The Passion Behind Marketing Video Production Services

Marketing Video Production Services has become more prominent within the industry throughout the past years. With every form of communication being through social media or the internet, it is causing companies to change their marketing tactics. Strategies have to Boston video productionchange when the audience changes platforms. Everyone is working hard to get their video marketing strategy just right, but what is the best way to do that? Skillman Video Group uses a company’s values as our approach to making the perfect video.

Each company we work with is different from one another. They aspire toward different goals and have different responsibilities when it comes to their customers. We have worked with consulting firms, law firms, insurance companies, and many others types of businesses. The one thing every company that we have worked with has in common, is that they want us to help them tell their story. Video Marketing Production isn’t just about telling them story though. To create the perfect marketing video SVG video productionfocuses on your company’s values and the meaning behind the work done everyday. Looking into the values of your company will allow your customers to really understand you. They want to know why they should be doing business with you, and the best way for them to find out is to learn about the company and the people within it. Some of the main questions SVG likes to have our clients answer in their videos are; What drives you? What are your passions? How do your value transfer to the company’s? All of the questions allow the video’s audience to learn more about the company, and really understand why people get up and do their work everyday. There is always more meaning behind the work being done. Telling the customer the real meaning of all your work is the best way to pull them in.

Other professional video production companies have other focuses when it comes to creating Marketing content, but SVG likes to dig deep. We want your marketing videos to grab the audience and teach them what you are all about. Marketing Video Production isn’t just about telling a story. It is about revealing your passions and reasoning for getting up and doing what you do everyday. Video Marketing is the best way to show your audience the intent behind your company goals.

Skillman Videography Group LLC specializes in Boston video production. Call us anytime at 1-800-784-0140

Target Audience and Market Segments

professional video production, New England video productionIn digital marketing, it is critical that a team or individual accurately and strategically targets an audience. This process of strategically placing an audience into separate categories is referred to as market segmentation. What segmentation does, as The Balance puts it in their blog post, is it allows a company to understand an audience in a way that makes them able to satisfy the needs of their customers more effectively. Segmentation strategically categorizes audience members based on characteristics such as geography, knowledge or lack of knowledge pertaining to the company/product, age, gender, religion, etc. Based on these categories, marketing teams can now begin to create specific messages that relate closer to each of the segments within their target audience. Perhaps a segment of their market, is recently showing a lack of engagement. What a team can do now is create specific content or copy this segmented piece of their audience. It is all about trying to strategically hone in on a specific group within a target audience.


In professional video production, this type of strategizing is critical in order create an effective piece of content that will truly speak to a group of people. For one of our most recent New England video production shoots, we Dr. Chang who runs her own dental practice in Natick, MA. While interviewing her, the conversation and questions were guiding her towards compelling and eloquent responses with a target audience in mind- that being current and potential new customers. During the shoot and interview, this was on the forefront of everyone’s mind, and so, the interview process was took shifts and turns in order to appease that specific target audience. With the questions we asked, the energy we invited Dr. Chang to exude and the responses we knew were critical to the project, it was all in spite of the target audience in mind.


When in the process of professional video production, audience is always key. Who is watching this? Who cares? And above all, why do they care? Keeping a target audience as the compass is something every professional video production company or marketer needs to learn. From our Boston video production, professional video productionexperience as a New England video production company, it has proven itself undeniably valuable to creating successful video content.

Editing Process on our DIY Series

At SVG each round of interns are asked to create a video project of their own. For this current Boston video production, video production services, DSLR video productionseason while on the Boston video production team.  As this current round of interns, we decided we wanted to make something that would be useful for current followers of SVG’s blog and for DIY/DSLR videographers. By creating something with these two audiences in mind, we hoped that we would be able to instruct current followers with their own personal projects while attracting a new audience towards SVG through DSLR video production. One thinBoston video production, video production services, DSLR video productiong we learned about video production services is that the processes before and after shoot day both play major roles in the projects. In video production services, a major portion of the work comes after and before the shooting day. The video editing process is half of the creation process in video production.


