Video Production Services: Creating the Perfect Video Pitch

How-To Create The Perfect Video

Like any presentation or project, you want to prepare it to be the best. Creating a video concept involves a few steps. Once you have the perfect concept, the Video Production Services will help you turn it into a motion visual , but it all starts with the idea. You want it to speak to your target market. We have seen and created many video pitches. Whether you are brainstorming for your small town business or corporate video ideas, you will have to go through the same steps of preparation. You always want to start thinking of the ‘end goal’, which should be to sell without selling. Check out these steps to creating a great Marketing Video Pitch!

How-To Create a Marketing Pitch

Step One:

set up video production blog construction Ask yourself these questions…

  • Who is your audience?
  • What is your message?
  • What is your budget?
  • What resources do you have?
  • What is your time frame?

It is important to figure out what constraints you have before you begin planning your video.Your constraints will be based off of how you answered the questions. You may not have certain equipment, the ability to use animations, or even costs that act as your constraints. If you know everything you have and don’t have, you will be able to easily determine what you can and can’t do. If you don’t have the ability to create animations, that should not be a key element of your video. You create based on what you have, so your Marketing Video Production Services has to work around your constraints.

Step Two:

Develop an idea based on what you know you have and can do. Your idea needs to have a purpose to get your message across. Take the message you decided on, and find a way to tell it as a story. Use your creativity to develop a fun way to speak to your audience through Video. Whether you decide to create an interview, documentary, or a commercial to market your company, be clear and concise about your idea, and use it as a base for the next steps.

Step Three:

Script it. Take your idea and run with it. Create a script that works for your idea, and stays with your message. Answer all the questions that you hope the video answers, and make sure it flows. You want the script to sounds fluid with your message and concept. The script won’t just decide what is said in the video, but where it might take place and how they might act. The script is important, because it will decide the tone of the video as a whole. Sometimes you won’t even have a script. If you are creating an interview, this step would be dedicated to creating questions that you might want to ask. By the end of this step you will know exactly what your video will be like, and have your message down. 

Step Four:

If all goes well on the first three steps, and you have come up with the perfect idea, it is time to start planning the production. This is the stage where Video Production Services plays a big part in helping you create your final product. From scheduling the shoot date, to editing the final product, this idea of yours will be brought to life through the camera. Go back to all those questions you originally asked yourself, and make sure everything is what your company needs. You know your audience, and the marketing video should speak to them.

This project will be the next part of your company’s Video Production Marketing Strategy, you want it to fit perfectly. Make sure to spend time creating your idea, and developing it into a real vision of work. Follow these steps, and get to work. It’s never too early to start brainstorming, so get creative and develop something awesome. Just remember; the key to making a great marketing video is to sell without selling!

Skillman Videography Group LLC specializes in Boston video marketing. Call us anytime at 1-800-784-0140.

Video vs. Film: What’s the Big Difference?

Film is a big word in the entertainment industry. The word is used as both a noun and a verb, to describe the creating motion visuals. At the start of moviemaking and photography, everything was all about film. It was the only option at one point. In today’s world, the advances in technology have allowed more than just film as an option. Although video is a big part of the industry today, it is overlooked and people still describe it as film. Film and Video are two different ways of recording visual movement. When people think of video, they most likely go straight to thinking about the big screen in the entertainment industry, film. Our Boston Video Production Company works with video, and we want to prove to your there is a difference between Video and Film. Check out some of the major differences below:

Latitude

The overexposure or underexposure of light on a certain area through the camera, has to due with the Latitude of the shot. Film always had a broader exposure latitude than video. In the corner of a take that may not get enough light, film is still able to make out figures and colors, whereas with a video camera it was harder to do so. On video, the corner might have come out as completely black. This allowed people using film to play with light more, which was good for cinema. However, Video has been updating through the years and has been decreasing the gap. Video continues to enhance, allowing them to capture more light with a broad exposure latitude.

