually just referring to a clothespin. It is said this term was coined to make a bulk order of clothespins sound more important on production bills.

C-Stand

This is a metal stand that holds mostly grip products. Your Boston Videographer may have it hold diffusion in place in front of the light sources.

Fly in/out

This term is meant to be used when bringing something on or off the set. “Let’s fly in an extra light” “Let’s fly out that chair” these could be phrases that you hear on the video production companies Bostonset.

Magic Hour

Lighting is a big part of a shoot, and natural lighting is a great source when you can get it. The magic hour is right before sunrise or after sunset and usually lasts around 20 minutes. In that time is when the sky is partially lit.

Martini Shot

Coming after the Abby Singer shot, the martini shot is the last shot of the day. It is called this because they said the next shot comes from the glass. 

video production companiesPicture’s Up

This is what the Boston Videographer will say when the camera is almost set, which means shooting will be starting soon. 

Running Cables Clean

This is just to make sure that the cables are neat and tucked out of the way.

Stage

If your Boston Videographer asked you to stage something, it means he/she wants you to place it somewhere out of the way. 

Stinger

This is the term used for an extension cord. Someone may ask you get a stinger if an extension cord is needed on the set of your Boston Video Production.

There are many more terms that you will want to be familiar with when working on a video production companies Boston set. If you are able to understand the production lingo, you will be more helpful on set. It is important to know your way around the set and equipment, especially as a production assistant, because it will make you more likely to get your next shoot lined up in Boston Video Production.

Skillman Video Group LLC specializes in Boston video production. Call us anytime at 1-800-784-0140

Being The Third Eye on Set

How Many Cameras Are Too Many Cameras?

When it comes to filming events, interviews, and even short films, there is never too many angles that you can cover during a video production shoot. Last week, Skillman Video Group had a live event to shoot over at MIT Sloan. The program is for most prestigious and intelligent scholars that do research in hopes of changing the world with their discoveries and teaching at universities. The camera crew used three cameras during the shoot: two Sony 4k cameras, and a small mirror-less 4k camera. We used three cameras so that it can help the editor during the editing process. The two Sony cameras were used to get different angles of the presenters a wide shot, and a mid shot, while the small mirror-less camera was used to film the slides during the presentations.

Live Event Production

The great thing about having more than one camera during any shoot is variety. With one camera, you can always shoot what you need to film, but with two, you are able to get different angles. That is
because shooting in 4k allows you to zoom into a subject and still get that crisp clean look when editing the shots. But even if you are shooting in 4k, it’s still important to have another angle. Video Producers always need a way to keep the viewer engaged and interested. By having three cameras, the number of variety shots that can be done is limitless.  If a director already has planned shots ahead of time, with a third camera, it can always be used as a back up if one of the cameras runs into an issue. In most cases, having a third camera can help film extra b-roll and any shoot angles that you wouldn’t on the other two cameras to help progress the story of what is being filmed.

Boston Video Production Services

Overall, it by having a third camera to film, you aren’t losing any quality, only gaining more. By adding more shots that add verity, having extra audio if the other two main cameras run into problems, and just being to have back up.

Skillman Videography Group LLC specializes in video production Boston. Call us anytime at 1-800-784-0140.

Tips For Interviews

How To Film an Interview

Last week Crown Visual reached out to Skillman Video Group to produce a corporate video. Christina Skillman Interviewed the owners of the company asking them all kinds of questions from the history of the company to the cleaning process.  So, What are the necessary steps you need to take when conducting an interview?

Top Interview Tips

Interview Location: 

When filming an interview, one of the most important factors of  is it the location. Depending on the location, it can make a video interesting, it can help set a mood, and even help tell the story. By shooting b-roll of the location, it can also help the viewer get a better understanding of a company and how it runs. Even if a location isn’t great, it’s always good to prep the room to make it more interesting for the viewer.

Camera Setup for Interviews

One of the most important things you need to have when shooting an interview is two angles on a subject. Although we only filmed with one camera for the Crown video shoot, it’s helpful to have two cameras because it allows different angles and shots. It can not only make a video more interesting but it can help establish the story.

Lighting and Audio Tips

To get the right shot, one thing you need to think about is the lighting. For a film, it’s important to know what 3 point light system is. The 3 point light system is a standard light set up often used for interviews. It is a system that allows light to focus in on the subject. It can make a difference in your video for it puts your subject in better focus. For audio, you can have something look great, but if you don’t have great audio, you won’t have a great video. Audio and visuals go hand in hand. You need to be able to hear the subject clearly and make sure that the audio levels are just right. You don’t want to film something and then have the audio levels way too high or too low. There needs to be a balance. Audio can make or break a video, without crisp sound than you are already losing the quality of your video.

Next time you have an interview to film, think about these steps to have a great outcome on your video!

Skillman Video Group LLC specializes in Boston video production. Call us anytime at 1-800-784-014

The Passion Behind Marketing Video Production Services

Marketing Video Production Services has become more prominent within the industry throughout the past years. With every form of communication being through social media or the internet, it is causing companies to change their marketing tactics. Strategies have to Boston video productionchange when the audience changes platforms. Everyone is working hard to get their video marketing strategy just right, but what is the best way to do that? Skillman Video Group uses a company’s values as our approach to making the perfect video.