Editing a video requires a close attention to detail, imagination, and practice. After trying to begin learning the programs of video editing, it was clear that this expertise deserves its credit- things are complicated and extremely technical in this stage. With this in mind, one of our videos used iMovie as the main editing program since it allowed a much more user-friendly interface as it doesn’t possess the intense technical abilities like other programs such as Adobe Premiere. With a smaller project such as this, the editing program didn’t require such complicated tools, so we stuck to the more familiar and amateur friendly, iMovie.


One aspect of the editing process that took us by surprise was how effective clipping and trimming some of the footage made the project. Most of the video is an interview style setting. In these takes though, some of the dialogue and pauses went on for too long. After seeing the takes in order in full, we knew that we needed to trim. After beginning the trimming process we started seeing a clearer and more refined product. In the end, it created a more streamlined and entertaining piece.


In video production services, the editing process has proven itself to our interns as a dominant influence in the success of any video project. It is easy to assume that the main work and creative vision happens on the shoot day, as we quickly learned, this is not true at all. The work and creativity begins at collaboration and strategizing and continues all the way into the editing process.


Skillman Videography Group LLC specializes in Boston video production. Call us anytime at 1-800-784-0140

How to Setup and Shoot an Interview

Most top corporate video ideas circle around the interview style video. There are many different ways our Boston Videographer like to set up their interview. Setting up an interview has to do with the placement of different equipment. You have to decide the best lighting, direction, and background for your shot. Using these tips you can set up and shoot your interview .

Place the Chair

video production interview set up One of the first steps when setting up your interview is choosing where your subject is going to be. The placement of the subject with be the main focus of your shot. Behind them should have a nice background that features something that represents the topic of the video. Another big piece that comes with placing the chair is deciding which was the subject will be facing. In interviews you want the subject to be looking next to the camera instead of straight toward the camera. When you place the chair it will determine where you need to set up the lights and other equipment around the room.

Set the Lights

The best lighting for interviews is three point lighting. Have your main key light head on facing the subject. This allows you to illuminate the subject, while using diffusion will make the light not so harsh. Use a fill light to cancel out the shadows that the key light may be casting. Shadows can be distracting in an interview, so it is important to get rid of most if not all of them. Your last light should be facing behind the subject to add to the background. Setting up the lights is important, because you want them to be positioned to highlight the subject, while also not being in the shot. Make sure to tape down any cords that may stick up as well. Keeping the equipment organized will help the shoot run smoothly.

Start the Conversation

video production interviewAn important part of an interview is to make sure the interviewee is comfortable in front of the camera. The best way to start an interview is to get the interviewee to start talking about themselves. Starting a conversation about their lives and moving into the subject of the video is a good way to get them talking more natural. Make sure the interviewer is prepared with questions that are clear and easy to understand. It is also a good idea to allow your interviewee to see the questions before but make sure they don’t script their answers. Scripting interview answers makes it seem too forced, and you want to it to be natural and intriguing.

Interviews are a great video type to help inform your audience about your company. Skillman Video Group has worked with many companies to help create wonderful interviews. Using these tips you can create an interview to the standard of many Boston Video Production Companies.

Skillman Videography Group LLC specializes in Boston video production. Call us anytime at 1-800-784-0140

Inside our DIY Video Series

Each round of interns for Skillman Video Group is asked to create their own mini-production. The topic is up for the interns to decide. We decided as the current SVG interns to do two DIY videos on how to shoot with DSLR. The two video topics about DSLR videography we aimed Video production services, Boston video production, DSLR audio, DSLR video productionto teach viewers were lighting and audio.

How to Video Ideas

For the video production shoot day, we met at Kristen’s house just north of Boston. We wanted to be in an environment that the audience could relate to when they are shooting their own DSLR videos. We stayed in one room where we were able to utilize many different sources of lights to demonstrate and describe the best ways to use these light sources and capture the subject matter effectively. The room was lit with multiple windows from different walls. We brought in two clamp lamps as balancers and used two wall lamps for back light. By using these different sources of light we created a DIY three point light set up that any DIY’er will be able to replicate.