Cost

Video Production camera shotsAs defined by Google dictionary, film is; “a thin flexible strip of plastic or other material coated with light-sensitive emulsion for exposure in a camera, used to produce photographs or motion pictures.” Each second of screen time is equivalent to 24 frames of film, and with the rate of $2 per 24 frames, the cost of your shoot will be very expensive. The digital side of Video Production Services, where we stand with Video, is much more affordable. Digital makes it easier and faster to create and upload shots of moving visuals. The roll of film needs to be developed chemically which makes it more expensive. The advances in technology that allow you to use a digital chip makes it easy to upload the takes, instead of needing to develop.

Color

The color depth includes brightness, shades, and more. Before Video became more advanced due to technology, Film had a better depth of color. Due to the better exposure to light, the color came across more clear than video. The possible colors were a larger selection on film than video, but now video has the ability to capture many more colors than it could before. The light exposure is much better, allowing for more colors to been seen and recorded. The human eye sees the most color, which is why sometime when you have seen something on video or film it might come across different than in real life.

Technology has done a lot for Video throughout the years. Today almost everything is recorded on video, but everyone still uses the “film” term to describe it. Film is actually outdated; with the digital world sweeping the industry, video is the big thing. It is actually incorrect to say that you are being “filmed”, with the cameras all being digital you are being recorded on Video not Film. As a Video Marketing Company, our work wouldn’t be what it is today without the advancements in Video. We love to see how it has changed throughout the years and become the top of the industry.

Skillman Videography Group LLC specializes in Boston video marketing. Call us anytime at 1-800-784-0140.

Shooting video on a DSLR, video production company

Yes, You Can Shoot Video on a DSLR

How to Shoot Video on a DSLR Camera

Whether you’re trying to get your feet wet, or you’re a photographer being asked to shoot video from a client. We may use higher grade equipment as a professional Boston video production company, but we will say that a DSLR camera is able to How to shoot video on DSLRcapture quality video production ideas. DSLR shooting will require some adjustments and special attention, but it certainly is an option for amature videographers trying get a grasp on the art. Luckily, the Internet hosts a multitude of conversations, videos, and forums about to best utilize your DSLR for producing high-quality video, so finding the info to do it well is easily accessible. For us at SVG, below are a few tips that we have found to be the most useful when shooting high quality video production ideas.

What is a DSRL Video Camera?

The first tip is to utilize manual focusing. DSLR’s have auto-focusing features best used for still photography. It may seem that the AF option would be smarter, but when their AF features try and capture moving subjects, they tend to exhibit some form of attention deficit disorder that can greatly hinder the video’s ability to portray a cohesive story. This is why it is recommended to use manual focusing when shooting video with a DSLR. It may take extra effort to be shifting the focus yourself, but it will come out much smoother.

How Do You Use The DSLR Camera?

The next tip is adjusting your shutter speed according to the project or scene. The shutter speed needs to be matched to your frame rate on your camera in order to create natural looking movement. With that said, if you are wanting extra sharp movements to make a scene seem anxious or heightened feel, use higher shutter speeds. To make things seem mellow or sedated, use slower shutter speeds. Adjusting your shutter speed according to the project is a sure way that your camera is recording the scene the way that best illustrates the envisioned mood or atmosphere. A quick google search about your specific DSLR and how to alter its shutter speed options will assist you in learning how to adjust these settings.

DSRL Tips for Beginners

Our last tip has to do with the low quality sound recording abilities of DSLR’s. Without an outside source to record the sound, the video might look good but it won’t sound good. If you’re planning to shoot interviews, a sound recorder is an absolute must have for DSLR video production ideas. To combat this, the best way will be to utilize an attachable professional sound recorder. This is considered a double system because your recording sound and video from two different mechanisms. Be sure that when purchasing a sound recorder, you are also buying the correct attachment pieces, memory cards, and cords. A sound recorder we recommend is the Zoom H4n. You will need cables and cords to sync to your camera to the device , so the kit option with most retailers may be a smarter option.