Each company we work with is different from one another. They aspire toward different goals and have different responsibilities when it comes to their customers. We have worked with consulting firms, law firms, insurance companies, and many others types of businesses. The one thing every company that we have worked with has in common, is that they want us to help them tell their story. Video Marketing Production isn’t just about telling them story though. To create the perfect marketing video SVG video productionfocuses on your company’s values and the meaning behind the work done everyday. Looking into the values of your company will allow your customers to really understand you. They want to know why they should be doing business with you, and the best way for them to find out is to learn about the company and the people within it. Some of the main questions SVG likes to have our clients answer in their videos are; What drives you? What are your passions? How do your value transfer to the company’s? All of the questions allow the video’s audience to learn more about the company, and really understand why people get up and do their work everyday. There is always more meaning behind the work being done. Telling the customer the real meaning of all your work is the best way to pull them in.

Other professional video production companies have other focuses when it comes to creating Marketing content, but SVG likes to dig deep. We want your marketing videos to grab the audience and teach them what you are all about. Marketing Video Production isn’t just about telling a story. It is about revealing your passions and reasoning for getting up and doing what you do everyday. Video Marketing is the best way to show your audience the intent behind your company goals.

Skillman Video Group LLC specializes in Boston video production. Call us anytime at 1-800-784-0140

Target Audience and Market Segments

professional video production, New England video productionIn digital marketing, it is critical that a team or individual accurately and strategically targets an audience. This process of strategically placing an audience into separate categories is referred to as market segmentation. What segmentation does, as The Balance puts it in their blog post, is it allows a company to understand an audience in a way that makes them able to satisfy the needs of their customers more effectively. Segmentation strategically categorizes audience members based on characteristics such as geography, knowledge or lack of knowledge pertaining to the company/product, age, gender, religion, etc. Based on these categories, marketing teams can now begin to create specific messages that relate closer to each of the segments within their target audience. Perhaps a segment of their market, is recently showing a lack of engagement. What a team can do now is create specific content or copy this segmented piece of their audience. It is all about trying to strategically hone in on a specific group within a target audience.

 

In professional video production, this type of strategizing is critical in order create an effective piece of content that will truly speak to a group of people. For one of our most recent New England video production shoots, we Dr. Chang who runs her own dental practice in Natick, MA. While interviewing her, the conversation and questions were guiding her towards compelling and eloquent responses with a target audience in mind- that being current and potential new customers. During the shoot and interview, this was on the forefront of everyone’s mind, and so, the interview process was took shifts and turns in order to appease that specific target audience. With the questions we asked, the energy we invited Dr. Chang to exude and the responses we knew were critical to the project, it was all in spite of the target audience in mind.

 

When in the process of professional video production, audience is always key. Who is watching this? Who cares? And above all, why do they care? Keeping a target audience as the compass is something every professional video production company or marketer needs to learn. From our Boston video production, professional video productionexperience as a New England video production company, it has proven itself undeniably valuable to creating successful video content.

Editing Process on our DIY Series

At SVG each round of interns are asked to create a video project of their own. For this current Boston video production, video production services, DSLR video productionseason while on the Boston video production team.  As this current round of interns, we decided we wanted to make something that would be useful for current followers of SVG’s blog and for DIY/DSLR videographers. By creating something with these two audiences in mind, we hoped that we would be able to instruct current followers with their own personal projects while attracting a new audience towards SVG through DSLR video production. One thinBoston video production, video production services, DSLR video productiong we learned about video production services is that the processes before and after shoot day both play major roles in the projects. In video production services, a major portion of the work comes after and before the shooting day. The video editing process is half of the creation process in video production.

 

Editing a video requires a close attention to detail, imagination, and practice. After trying to begin learning the programs of video editing, it was clear that this expertise deserves its credit- things are complicated and extremely technical in this stage. With this in mind, one of our videos used iMovie as the main editing program since it allowed a much more user-friendly interface as it doesn’t possess the intense technical abilities like other programs such as Adobe Premiere. With a smaller project such as this, the editing program didn’t require such complicated tools, so we stuck to the more familiar and amateur friendly, iMovie.

 

One aspect of the editing process that took us by surprise was how effective clipping and trimming some of the footage made the project. Most of the video is an interview style setting. In these takes though, some of the dialogue and pauses went on for too long. After seeing the takes in order in full, we knew that we needed to trim. After beginning the trimming process we started seeing a clearer and more refined product. In the end, it created a more streamlined and entertaining piece.

 

In video production services, the editing process has proven itself to our interns as a dominant influence in the success of any video project. It is easy to assume that the main work and creative vision happens on the shoot day, as we quickly learned, this is not true at all. The work and creativity begins at collaboration and strategizing and continues all the way into the editing process.

 

Skillman Videography Group LLC specializes in Boston video production. Call us anytime at 1-800-784-0140