How to Record Audio on a DSLR Camera

For our second video we focused on the audio aspect of DSLR. DSLR cameras are primarily intended as still image takers and so, their sound recording capabilities are somewhat lacking in comparison to industry standards. For this reason, we surrounded the video around the topic of using an oHot shoe adapter for DSLR videographyutside sound recorder. In this instance, it was a Zoom H4n. We also go into what different parts are needed in order to attach the recorder to the camera, those being a hot shoe mount and a line to mic cord.  In the video, we describe the basics of a sound recorder and their abilities and go into a line to mic for DSLR videographyshort demonstration of how to physically attach the recorder to the DSLR.

How to Shoot Video on a DSLR Camera

What we hope to accomplish with the final product of this video production shoot is a quick, easy, and clear description of some of the most important and technical aspects of DSLR videography. DSLR video production requires special attention to different aspects in order to achieve a professional video. These videos are intended to encourage people in their DIY endeavors while offering assistance to make things a little smoother.

Skillman Videography Group LLC specializes in Boston video production. Call us anytime at 1-800-784-0140



Quick Tips for Videography Beginners

Anyone just starting out in Videography wants to make sure that they are familiar with the equipment. There are many small aspects to the process of video production services that may be overlooked by beginners. You don’t just want to just pick up the camera and start shooting. Once you have your idea and shoot planned out you want to think about the little things that will affect your video. You may not be a professional Boston Videographer, but with these tips you can prepare to shoot on your own!

Boston VideographerHow to Shoot Video

If it’s your first time shooting, you want to be confident with your equipment. You should know the in’s and out’s of using, holding, and moving your camera. You want to be careful of having shaky hands when holding your camera. For this reason, most interview of stand still shots are done with tripods. If you don’t have a good quality tripod already, it is recommended to get one of those perfect smooth shots.

How do You Make a Good Video?

It is important to use your resources to light your scene. There are different ways to set up your lighting to best illuminate your set. Three point lighting the the basic setup for video shoots. Using key lights and back lights to light up the main person of your shoot and the background. Use diffusion to lower the power of the lights against the subject of your video. An important part of lighting for videos is to make sure to white balance. If you forget to use white balance your the colors in your shot may come out a little different than they look in real life. Using white balance is the easiest way to get the colors in your shot accurate to how they look in real life. 

How to Shoot Wide Shots

It is important to know how wide you should shoot for the shot. You want to make sure you get close to your subject. There is no reason to have a wide background when you can focus close in on your subject. Be careful not to get too close, because you also don’t want your subject to be too large for the shot. There is a good balance between the two. A good tips to try is having the interviewee hold a fist on top of his or her head. The camera should be focused from the chest to just the top of the fist. 

Video Shooting Techniques

You have to be very careful when zooming during a shot. Many people use zoom frequently when they are first starting out on camera. The one issue with this is sometimes it does not look as good as you would picture it to be. People can be very shaky when they go to zoom their camera. Video Production Companies that use 4k are able to zoom in during post, but when you are just starting out you want to work around zooming. Instead of zooming in during your shoot, you can stop recording and move closer to the object to get the more zoomed in look. This can help make your transitions and zooms smoother. If you do zoom, make sure you know how close you want to get before you just hit the button. Zooming in and out quickly can be shaky in your shots.

Whether you are just picking up your first camera or are more familiar with shooting, these tips can help keep you on track to become a great videographer. Find that great idea and work to create your own Boston Video Marketing shoot!

How to Narrow Down Topics

How to video ideasHow To Video Ideas

When it comes to video production services, half of the battle, if not more, is the planning and strategizing that comes with pre-production. A major part of this, and one that the current interns are discovering, is narrowing down a topic in regards to the message and a specific target audience.

How To Video Concepts

For our current project, the interns are creating “How to DIY” videos for various DSLR technicalities. When beginning to try and brainstorm about which aspects are most important in order to educate and inform the audience, we required a good deal of imagination and strategizing. What we needed to try and imagine was, “As a beginner trying to learn DSLR videography, what do I need to know?”. After delving into this question we came up with two crucial aspects of DSLR video production. Those two aspects are lighting and audio. DSLR is tricky and requires a bit of extra assistance apart from the camera, giving us the strategy that the lighting and audio aspects of DSLR video production require the most education.