DSLR Video Tips and Tricks

As a professional Boston video production company, we encourage and are excited to hear about the ways creatives and producers are pushing the boundaries of their equipment and technology. As a few of us have tried to produce our own side projects, access to expensive and state of the art technology isn’t always available. In our experiences, these three tips have been necessary in order to create higher quality productions when using DSLR cameras. Try these few tips next time you are trying to capture your latest video production ideas with a DSLR, and leave any comments below if you found something else to be noted for this type of videography.

Skillman Video Group LLC specializes in video production Boston. Call us anytime at 1-800-784-0140.

Boston Videographer

Packing for Success: Video Production Shoot

Video Production Services in New England

When it comes to video production services, nothing demonstrates professionalism and trustworthiness quite like a prepared team. It may seem like old news but no one can overestimate the importance of saving multiple copies, bringing spare batteries, emptying memory cards, and of course, the old faithful gaffers tape to keep those bulky and uninhibited cords out of sight. Throughout the years of providing video production services in the Boston area, these are a few of the essential items and habits SVG has found to be both necessary and heroic to accomplish our corporate video ideas. Skillman Video Group considers these few and often overlooked items to be present at all of our Boston video production shoots:

Top Boston Video Production CompanyTop Video Production Essentials

The biggies: Yes, we mean bring the camera, tripod, lights, and audio equipment. Do a quick checklist before leaving for the shoot to ensure all of the necessary pieces are there to make your corporate video ideas come to life.

Bring spares of everything (Memory cards, light bulbs, batteries, mics, etc.): Running out of space on a memory card can delay a team heavily or disallow a project to meet its full potential. Bring spare memory cards with ample amounts of storage. Bring extra light bulbs and batteries to spare everyone the embarrassment and frustration of powerless equipment. A video that is well lit for a minute, while the other 20 seconds are not, will distract the audience and can delay the editing process. Bring spares of spares. And while you’re at it, make sure the vehicle has its spare tire.

  • Chargers: This one is fairly self-explanatory. If it doesn’t require batteries, make sure it can be charged before the equipment, laptop, phone, etc. veers to 0% and is rendered useless.
  • A hard drive/laptop to save work to immediately: Nothing is quite as defeating as hearing the words, “It’s gone” in the Boston video production scene. One can never save their work too many times or on too many hard drives. Bring a hard drive to save work onto immediately. The team is taking a ten minute break? Save. Lunch time? Save. About to leave for the day? SAVE! We recommend the Seagate hard drives for external memory.
  • Gaffers tape: It truly is a hero. Cords are hazardous with so many moving feet, a trip or a fall can be dangerous. On top of this, tape tells actors and interviewees where to stand or walk to, making any bit of sequence much easier to map out.
  • Cables: Extension cords, HDMI, etc.

Video Production Packing List

Boston video production services require many moving pieces. And so, even though a team may think to bring the bigger items (camera, sound recorder, tripod, lights, etc.), it can be easy to overlook the little pieces that allow the larger equipment to actually turn on. A video production team may have the expensive equipment, but bringing the extras, spares, and being tedious with precious content and footage, is a characteristic of the production team. At SVG, we understand the importance of this and is another reason that sets us apart from the rest. When it comes to catering to peoples already tight schedules, missing a shot, a line, misplacing memory, or dealing with faulty equipment due to unpreparedness is unaffordable. When in the business of providing video production services, one needs to be prepared for everything. And so, to accomplish those corporate video ideas and anything in between, SVG makes sure to check, save, and always bring a spare.

Skillman Videography Group LLC specializes in Boston video marketing. Call us anytime at 1-800-784-0140.

Capturing Views and Dealing with Window Light

Boston Video Production Services

This past week, Skillman Video Group was asked to create a corporate training video for Coverys, an insurance company specializing in medical malpractice insurance. We knew that we wanted to use the expansive views of downtown Boston from their conference room on the 14th floor of the financial building. As an experienced Boston video production team, we knew that shooting with window light, especially when a subject is facing away from the window, would require Boston video production, Downtown boston, corporate video shootsome extensive light manipulation. For the shots, we used multiple lights, c-stands, and adjustments in order to create well-lit scenes.

Corporate Training Video Production

Before arriving, we anticipated having to use ND (neutral density) gel for the windows. When we got there, we realized that the windows already had a tainted green finish on them which would contrast the gel in an uncomplimentary way. We chose to forget the gel and utilize artificial lights as the main manipulators.The interviewees each had their back to the windows, and so the camera faced direct light from the outside. To battle this, we positioned two light stands and a light reflector around the subject to create a well-lit scene on the opposite side of the window.

Training Video

Each interview was shot from a different window in order to portray various perspectives into the expansive downtown views of Boston. It took a lot of assembly, maneuvering and adjusting to light each subject favorably while not white-washing the background. As the interviews continued, we had a forest of cords, gaffers tape, and c-stands sprawled throughout the conference room making walking a bit of a cautionary task.

We knew that working with the window light and the positions of the subjects would require extra time and attention, but the background visuals of downtown Boston were too good to not utilize. When it comes to Boston video production, having the equipment, patience, and adaptability to utilize each setting to its fullest potential is a crucial aspect of getting the best finished product from each project. For Coverys and this particular corporate training video, we were happy to put in the extra effort and time in order to make the most out of that environment and those downtown views.

Skillman Videography Group LLC specializes in Boston video marketing. Call us anytime at 1-800-784-0140.

Our Recent Pomona College Shoot

Best Boston Video Production companies

Skillman Video Group took part in a short shoot for Pomona College at M.I.T. last week. They heard of our Video Marketing Company through our long standing relationship with M.I.T.. We were given a conference room in the Sloan Laboratories for Friday the 20th. Once we maneuvered our way through the construction to our room, it was time to start setting up. It was going to take some work to make this small blue walled room look more intriguing for the camera. With the shades down, there was one nice streak of sunlight coming through against the blue walls that was perfect to enhance the plain blue walls.

Video Production Lighting Setup

setting up the diffusion and key light

holding the diffusion sheetThe setup process is a lot of choosing and moving things around to make sure it is in the right place. Once we decided where the interviewee was going to sit, which was right in front of the nice streak of sunlight, we started to place the lights around the chair. The key light was placed to the right of the chair in front of the windows. To soften that light we used a 42×42 inch diffusion sheet. Not knowing what the interviewee was going to look like when we first arrived, it was hard to choose how to best set up. Our job is to make them look their best through the camera. Which is why we chose to use the diffusion, because it is best to soften the light for interviews. The Fill light we used was a high quality LED from Denmark. It helped reduce the contrast of the room. We had two microphones set up, one attached to the interviewee and the other on a stand in front of him. We wanted to make sure his voice would stand out over the construction going on outside. That was also the deciding factor of where the microphone stood, because we didn’t want to catch the noises from outside.

There is a lot that goes into setting up for a shoot, and you have to be prepared for anything. Which means you have to have everything with you that you may need. Chuck, our awesome Boston Videographer, has a bag, quite like Mary Poppin’s, that he keeps everything he might need in. It is better to show up with way more than you need, than forget an important piece. As a Top New England Video Production Services, we want the best for our clients and to make sure we come prepared!

Skillman Videography Group LLC specializes in Boston video marketing. Call us anytime at 1-800-784-0140.

Editing a Brand Video for SVG

How To Edit Videos

The most important aspect of post production is effectively and accurately communicating the narrative. This can be done through the shot progression, and the composition of voice over and any other dialogue. When editing a corporate video, it is imperative to keep in mind that the representation of the company is the first priority, and portraying them in a professional light needs to be depicted through the editing process. While gathering enough footage and dialogue is necessary, the way that it is subsequently organized is ultimately what makes the finished product an overall success.