How To Shoot Video on a DSLR Camera

Now that we broke down this topic of DSLR video production, we needed to narrow them down each specifically. For example, one of the topics is audio. Again, we had to use our imagination to put ourselves in the shoes of our audience. “What do I need to be shown and taught in order to understand how to capture professional audio with a DSLR?” The three main objectives we want to cover in this DIY video are: Professional mics/sound recorders are necessary, how to attach and assemble the sound recorder using a Zoom H4N as an example,How to shoot video and how to configure the settings properly for clearest sound quality.

For all video production services, planning and strategizing are crucial steps in the pre-production process. When it comes to narrowing down a topic and thinking of the best ways to communicate a message to an audience, the surest way of doing so is by putting yourself in the shoes of the target audience. In this space, one can begin to understand what will be necessary and most memorable.

Stay tuned for the final production of our DSLR DIY two part series coming soon!

Skillman Videography Group LLC specializes in Boston video production. Call us anytime at 1-800-784-0140.

Our 3 Favorites for Quality Sound

video production services, Boston video production, sound recorder As a Boston Video production company, we get that video primarily relies on visuals. But what sets video apart is the ability to accommodate to a numerous amount of senses at the same time. With video and with the human species, the second most relied on sense is hearing. This is why audio for any video or shoot needs to be closely tended to. With a number of years in the video production services business we have come to know and love a few of the audio pieces that we utilize. One of the most used sound pieces for our shoots are mics or sound recorders. Whether you’re in the market for a new set or are doing your research about what kind of mic/recorder you need for the job, here is a list of a few of our favorites for the different situations that require different sound options.  

1. Sennheiser 112-pG3    Boston video production, video production company, sound, audio equipment

Sennheiser is a trusted brand for us and these models are a constant go to when it comes to interviews and situations that need lavaliers. They easily clip on and adjust according to the environment while recording industry standard sound.


 2. Rode Video Mic ProBoston video production, video production company, sound, audio equipment

This may not be our go-to for classic interviews with little background noise, but when it comes to recording high-quality sound amongst a busy environment these are a winner. The shotgun style mic on these are dominant in their ability to zero in on the targeted source and neglect any surrounding noises. They also are a bit more budget friendly.


 3. Zoom H4nBoston video production, video production company, sound, audio equipment

This option is a bit more versatile and less specialized. It may not be as high-quality as a Rode, but the Zoom H4n produces incredible sound for a fantastic price. This recorder is also nice for a selection of different environments which makes it a better option for someone who wants quality sound for a number of different settings.


These are three of the trusted brands and models we have come to love in our experiences with Boston video production. For professional video production services, professional cameras and sound recorders are crucial. These specific sound recorders have proven their worth on our many different shoots and kept up with the ever-changing demands.


Skillman Videography Group LLC specializes in Boston video production. Call us anytime at 1-800-784-0140.

Top 3 Jobs of a Video Producer

What are the Roles and Responsibilities of a Video Producer?

A Video Producer is a very important member of a crew. They have many responsibilities and roles throughout the whole process of the video production services. From planning to post production, the producer is making decisions and making sure everything gets done. There jobs are involved with every field within the video shoot. There are many members of a video team that take part in creating the successful final product. The video producer works with each of the other crew members to make sure everything runs smoothly. They oversee the whole project from start to finish. Here are some of the big roles men and women video producers play…

1. Client Contact and Budgeting

what are the roles and responsibilities of a video producer?The Video Producer is the middle man between the client and the rest of the crew. It is one of the first roles the producer plays but stays constant throughout the whole shoot. If there is any questions or concerns that the client might have, it is the producer’s job to answer them. There will be a lot of back and forth between the client and producer to plan the shoot before it even happens. Depending on resources and money ,it is up to the producer to make sure that the client gets everything they want within their budget. It is very common for the producer to have to go back to the client and tell them they might need to change things around to stay within budget. The Producer acts as a medium between the creative team and client. There will be some back and forth to determine whether the creative team needs more or the client has provided enough. The number one goal is to keep the client happy while helping them create their vision on screen. The Producer takes the time to make sure everything is how it should be and the client is happy.