Top Video Editing tips

For my particular corporate shoot, I had enough B-Roll and voiceover footage to make a video that depicted SVG’s brand in a personal light. I edited on Premiere Pro CC, making sure to back up any drafts of the project in more than one location (i.e. my hard drive and on another computer). There is one track for the visual component, and three tracks of sound, one for the music, one for the voice-over, and one for the room tone – which establishes a consistent background of sound to the dialogue. With the interview I had done, I was able to get plenty of information about SVG’s origin story, the next step was to edit the words into a coherent description. For this, the greatest challenge was knowing when to change the subject, and making the words flow naturally. Ultimately, I kept in mind that telling the story superseded any other feature, allowing me to effectively reach my goal.

Video Editing Techniques

video marketing company

After the initial sequence was composed, there were a number of final measures I needed to take in order to finish. In post, the details are what make or break the video, which makes paying attention to them essential. This included raising the dialogue’s volume, making sure the music was at an appropriate volume, color correcting the shots that may have been overexposed or dimly lit on the day of shooting, and adding SVG’s logo to the end. Video production, regardless of the content’s length or subject, is difficult. However, when the finished product meets the expectations, the process (and every obstacle met along the way) is worth it.

Skillman Videography Group LLC specializes in Boston video marketing. Call us anytime at 1-800-784-0140.

Our Most Recent Corporate Video Shoot

Top Corporate Video Production Shoot

Last Friday, SVG was on set to film a corporate video in collaboration with Wells Fargo. SVG was hired to shoot a series of videos for the company’s “Customer Business Stories,” which is meant to advertise the small businesses that Wells Fargo represents. For this particular video, the set was at a Boxborough veterinary clinic, where we interviewed the founder and owner, as well as shot extensive amounts of B-roll to layer over the footage. In order to produce a successful video, SVG brought in the help of a professional Boston video crew.

Professional Video Equipment

There were two Sony FS7 cameras set up, one for a wider shot, and one for a closer shot of the talent. They were the two primary cameras used on set. Then, in order to shoot the B-Roll, the professional videographers on set used shoulder rigs and mobile tripods to get shots of the animals at the clinic, the facilities, external shots of the building, and the doctor performing various actions, such as lecturing, performing checkups, and brushing the pet’s teeth. One of the plans for B-Roll footage was to attach a GoPro to one of the dogs in order to get a POV shot.

The Audio Equipment

For the audio setup during the interview, a shotgun microphone was placed above the talent just outside of the shot, which made sure that her voice was picked up clearly and in a reasonable decibel range. For extra coverage and clarity, a lavaliere microphone was attached to her clothing. An audio booth was set up towards the back of the room so that the crew member, with the use of headphones, was able to gauge the varying levels and clearness of the talent’s voice. Moreover, the audio had to be directed three ways, which is called a video village. The audio had to be sent to the two FS7 cameras, and then to the actual audio recording device.

Lighting for Production Shoots

For this particular interview, there was an extensive lighting setup. Several LED lights –Lite Softboxes — were used to counteract the backlight, which was coming in through the window behind the talent. The key and fill lights were strategically placed so that the interviewee was evenly lit, which gave the video a professional look. Since LED lights are quite harsh, it was important to diffuse some of the light and reflect it elsewhere. For the B-Roll, there was a battery powered mobile LED box, which was used as needed when moving around the hospital.

In order to produce a successful video, every element of the production process has to be harmonious and planned with great detail. While the set had not been seen until the actual day of shooting, and while there was some troubleshooting with regard to positioning certain lights, there was still a cohesive plan that coordinated with the schedule. Every member of the crew was aware of their respective on-set roles, which made for an incredibly adept day of filming.

Skillman Videography Group LLC specializes in Boston video marketing. Call us anytime at 1-800-784-0140.

My Brand Video Shoot at SVG

As a Film and Television major at Boston University, most of my assignments include video planning, production, and editing. However, producing a video for SVG is different because I must always keep in mind that I am speaking on behalf of SVG’s brand, and not my own vision. When I saw the work that previous interns had done, I was struck by how they were able to combine wit, humor, and professionalism. In the weeks leading up to shooting, I was struggling to figure out how I could also incorporate these elements, until I decided to take a more personal route.

The discovery process for this project consisted of a Q&A discussion about SVG’s history and brand identity. While I have been on a few shoots, and have witnessed the discovery process firsthand, doing it myself asserts its importance, and how much efficiently a project can be completed when there is a pre-existing communication between the subject and the producer. The answers from the interview are going to be a voiceover over various shots of the city, in order to emphasize SVG as a company centralized in Boston. On the actual day of shooting, which was last Friday, I gathered about half of the B-Roll that I plan to accumulate, so that it can be playing simultaneously with the voiceover. While the voiceover provides the information, the B-Roll presents nice visuals which make SVG’s message real and tangible. This brand video is a good example of how video is used to tell a story, and how it can convey a message that attracts a wider audience, one that people are able to relate to.

By optimizing the video, I can finally grasp the importance of SEO and social media marketing.  Disseminating the video through Facebook, Twitter, Instagram, and YouTube, it has a high chance of reaching our primary audiences, as well as potential clients who are drawn to SVG’s history and overarching message – which is explicitly stated in the video.

 

Skillman Video Group LLC is a Boston video production company. Call us anytime at 800-784-0140.

What Should Be In Every Videographer’s Bag?

Video Production Equipment List

For every professional videographer, there are a few tools that are instrumental to the production of a successful video. Aside from the camera, which is the most important part, there are supplies that stabilize the equipment, adjust the lighting, and make the set a maneuverable, overall safer place for the crew. Regardless if it is a corporate video shoot or a music video, here are the pieces every videographer needs to have in their bag:

Tripod

In addition to making a shot look stabilized and professional, a tripod also makes the camera’s movements smooth and precise. Keep in mind that there are tripods for photography and shooting video. A video tripod has fluid pan and tilt head features that allow the camera to move in various directions, while a photography tripod is stationary.

External Microphones

Most video cameras have internal microphones that picks up sound from all directions, but the best quality will only come from what is placed directly in front of it. The best way to record clear audio is to have it close enough to the subject, which is to record is separately from the camera. There are several options which are specific to the type of audio that is needed. The most common and useful are shotgun microphones and lavaliere microphones – which can be clipped onto the talent to get the cleanest sound possible.

Headphones

For videographers, the best headphones are able to block out external noise. While the talent is being recorded, it is necessary to listen to what is being said in order to determine which take was the most successful.

Lighting Reflectors & Diffusers

LED lights, which are most used on set, are extremely bright, which makes the talent look overexposed and washed out. Bounce cards and sheer cloths can be used to diffuse them, and can even de-intensify any natural light from the sun that might be too harsh. Professional reflectors are flexible, circular, and and have silver or gold sides. They are the most common forms of light reflection, and can be placed on the opposite side of the incoming light to shine it onto the talent.

Gaffer’s Tape

From taping down cables for maintaining the crew’s safety, to hanging a diffusion gel, gaffer’s tape has a variety of uses. The bigger the roll, the longer it lasts. This type of tape is specially formulated to easily unstick if necessary.

Audio

Batteries & Chargers

Most cameras require batteries in order to function. Having more than one battery, as well as their chargers, is a way to ensure that the camera can record for a long period of time.

Power Strips & Extension Cables

Sometimes, depending on where the shoot is taking place, there are not enough power outlets to account for the camera and lighting tools. Power strips contain several outlets which can power up to 4 or 5 pieces of equipment. Extension cables are also necessary in order to power lights from a great distance.

Skillman Video Group LLC specializes in video production Boston. Call us anytime at 1-800-784-0140.