2. Managing shoot day logistics

On the day leading up to the shoot, and on the actual shoot date, the producer is in charge of all the logistics. The crew will be hired through the producer. It is up to the producer to make sure everyone has the call sheet and is on the same page. Scheduling the shoot day is very important, because you want to make sure everything is written up before hand to ensure a  smoother day on set. The Producer is also in charge of making sure everything is on set; including, costumes, props, actors, and crew members The Producer oversees it all.

3. Reviewing Post Production Progress

what is the role of a video producer?

Once the shoot is over the job of most of the crew is over, but not the producer. The producer plays a big part in editing and reviewing the work to make sure it will be what the client wants. They will assist in revising the final product, and choose the scenes that should be added or taken away. Another big part of the Producer’s post production job is time management. Making sure everything will be completed in the amount of time given is important for your client’s happiness.

There are many roles a producer plays in the video production services. Each job is important to the flow and success of the video shoot. There are many other positions and crew members that help throughout the process as well. Skillman Video Group has an amazing Women Video Producer in Boston. Christina Skillman makes sure that everything is set so she can play every role as a Producer for her Boston Video Production Company.

Skillman Videography Group LLC specializes in Boston video production. Call us anytime at 1-800-784-0140.

Details of a Music Video

Video Production Services in Boston

Our first music video as a New England video production company was a fun adventure and a great learning experience. One of the things that made this day so successful was the team that fulfilled the individual roles to see the project through. When it comes to video productionMusic video production, Boston video production, video marketing companies, New England video production services, every detail matters. That’s why a wise, adaptable and talented team is the greatest asset a video production company may ever possess. When it came down to it, it was the individual roles working together that made this crew able to successfully finish the project.

Do I Need Makeup on Set?

Like we said, every detail counts. Perhaps no one knows this more than the stylist and makeup artists on set. We were lucky enough to have a wonderfully talented team of women in the Music video production, Boston video production, video marketing companies, New England video productionNew England area to dress and primp our models to perfection. With each shot, came a new hair style, a new makeup look, and a fresh outfit. If the models hair wasn’t positioned right, the scene was paused and our stylists repositioned it to minimize distraction on camera. It was tediously and methodically planned out so that in every scene our models were on camera they looked their absolute best.

Music Video Production Services

Arguably though, the most attentive to detail is the cameraman and his lighting assistant. For this shoot, we were fortunate enough to have Jake and his lighting assistant to take charge of this aspect of the shoot. In order to create well-lit subjects, we needed to utilize artificial lights and they had the eyes and patience to appropriately light every scene to perfection. Before the recording button is turned on, everything needs to be on the right setting and positioned correctly. It takes a lot of time and discipline to move the stands, set them accordingly, and position them for every scene. But trust us, it is worth it.

Music Video Producers in Boston

And even still, perhaps the most speculative and observant of even the most minute details is the director. Our director, Christina, was keen with every movement, stance, and facial expression on the models and the lighting, background, and framing of every shot. If it wasn’t perfect or wasn’t capturing the right mood, it was re-done. Was that kiss too long? Let’s re-do it, but this time make it shorter. That facial expression didn’t look right, can we try looking a bit more Music video production, Boston video production, video marketing companies, New England video productionmysterious and not as in physical pain? Can you keep your hand this way instead of that way? It may seem tedious, but when it comes to producing a drama on camera, you absolutely have to be tedious. The littlest things are often times the most distracting.

Top Music Video Production Company

When it comes to video production services, the best teams are the ones that know which details matter. There really is no limit to the things that can be re-done or distracting. What is key is to have a team knowledgeable and disciplined enough to know what needs to be either brushed up, lit differently, reposed, etc. For our first music video as a New England Video production company, we consider it a success because of the incredible attention to detail and our ability to change them as they needed to be.

Skillman Videography Group LLC specializes in Boston video marketing. Call us anytime at 1-800-784-0140.